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Data-Driven Marketing Push Forward Or Fall Behind

Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle

7 Must Haves for Big Returns on Your Innovation Investment

Published By: Brightidea     Published Date: Feb 05, 2016
What’s in the Paper? We all know innovation is critical to a company’s survival, but how do you execute innovation? Today’s economic climate requires executives to amplify their innovation programs and processes. Innovation program management platforms can – and should – become the backbone of a sustained innovation program, propelling business value. How do you achieve innovation program ROI? With software that supports sustained innovation. Download this paper to learn how! Gain Insights On: - Securing Buy-In and Financial Commitment from Stakeholders - Supporting Processes with Innovation Program Management Software - Maintaining Momentum with Employee Engagement
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Brightidea

A New Breed of BI: Self-Service Analytics That Your Business and IT Users Will Love

Published By: SAS     Published Date: May 24, 2018
Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know it’s not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone – from executives and analysts to frontline staff – must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required
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SAS

A New Perspective on Engagement and Performance

Published By: MeQuilibrium     Published Date: Jul 31, 2019
Even among high-income, highly educated people, almost 50 percent lack the skills they need to engage and perform in this era of increasing change and pressure. And only 6 percent of companies believe they are highly agile today. It’s time for a new perspective. In this e-book, discover the four challenges every HR executive faces in building engagement and performance, and how you can overcome them by: ? Equipping people and teams with resilience skills ? Meeting every employee right where they are ? Empowering all employees with leadership skills ? Harnessing cognitive insights that drive real results Get the e-book A New Perspective on Engagement and Performance today!
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MeQuilibrium

Actionable Advice for a Successful Digital Strategy

Published By: Workday     Published Date: Nov 12, 2019
We helped bring together finance leaders for an Argyle Executive Forum webinar to talk about the future of finance and what it will take for you to prepare your teams for success. Download the webinar brief to get their key insights for creating finance teams and digital strategies that can help you take on tomorrow's biggest challenges.
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Workday

Analytics: The speed advantage

Published By: IBM     Published Date: Feb 10, 2015
Now that a majority of organizations realize a return on their analytics investments within a year, business executives are demanding data insights delivered at an accelerating speed.
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ibm strategy, big data, management consulting, analytics investments, data insights, it management, enterprise applications, data management
    
IBM

Artificial Intelligence in the Enterprise: The AI Race is on

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Artificial intelligence (AI) seems to be on everyone’s mind. It powers natural language recognition within voice-powered assistants like Siri and Alexa, beats world-class Go players, and enables hyper-targeted e-commerce and content recommendations across the web, as we see with Amazon and Netflix. But recently, AI has begun actively expanding its footprint within the enterprise. Executives are trying to more fully comprehend what AI is and how they can use its insights into their data to better capitalize on business opportunities. This additional information can enable engaging with customers more productively and efficiently, forming an edge against the competition. Read more in our AI survey summary.
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artificial, intelligence, enterprise
    
BlackBerry Cylance

Artificial Intelligence: The Platform of Choice White Paper

Published By: BlackBerry Cylance     Published Date: Apr 15, 2019
Artificial intelligence (AI) leads the charge in the current wave of digital transformation underway at many global companies. Organizations large and small are actively expanding their AI footprints as executives try to comprehend more fully what AI is and how they can use it to capitalize on business opportunities by gaining insight to the data they collect that enables them to engage with customers and hone a competitive edge. But, while AI may indeed be the frontier of enterprise technology, there remain many misconceptions about it. Part of the confusion stems from the fact that AI is an umbrella term that covers a range of technologies — including machine learning, computer vision, natural language processing, deep learning, and more — that are in various stages of development and deployment. The use of AI for dynamic pricing and targeted marketing has been in use for a while, but actual AI computing where machines think like humans is still many years from becoming mainstream. T
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BlackBerry Cylance

Biopharma M&A Tip Sheet

Published By: G+     Published Date: May 17, 2011
Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.
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gerson lehrman group, best practices, emerging markets, business
    
G+

Break Down the Barriers to Better Data Analytics

Published By: TIBCO Software     Published Date: Feb 14, 2019
Tips and best practices for data analytics executives Organizations today understand the value to be derived from arguably their greatest asset—data. When successfully aggregated and analyzed, data can unlock valuable insights, solve problems, improve products and services, and help companies gain a competitive edge. However, analytics executives face significant challenges in collecting, validating and analyzing data to deliver the right analytic insight to the right person at the right time. This e-book is designed to help. First, we'll explore the growing expectations for data analytics and the rise of the analytics executive. Then we'll explore a range of specific challenges those executives face, including those around data blending, analytics, and the organization itself, and offer best practices and strategies for meeting them.
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TIBCO Software

Break Down the Barriers to Better Data Analytics

Published By: TIBCO Software     Published Date: Feb 14, 2019
Tips and best practices for data analytics executives Organizations today understand the value to be derived from arguably their greatest asset—data. When successfully aggregated and analyzed, data can unlock valuable insights, solve problems, improve products and services, and help companies gain a competitive edge. However, analytics executives face significant challenges in collecting, validating and analyzing data to deliver the right analytic insight to the right person at the right time. This e-book is designed to help. First, we'll explore the growing expectations for data analytics and the rise of the analytics executive. Then we'll explore a range of specific challenges those executives face, including those around data blending, analytics, and the organization itself, and offer best practices and strategies for meeting them. We'll also provide a short overview of TIBCO Statistica, an easy-to-use predictive analytics software solution designed to turn big data into your bigg
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TIBCO Software

Building a Best-Run Finance Organization: A New Role to Address Today's Business Realities Executive

Published By: SAP     Published Date: Jun 23, 2009
Is your company seeking to incorporate finance as a core line of business? This SAP Executive Insight examines the changing role of the finance organization in today's business environment - and describes how companies can develop best-run finance organizations.
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finance, sap, business realities, best-run finance organizations, executive insight, sox, agile, metric
    
SAP

Building trust in your information and security

Published By: Oracle EMEA     Published Date: Jul 22, 2019
How confident are you and your peers about the data and security practices you’re working with? We asked 5,000 executives globally, across 24 markets and have some interesting results to share. For example, up to half of IT leaders consider their data is manageable but struggle to gain meaningful insights from it. Yet, while AI and autonomous technology could help relieve this situation, they aren’t high on the priority list. Read our report to find out more about executives’ views about data in connection with security, ethics, and visualisation. Read the report
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Oracle EMEA

CFO Insights from IBM Csuite Study 2013

Published By: IBM     Published Date: May 02, 2014
Download and read “Pushing the Frontiers” to see how you can become more efficient, uncover useful business insights, and create profitable growth.
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ibm, c-suite study, cfo insights, executive insights, global c-suite study, elevated status, ceo, cfo
    
IBM

Choosing the Right Model for Enterprise Backup & Recovery

Published By: Druva     Published Date: Sep 27, 2017
There are significant differences between a cloud-native data protection solution and those that call themselves “clouds.” Understanding the value of each requires asking the right questions based on the needs of the organization. This executive brief provides critical insights into the pros and cons of each model.
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cloud protection, data protection, enterprise recovery, cloud
    
Druva

Cloud Transformation Survey Africa Small for Medium Sized Contact Centres

Published By: Genesys     Published Date: Feb 08, 2019
A recent study from Knowlegde Executive clearly shows that that the deployment of cloud-computing technology in the African contact centre industry is growing with organisations adopting hosted, virtual and Contact-Centre-as-a-Service (CCaaS) solutions. Download at this page the report with all results. Get the full study results to get insights on: The impact on customer and employee engagement The main pain points & challenges The technology service provider check list Find out why over 50% of African contact centres have adopted a cloud model
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Genesys

Customer Experience Global Survey Results

Published By: Oracle     Published Date: Aug 08, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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oracle, global customer experience, cx benchmarking, knowledge management, data management, business technology, data center
    
Oracle

Customer Experience Global Survey Results

Published By: Oracle     Published Date: Aug 15, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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customer experiences, customer service, oracle, rightnow cloud, cloud, crm, enterprise applications, business technology
    
Oracle

Data Driven: The Analytics Journey in Health Care and Life Sciences

Published By: SAS     Published Date: Nov 04, 2015
In a panel discussion at the 12th annual SAS Health Analytics Executive Forum in May 2015, leaders from Dignity Health, Horizon Blue Cross Blue Shield of New Jersey, Janssen Pharmaceuticals and SAS shared what they have done to prove the value of analytics to their business leaders – and what has worked for them as they developed an analytic culture in their organizations and put analytic insights to work.
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sas, healthcare, healthcare models, episode analytics, analytics, data management
    
SAS

Data Management Predictions 2019

Published By: Oracle     Published Date: May 08, 2019
Oracle DBAs Share Insights about the Future of Cloud, Security, Artificial Intelligence, and Autonomous Computing. This year, in addition to canvasing analysts, pundits, and executives for their strategic insights, Oracle is interested in the tactical views, predictions, and opinions of master DBAs, database product experts, and Oracle ACE Directors. We gathered insights about database management, security, artificial intelligence, autonomous computing, and many other topics and cover how future trends will impact DBA careers during 2019, and beyond. The Intelligent Enterprise Era. Download predictions.
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Oracle

Decisions, Decisions  How Leading Firms Are Arming Frontline Executives With Data-driven Insight

Published By: Qlik     Published Date: Jun 24, 2016
This paper outlines the benefits of a distributed model, and includes insights and case studies from leading executives.
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qlik, data, business data, business intelligence, distributed model, best practices, business activity monitoring, business analytics
    
Qlik

Drop A Pin at the Intersection of Digital Experience and Security

Published By: Akamai Technologies     Published Date: Apr 13, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies

Drop A Pin at the Intersection of Digital Experience and Security

Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies

Drop A Pin at the Intersection of Digital Experience and Security

Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
Tags : 
digital, experience, security, executives, customer
    
Akamai Technologies

Drop A Pin at the Intersection of Digital Experience and Security

Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
Tags : 
digital, experience, security, executives, customer
    
Akamai Technologies
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