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7 Steps to Creating a High-Impact MarTech Stack

Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo

Adapt to Win: A Report on Employer Health and Well-being Planning

Published By: AON     Published Date: Dec 07, 2017
The pressure is mounting and employers are feeling the pinch. As U.S. health care costs continue their seemingly inexorable rise, businesses are looking for ways to wrest greater value from their health care spend. More and more, employers are looking for benefits strategies that help prevent chronic disease and, if it is present, encourage early, efficient treatment. The brass ring is getting employees to proactively manage their own health by adopting healthy behaviors, such as exercising and eating healthily. It’s better for the employees, it increases productivity, and it reduces health care expenditures. So how are organizations today looking to craft health and well-being plans that deliver real results for employers and employees alike? This white paper looks at three key areas where new and innovative approaches are changing the equation.
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employer health, well – being planning, harvard business review, aon hewitt, health care plan, lifestyle changes
    
AON

Agile at Scale: An Article from Harvard Business Review

Published By: Workday APAC     Published Date: Oct 07, 2019
"Following a study of hundreds of organisations about how they scale agile, this Harvard Business Review article outlines what they’ve learned, and how to scale agile effectively. They studied small firms that run their entire business with agile methods, already agile larger companies that are becoming even more agile as they’ve grown, and organisations that are making the transition from traditional hierarchies to more agile enterprises. Download the article to discover how these organisations have scaled agile effectively. "
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Workday APAC

Asia: The Face of Innovation (A whitepaper by Harvard Business Review Analytic Services)

Published By: Singapore Economic Development Board     Published Date: Nov 14, 2018
Asia is well positioned to continue its role as an innovation incubator and an important market for new products and services. Harvard Business Review articulates how the three key factors of People, Policies and Resources contribute to Asia’s innovation ecosystems, and shares how companies like Intel, Micron, Medtronic have been innovating for Asia from Singapore.
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Singapore Economic Development Board

Budgeting: Seeing the Future

Published By: Adaptive Planning     Published Date: Oct 19, 2011
Budgeting can cause stress and conflict, eating up lots of hours. But a good budget can be the difference between financial success and insolvency. In this chapter, you'll learn about the many types of budgets that serve different purposes. You'll also learn how to determine which type most effectively helps you meet your business goals.
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adaptive, marketry, harvard review, budget, financial success, business, finance
    
Adaptive Planning

BUILDING THE CAPACITY TO CHANGE

Published By: Workday     Published Date: Oct 13, 2017
This new Harvard Business Review Analytic Services report sponsored by Workday explores companies’ strongest catalysts for change, as well as desired business outcomes. The study looks at how the C-suite is driving successful change within the midmarket and integrating systems to improve planning and collaboration.
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Workday

Building the Capacity to Change

Published By: Workday     Published Date: Sep 18, 2018
Explore the strategies companies are pursuing to manage change in this Workday-sponsored Harvard Business Review Analytic Services report. See how organisations use a single cloud-based system for finance and HR to create data-led decision-making, support C-suite collaboration, and develop planning methods with better insight, accuracy, and speed.
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finance, workday, workforce technology, digital strategy
    
Workday

Building the Capacity to Change (Beter leren inspelen op veranderingen)

Published By: Workday Netherlands     Published Date: Feb 04, 2019
Ontdek de strategieën die bedrijven gebruiken om veranderingen de baas te blijven. Lees het door Workday gesponsorde Harvard Business Review Analytic Services-rapport. Leer hoe organisaties één cloud-based systeem voor finance en HR gebruiken om beslissingen te nemen op basis van data, samenwerking tussen C-level executives te ondersteunen en planningsmethoden met meer inzicht, nauwkeurigheid en snelheid te bieden.
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financiën, workforce-technologie, digitale strategie
    
Workday Netherlands

Business Managers Strive to Make Big Data “Transformational”

Published By: SAP     Published Date: Mar 09, 2017
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
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SAP

Connecting Workforce Analytics to Better Business Results

Published By: SumTotal Systems     Published Date: Oct 10, 2013
Workforce analytics has become an essential business tool for leading companies that view workforce performance as the key to improving company results, according to a new global survey of business leaders by Harvard Business Review Analytics Services. Workforce analytics is a set of integrated capabilities (technologies, metrics, data, and processes) to measure and improve workforce performance. The goal is simple: put the right people with the right skills in the right work, provide them with the necessary training and development opportunities, and engage and empower them to perform at their highest possible level.
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sumtotal, harvard business review, workforce, workforce analytics, analytics, company performance, workforce management, workforce data
    
SumTotal Systems

Corporate Venturing

Published By: Harvard Business School     Published Date: Mar 05, 2015
Why are more and more smart companies going VC to find their next breakthroughs? A corporate venture-capital fund for investing in outside startups can help a company see, understand, and respond rapidly to changes in the business landscape. In this Harvard Business Review article, HBS Professor Josh Lerner, faculty chair of the HBS Executive Education program Private Equity and Venture Capital, shares six ways to create a venture fund that’s as savvy and nimble as the best private VCs.
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private equity, venture capital, investment expertise, vcs, corporate venturing, competitive threats, breakthroughs, corporate r&d
    
Harvard Business School

Debunking Myths Infographic: Cloud and the IT/Business Partnership

Published By: Oracle     Published Date: Apr 26, 2016
The IT/business relationship has long been misrepresented as broken and ineffective. But what impact has the cloud had on the relationship between IT and business managers? A recent Harvard Business Review report debunks several myths over IT, business management and the cloud.
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Oracle

Der neue „Spielplan“ für Ihre Strategischen Planung

Published By: Anaplan     Published Date: Apr 24, 2019
Die Harvard Business Review befragte 385 Leser von Unternehmen mit über 500 Mitarbeitern, welchen Planungsherausforderungen sie gegenüberstehen und welche Lösungen sie verwenden. Unternehmen müssen mit den gegenwärtigen, noch nie da gewesenen Veränderungen Schritt halten. Während einige schnell reagieren, tun sich andere schwer damit. Was unterscheidet die Gewinner von den Verlierern? Die Harvard Business Review befragte 385 Leser von Unternehmen mit über 500 Mitarbeitern, welchen Planungsherausforderungen sie gegenüberstehen und welche Lösungen sie verwenden. Sie fanden heraus, dass neun von zehn eine Tabellenkalkulation zur Planung verwenden, aber nur 22 % damit zufrieden sind. Fazit: „Eine Planung, die allein auf einer Tabellenkalkulation basiert, … kann mit dem Umfang und Tempo der heutigen Geschäftswelt nicht mehr mithalten.“ Glücklicherweise gibt es eine bessere Möglichkeit. „Der neue Spielplan zur strategischen Planung“ ist das Ergebnis einer intensiven HBR-Recherche. Der Berich
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Anaplan

Don’t Make Your Meeting a Snoozer: How to Engage Colleagues and Clients

Published By: Cisco     Published Date: Nov 30, 2016
Are meetings a “soul sucking waste of time,” as a columnist for the British newspaper The Guardian suggests?1 They could be if they’re unproductive, boring, too many of them, or all of the above. The solution may lie in technology, if used properly. “Technology is essential to innovating the conference call and boosting staff engagement,” according to a Harvard Business Review column.2 Video, for instance, may enhance “connectedness between participants” and help them see reactions to one another’s ideas.3
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Cisco

Harvard Business Review - Beyond CRM: Rethinking Customer Service in a Connected, Digital Age

Published By: ServiceNow     Published Date: Feb 24, 2017
Customer service is at an inflection point, in both the business-to-consumer and business-to-business sectors. Costs continue to skyrocket as the volume of inquiries increases, even as customer service budgets remain flat. Customer expectations seem to increase by the hour. Make a mistake or fail to resolve an issue quickly, and businesses may quickly see a decline in customer satisfaction and revenue.
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ServiceNow

Harvard Business Review - Six Rules for Effective Forecasting

Published By: Adaptive Planning     Published Date: Sep 16, 2013
Learn how to take meaningful action in the present by effectively following six successful rules for effective forecasting.
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forecasting resource demands, activity based budgeting, productivity, technology, customer relationship
    
Adaptive Planning

Harvard Business Review Analytic Services Surveyed 600+ Executives on Customer Experience

Published By: Sprinklr     Published Date: Sep 28, 2017
"The Harvard Business Review recently surveyed 600+ executives from the world's biggest companies to uncover their customer experience strategies. The survey reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. "
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr

Harvard Business Review Analytic Services: Building the Capacity to Change

Published By: Workday     Published Date: Mar 01, 2018
Explore the strategies companies are pursuing to manage change in this Workday-sponsored Harvard Business Review Analytic Services report. See how organizations use a single cloud-based system for finance and HR to create data-led decision-making, support C-suite collaboration, and develop planning methods with better insight, accuracy, and speed.
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cloud-based system, finance, data, decision making
    
Workday

Harvard Business Review Analytic Services: Real-Time Analytics

Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS

Harvard Business Review Paper- The New Science of Sales Performance

Published By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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Anaplan

Harvard Business Review Report: Driving Business Growth with Finance-led Business Planning

Published By: Anaplan     Published Date: Apr 06, 2016
A Harvard Business Review Analytics Services White Paper Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization. Download this white paper to discover the three steps to moving towards finance-led integrated business planning recommended by the Harvard Business Review.
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analytics, planning, cfo, operations, business practices, revenue, growth, enterprise business
    
Anaplan

Harvard Business Review Report: Driving Growth with Finance-led Business Planning

Published By: Anaplan     Published Date: Apr 14, 2016
Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization.
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Anaplan

Harvard Business Review: Analytics and IT: New Opportunity for CIOs

Published By: SAS     Published Date: Oct 18, 2017
This Harvard Business Review Insight Center report is a compilation of 26 short stories -- only a page each -- from industry experts and thought leaders versed on the promises and challenges of big data.
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SAS

Harvard Business Review: Analytics and IT: New Opportunity for CIOs (Key Learning Summary)

Published By: SAS     Published Date: Jun 05, 2017
As a new era of analytics takes hold, a key characteristic is using analytics to automate IT tasks and decisions. In this Harvard Business Review paper, Tom Davenport describes the opportunity for greater use of analytics in IT, the eras of analytics and how IT will grow and change.
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SAS

Harvard Business Review: Leadership and Big Data Innovation (Key Learning Summary)

Published By: SAS     Published Date: Jun 05, 2017
For organizations to succeed with the onslaught of devices, sensors and tools that innovation garners, data must no longer be treated as a byproduct but instead as an asset. And data-driven innovation must start at the top. That's what Michael Schrage, Fellow at MIT Sloan School's Initiative on the Digital Economy, said during the Harvard Business Review webinar, Leadership and Big Data Innovation. Find out why data experimentation, governance and culture are part of the next leadership challenge for organizations.
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SAS
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