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7 Digital Marketing Trends for 2018

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

14 Types of Push Notifications You Should Almost Certainly Be Sending

Published By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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Urban Airship

2015 Cybersecurity: Attack Resiliency Challenges Industry Collaboration

Published By: Cisco     Published Date: Jun 16, 2016
Attackers are commandeering legitimate infrastructure and reaping millions in profit. Defenders are struggling to detect and combat threats, and confidence is falling.
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security, application security, access control, security policies, anti spyware, email security, internet security
    
Cisco

2017 Marketing Benchmark Report: North America

Published By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
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martech, marketing, global automation, marketing benchmark
    
Marketo

2018 Customer Service Trends: How Operations Become Faster, Cheaper — And Yet, More Human

Published By: Service Now     Published Date: Feb 09, 2018
We’re at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using channels simultaneously. Enterprises react by adding headcount — an unsustainable strategy. You must transform operations by developing strength in automation, AI, and knowledge. This report reveals the top 10 customer service trends in 2018 for application development and delivery (AD&D) pros supporting customer service.
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Service Now

2018 Customer Service Trends: How Operations Become Faster, Cheaper — And Yet, More Human

Published By: LogMeIn     Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time. Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
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customer, service, operations, optimization
    
LogMeIn

5 Daunting Sales and Marketing Gaps and How to Overcome Them

Published By: Microsoft     Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? In this guide, we examine five massive gaps that could be costing you time, customers, top-line growth and profit. And we show you how to transform your business by closing those gaps so you can get back to growing. • Discover how to transform your business by connecting sales and marketing with a shared set of practices that have been proven to grow brands, grow revenue and increase profit. • Get expert advice from leaders who have walked in your shoes, leaped over the gaps and unleashed sales and marketing to drive growth – together. • Watch insight-packed webinars from Forrester Research, Microsoft and Adobe.
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Microsoft

5 Steps to Success with Stage 2 Meaningful Use

Published By: athenahealth     Published Date: Feb 27, 2014
For providers, Stage 2 Meaningful Use raises the bar across the board on what it means to “meaningfully use” an EHR: there are more core measures, new menu measures, and higher reporting thresholds. Reap the rewards by following these five steps to help your practice successfully achieve Stage 2 Meaningful Use.
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athena, healthcare, healthcare technology, meaningful use, stage 2 meaningful use, ehr, ehr vendors, core measures, menu measures, reporting, care coordination, patient engagement
    
athenahealth

6 Secrets to Offering Exceptional Customer Service

Published By: Salesforce.com     Published Date: Oct 28, 2013
Just 7% of consumers say that customer service experiences they have with companies typically exceed their expectations. Now think about how you could succeed and profit as a business if you not only continually offered good service to your customers, but also frequently offered more than what they expected. Discover: The secrets to lining up your customer service with your brand. The best way to train employees. How to make employees feel good about giving great service. The significance of monitoring customer interactions. Which customer metrics you should pay attention to. The cheapest way to earn new customers. Download this ebook to learn what you need to do to give customers what they want and earn a customer for life!
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customer service, best practices, 6 secrets, managing expectations, employee training, metrics, customer interactions, customer interaction service, customer relationship management, customer satisfaction, business technology
    
Salesforce.com

7 Powerful Ways Windows 10 Changes the Enterprise

Published By: VMware AirWatch     Published Date: Jul 19, 2017
Windows 10 has the potential to be a quantum leap in IT and end-user productivity. But first, IT needs to educate its teams and end users on how to use, manage and employ Windows 10 to unlock those powerful benefits. Read this new flipbook to unlock insights into the seven game-changing features that make Windows 10 “ready for today’s mobile-cloud era” —and how IT can deliver a cloud-first unified approach to modern OS management and security.
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VMware AirWatch

7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts

Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding
    
LeapFrog Interactive

7 Ways Windows 10 Management Changes the Enterprise

Published By: VMware     Published Date: Feb 24, 2017
Windows 10 has the potential to be a quantum leap in IT and end-user productivity. But first, IT needs to educate its teams and end users on how to use, manage and employ Windows 10 to unlock those powerful benefits. Read this new flipbook to unlock insights into the seven game-changing features that make Windows 10 “ready for today’s mobile-cloud era” —and how IT can deliver a cloud-first unified approach to modern OS management and security.
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VMware

8 Essential Practices for Hypervisor Backup

Published By: Druva     Published Date: Sep 27, 2017
Virtualization tools are providing storage pros with the ability to overcome the limitations of physical servers and gain more flexibility. While hypervisors are allowing them to leap over these boundaries, they’re simultaneously crumbling traditional data protection walls. It’s time to rethink how we handle backup. Inside, discover 8 essential real-world practices to put in place for hypervisor backup, archiving, and disaster recovery.
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vmware, virtualization, hypervisors, data protection, archiving, disaster recovery
    
Druva

A CIO’s Guide: Five Steps to Business Agility

Published By: CA Technologies     Published Date: Aug 21, 2017
If you’re not a unicorn now but want to be one, keep reading. Organizations are moving toward creating greater agility for their businesses. It’s a big effort, but you will reap the rewards. In fact, you’ll see real business results even when you complete just the first step. This paper will help you: • Identify steps to transform your organization and increase business agility • Clarify what makes each step in your transformation stick • Pinpoint the mindset changes you need to create and sustain the organizational health that empowers people to regularly and quickly respond to change
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CA Technologies

A Developer's Guide to Building AI Applications

Published By: Microsoft     Published Date: Jul 20, 2018
Although AI research has been ongoing for decades, the past few years have seen a leap in practical innovations, catalyzed by vast amounts of digital data, online services, and enormous computing power. As a result, technologies such as natural-language understanding, sentiment analysis, speech recognition, image understanding, and machine learning have become accurate enough to power applications across a broad range of industries.
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Microsoft

A New Breed of Servers for Digital Transformation

Published By: IBM     Published Date: Jul 02, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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IBM

A New Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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Group M_IBM Q418

A new Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Dec 18, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does.
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Group M_IBM Q418

A new Breed of Servers for Digital Transformation

Published By: Group M_IBM Q119     Published Date: Dec 18, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does.
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Group M_IBM Q119

A Proven Security Intelligence Model for Combating Cyber Threats: A Reference Model for IT Security

Published By: LogRhythm     Published Date: Aug 08, 2016
IT environments have become much more vulnerable as enterprise mobility, cloud services and “bring-your-own-everything” have broken down the defensible perimeter and added layers of complexity to securing the enterprise. At the same time, the nature of cyber threats has changed dramatically. Threat actors are well organized and well funded, and many of them are known to be supported by nation states. They have sophisticated technical skills which allow these actors to create custom malware for very specific targets, and they are relentless in pursuit of their objectives. Moreover, almost anyone with a malicious intent can purchase malware and rent botnets on the Dark Web, lowering the bar for criminal entities, nation states, and terrorists to use cyber as a weapon of choice towards their intended purpose.
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security, technology, best practices, information technology, cyber threats, mobility, business analytics, business management, business technology
    
LogRhythm

A Software-Defined WAN Is a Business Imperative

Published By: VMware SD-WAN by VeloCloud     Published Date: May 13, 2015
Almost every IT and business leader today is focused on creating a more agile business. The ability to adapt immediately to business climate changes is now the basis for competitive advantage, and it will determine which companies will thrive and leapfrog their competitors and which ones will face becoming irrelevant. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is one of the reasons why businesses have spent billions of dollars on technology to make IT more agile.
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wan, software, zk research, cloud, apps, it management
    
VMware SD-WAN by VeloCloud

Accelerate and simplify application delivery with enterpriese-strength hybrid cloud

Published By: IBM     Published Date: Apr 11, 2016
This brochure looks at how you can accelerate and simplify application delivery. IBM PureApplication is the fastest and simplest way to cloud-enable, deploy, manage, and move applications and middleware across your hybrid cloud.
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ibm, ibm pureapplication, cloud, application platform, application delivery, software development, enterprise applications, cloud computing, business technology
    
IBM

Accelerate and simplify application delivery with enterprise-strength hybrid cloud

Published By: IBM     Published Date: May 25, 2016
IBM PureApplication is the fastest and simplest way to cloud-enable, deploy, manage, and move applications and middleware across your hybrid cloud
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ibm, middleware, ibm pureapplication, hybrid cloud, application delivery, cloud, enterprise applications, cloud computing, business technology
    
IBM

Accelerate Personal and Business Performance

Published By: Cranfield University     Published Date: Jan 16, 2015
Get the insight and knowledge you need to develop as a manager and take a leap forward.
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progress to management roles, business knowledge, development programme, management roles, high potencial managers, become a manager
    
Cranfield University

Active vs. passive investing. Is your strategy the right approach?

Published By: Key Private Bank     Published Date: Apr 05, 2018
When it comes to building portfolios for wealth creation, Key Private Bank experts believe our clients are best served by a disciplined approach that incorporates both active and passive strategies. We understand the debate over which methodology generates better outcomes has been going on for decades, but with the right team by your side you’ll reap the benefits of a method that’s time-tested. Learn the whys and hows of both passive and active investing, and what to do to maximize their benefits, your portfolio and wealth when you read our latest whitepaper. © 2018 KeyCorp. E92127 180314-372281
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investment, investing, investment portfolio, passive investing, active investing, passive or active investing, active vs passive investing, investment strategies, market opportunities, passive indexing, index funds, investment performance, investment styles, actively managed funds, index mutual funds, why passive investing, benefits of passive investing, what is active investing
    
Key Private Bank
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