expert positioning

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Authority-based Marketing: How to Cut Through the Clutter and Connect with Clients

Published By: Greenleaf Book Group     Published Date: Oct 26, 2010
Authority-based marketing is an easy, effective, and manageable way to market across all mediums.
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authority-based marketing, marketing startegies, expert positioning
Greenleaf Book Group

Expertise and Knowledge Sharing: Your Company's Top Differentiators

Published By: IBM     Published Date: Jan 06, 2015
The basis of innovation and competing aggressively depends deeply on a company's individual ability to unlock and access its wells of expertise and knowledge, and applying it quickly to today's business challenges in front of and with their customers. Watch this webcast to learn how companies are turning to social capabilities with renewed interest to improve their market positioning and attract and retain the best talent available.
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social capabilities, social technologies, market positioning, customer satisfaction

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