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10 Goals for a Perfectly Balanced Email Marketer

Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer
    
Adobe

10 Goals for a Perfectly Balanced Email Marketer

Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe

10 New Year’s Resolutions for Email Marketers

Published By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
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adobe, marketers, email, customer relationships, mobile email, enterprise applications, business technology
    
Adobe

10 Ways to Improve Email Marketing Response in 2010

Published By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
    
Net Atlantic

11 Proven Ways to Grow Your Email Marketing List

Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
    
Net Atlantic

2016 Gartner Magic Quadrant for Digital Marketing Hubs

Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo

2019 Marketing Benchmark Report

Published By: Acoustic     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Acoustic

25 Essentials for Exceptional Email Campaigns

Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation
    
Lyris, Inc.

3 Phases to Executing a Successful Email Campaign

Published By: Bridgeline Digital     Published Date: Oct 28, 2013
This eBook is for designers that are tired of creating the same bland emails, the content marketers who find themselves at a loss while coming up with the right words in their subject line, and, most of all, for the frustrated marketing teams that are sick of wondering why their campaigns fail to produce desired results.
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email marketing, email marketing campaign, email marketing strategies, content marketing, maximizing customer engagement, email design, autoresponders, automated emails
    
Bridgeline Digital

3 Remarkable email Tools - Now for the first time all in one place - Edatasource.

Published By: eDataSource     Published Date: Apr 13, 2015
Looking to improve your email campaigns? Now you can with 3 remarkable email tools. Competitive Tracker - email data & creative on what your direct competitors are doing. Design Tracker, powered by Litmus - pre test the campaign before you hit send button. Inbox-tracker - know in real-time your inbox delivery. Learn more by downloading our quick overview white paper.
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edatasource, email tools, email data, competitive tracker, design tracker, inbox-tracker
    
eDataSource

4 Reasons You Need a B2B Specific Email Solution

Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails
    
Pardot

5 Tenants of Modern Marketing: Marketing Technology

Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

5 Tenants of Modern Marketing: Marketing Technology (FR)

Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

5 Tips to Launch Your Promotional Strategy

Published By: Demand Frontier     Published Date: Mar 03, 2016
Before launching your first email nurture, webinar or social media campaign take a moment to make sure you’ve got these five things in order.
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business optimization, business strategy, campaign, best practices, business intelligence, business management, customer relationship management, content management system
    
Demand Frontier

7 Email Marketing Refreshes

Published By: Bronto     Published Date: Jul 16, 2012
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

9 Reasons Why Your Email Campaign Is Failing

Published By: Return Path     Published Date: Jan 29, 2013
Measuring your data can be difficult, but knowing what to do next is even harder. Identify issues quickly with the “Email Metrics Troubleshooter” checklist, so you can focus less time on identifying problems and more time on reaching your goals.
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email failure, high unsubscribe rate, low click-through rate, drop in open rate, low response rate, rise in traffic but not in conversion, email trends, email marketing trends
    
Return Path

9 Ways You Can Build Effective Mobile Email Marketing Campaigns

Published By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
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email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email, responsive email examples, email marketing webinar, email marketing webcast
    
Movable Ink

97% of Campaigner Email Marketing Campaigns Avoid Spam Filters and Reach the Inbox

Published By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
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campaigner, marketing, email, internet, email marketing, campaign tracker
    
CampaignerCRM

Aberdeen Group: Cross-Channel Campaign Management

Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.

Addressing Advanced Email Threats

Published By: Cisco     Published Date: Feb 16, 2016
Since the 1990s, email has evolved from a tool used primarily by technical and research professionals to become the backbone of corporate communications. Each day, more than 100 billion corporate email messages are exchanged.1 Security has naturally become a top priority. But mass spam campaigns are no longer the only security concern.
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cisco, email threat, data, data security, information security, security, data management
    
Cisco

Alleviate the pain of your data migraine

Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
    
SmartFocus

Assembling a Quality Email Marketing Team

Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
    
Arial Software

Automate, Increase Engagement & Drive Revenue with Triggered Messages

Published By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
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marketing, marketing message, markeing tools, engagement, customer engagement
    
Bronto

Beadaholique Increases Subscriber Engagement and Revenue by Using Brot's Strategy-As-A-Service

Published By: Bronto     Published Date: Jul 16, 2012
The results of the Strategy-as-a-Service projects were presented during Beadaholique's Executive Review. In these reviews, the Marketing Strategist outlined all of the Action Items that had been developed, baselines and resulting metrics, any obstacles encountered and forward-looking goals and projects.
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bronto, marketing, email marketing, marketing campaigns, social media, subscriber engagement, customer
    
Bronto

Best Practices in Email Deliverability

Published By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
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email deliverability, deliverability, best practices, spamtrap, spam filtering, blacklists, blocklists, soft bounce
    
Act-On
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