holiday

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8 New Twists on Holiday Marketing Traditions to Help Drive Revenue

Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue
    
Silverpop

10 Tips for Improving Holiday Sales

Published By: ExpertVoice     Published Date: Sep 25, 2019
When Q4 rolls around, people start hanging Christmas lights, planning family gettogethers, stocking up on booze for said family get-togethers — and buying gifts. It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small businesses alike make or break their revenue goals, often making 20-30 percent of their annual sales, according to the National Retail Federation. With the average holiday shopper purchasing 16 gifts during the season, wintertime is salestime. We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday season — and keep customers coming back for more.
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ExpertVoice

12 Tips for a Successful Holiday Season

Published By: Bronto     Published Date: Sep 26, 2011
Whether you have all of your plans finalized or you haven't even started, there are several things that you should do to make sure this holiday season is stellar.
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whitepaper, bronto marketing platform, bronto, white paper, email marketing, holiday, holidays, holiday season, e-commerce, online, holiday marketing tips, social holiday, mobile holiday, bronto software
    
Bronto

18 Critical Steps to Prepare Your Site for Seasonal Traffic

Published By: PEER 1 Hosting     Published Date: Dec 16, 2013
A Peer1 Guide to Ramping up eCommerce Websites for the Holidays : 18 Critical Steps to Prepare Your Site for Seasonal Traffic.
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peer 1 hosting, seasonal traffic, peer1 guide, ecommerce, website traffic, holiday revenues
    
PEER 1 Hosting

20 Mobile Tips for Holiday Marketing Success

Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
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marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce, mobile computing, mobile data systems, customer interaction service, customer relationship management, customer service
    
IBM Marketing Cloud

2012 US Holiday Online Retail Insights

Published By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.
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kenshoo, search advertising, clicks, impressions, search advertising, marketing metrics
    
Kenshoo

2013 eCommerce Benchmark and Holiday Shopping Report

Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping, benchmarking, acquition, customer engagement, conversion funnel, customer loyalty, mobile shopping
    
Adobe

2014 Holiday Strategy Guide: How to Win Big with Retargeting this Holiday Season

Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting
    
AdRoll

2016 Retail Holiday Readiness Report

Published By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
    
Movable Ink

2016 Retail Holiday Readiness Report

Published By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
    
Movable Ink

5 Five Lessons Learned From the 2010 Holiday Season

Published By: Gomez IT     Published Date: May 23, 2011
Load testing is not a new concept and many of you have probably used various load testing tools prior to major releases with varying degrees of success. Yet, we still see new web applications or newly launched web sites for which performance is not meeting the demands of the customer base.
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web performance management, compuware, gomez, andrea mulligan, load testing, saas, web applications, emarketing program, major traffic event, website performance, application performance management
    
Gomez IT

5 Ways to Boost Your Bottom Line This Holiday Season

Published By: LogMeIn     Published Date: Oct 06, 2016
This eBook outlines 5 tips for taking your customer engagement strategy to the next level this holiday season, to help you delight your customers and boost your bottom line.
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customer engagement, customer experience, customer relationship, crm, travelling, customer interaction service, customer relationship management, customer satisfaction, customer service
    
LogMeIn

6 Ways to Boost Holiday Sales & Fuel Year-round Growth

Published By: Bazaarvoice     Published Date: Aug 01, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, holiday sales, growth, cyber monday, boxing day, review usage, traffic
    
Bazaarvoice

8 Steps to Creating an Effective Holiday Marketing Campaign

Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization
    
Marketo

8 Tips to Prepare Your Website for the Holidays

Published By: Americaneagle.com     Published Date: Sep 12, 2012
Americaneagle.com's Fall 2012 White Paper focuses on 8 tips to improve your online business this holiday season.
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Americaneagle.com

8th Annual Online Retail Holiday Readiness Report

Published By: IBM     Published Date: Jun 15, 2015
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best practices for maximizing holiday returns. Get an in-depth look at the impact of screen size on shopping behavior, discover the key dates in the holiday shopping calendar, and find out what you need to know in order to make this the most successful season yet.
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ibm, retail, technology, best practices, trends, shopping, behavior
    
IBM

9 Ways to Crush Your Sales Goals this Holiday Season

Published By: Affirm     Published Date: Sep 15, 2015
This article shows how, by preparing early, merchants can earn more revenue during the holiday season this year.
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sales increase, monetary and resource constraints, holiday goals, sales management
    
Affirm

ADI A Mobile First World

Published By: Adobe     Published Date: May 15, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe

ADI A Mobile First World

Published By: Adobe     Published Date: Apr 23, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe

ADI Holiday Predictions

Published By: Adobe     Published Date: Nov 09, 2017
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry. View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn: Total forecasted online holiday revenue, broken down by day and device Top gifts on consumers’ wish lists this holiday season Best days for buying based on discounts and out-of-stock risks
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Adobe

ADI Holiday Recap Report

Published By: Adobe     Published Date: May 15, 2018
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018. Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
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Adobe

ADI Holiday Recap Report

Published By: Adobe     Published Date: Apr 23, 2018
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018. Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
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Adobe

ADI US Travel Trends 2017

Published By: Adobe     Published Date: Nov 09, 2017
Airfare is increasing. Car rentals are down. Ecotourism is at an all-time high. The truth is, travel and hospitality is in flux. Read the Adobe Digital Insights report US Travel Trends in 2017 to see what’s going on in the industry, including major trends and predictions. You’ll learn all about: •What motivates today’s customers to book travel reservations •Why virtual (VR) and augmented reality (AR) are new disruptors in the industry •Travel predictions for Summer 2017, including major holiday weekends
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Adobe

Akamai-Holiday toolkit planning

Published By: Akamai     Published Date: Oct 10, 2012
When holiday shoppers launch into action, every second and every transaction counts.
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akamai, holiday, toolkit, ecommerce
    
Akamai

Black Friday eBook: Data-Driven Strategies to Reach and Influence Holiday Shoppers

Published By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
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black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
    
Bazaarvoice
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