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10 New Ways to Think About Affiliate Marketing Best Practices

Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius

12 Sales Enablement KPIs for Enterprise Sales Leaders

Published By: Seismic     Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
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Seismic

4 Steps to a Growth-Spurring Sales & Finance Partnership

Published By: Dun & Bradstreet     Published Date: Oct 30, 2015
Inspiration to drive profitable growth.
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hoover, growth, sales, finance, partnership, profit
    
Dun & Bradstreet

4 Steps to a Growth-Spurring Sales & Finance Partnership

Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
The modern credit department is playing an expanded role in supporting sales and driving business growth. Traditionally, credit departments have focused on identifying potentially poor customers, thereby reducing losses and mitigating risks. Although this remains a critical function, credit departments also possess a wealth of data that can be mined to identify new business opportunities. With the help of new technologies, credit can work with sales departments by tapping into customer data and sharing insights for increasing sales. Download this white paper to learn more!
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Dun & Bradstreet

5 Best Practices to Zero-Based Budgeting

Published By: Anaplan     Published Date: Mar 29, 2018
In recent months, leaders at some of the world’s largest consumer packaged goods (CPG) companies have spoken publicly about how ZBB is helping them save on overhead costs, which can then be used to reinvest in growth through innovation or bolster their margins. As consumers increasingly have more choices, these companies are finding their margins squeezed, and with direct expenses already trimmed back to the bare minimum, the only place to look is sales, general and administration (SG&A), and other overhead expenses.
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zero, based, budgeting, investments, consumers, margins
    
Anaplan

5 Daunting Sales and Marketing Gaps and How to Overcome Them

Published By: Microsoft     Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? In this guide, we examine five massive gaps that could be costing you time, customers, top-line growth and profit. And we show you how to transform your business by closing those gaps so you can get back to growing. • Discover how to transform your business by connecting sales and marketing with a shared set of practices that have been proven to grow brands, grow revenue and increase profit. • Get expert advice from leaders who have walked in your shoes, leaped over the gaps and unleashed sales and marketing to drive growth – together. • Watch insight-packed webinars from Forrester Research, Microsoft and Adobe.
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Microsoft

5 Steps to Double Your Web Marketing Value

Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot

9 Reasons Why Professional Services Works Better on the Salesforce Platform

Published By: FinancialForce     Published Date: Dec 01, 2017
The Professional Services industry is in its fourth consecutive year of steady growth and not slowing down. If you are looking to grow your business it's crucial to evaluate your current systems and processes to ensure they are drivers and not road blocks. Download this whitepaper and read the top 9 reasons why Professional Services works better on the Salesforce platform to help drive growth and bridge the services and sales divide for smarter services delivery.
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FinancialForce

9 Reasons Why PSA is better on Salesforce

Published By: FinancialForce     Published Date: Jun 21, 2017
Continue reading and uncover the top 9 reasons why Professional Services works better on the Salesforce platform to help drive growth and bridge the services and sales divide for smarter services delivery.
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professional services automation, psa, services automation, professional services, project management, project management software, resource management, time & expense management, project management for salesforce, psa for salesforce, cloud erp, talent management, project financials, professional services communities, mobility and collaboration
    
FinancialForce

9 Steps to Boost Sales Productivity

Published By: Seismic     Published Date: May 14, 2019
Sales productivity is the #1 challenge for almost 2/3 of B2B organizations.* Although organizations are placing a bigger focus on growing their sales teams and increasing win rates, most aren't able to scale their processes, best practices, and sales tools effectively. Even a small productivity boost means more time spent selling, more prospects and as a result, more revenue. In this guide you'll discover why your organization should prioritize improving sales productivity and 9 steps you can take now to improve sales productivity and grow your sales pipeline. *The Bridge Group
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Seismic

A Glimpse into the Future: 6 Sales Operations Trends Expected to Drive Success in 2018

Published By: Optymyze     Published Date: Feb 05, 2018
In a world in which disruption has become the norm, the rules of success change constantly. What is the best growth strategy? What should sales operations professionals keep an eye on in 2018 to remain competitive? And where should sales organizations allocate their resources? Read this article to find out.
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sales operations, sales performance, sales performance management, sales processes, sales ops trends, 2018 sales operations trends
    
Optymyze

Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom
    
IBM

Big Data for Marketers

Published By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
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customer retention, customer experience, real-time personalization, customer insights
    
RedPoint Global

Blackline for Retail: Modernizing Traditional Order-To-Cash Accounting Processes

Published By: BlackLine     Published Date: Aug 28, 2019
Validating the completeness and accuracy of sales (and related balance sheet impact) is of paramount importance, but often requires significant manual effort. As revenues grow, organizations are forced to devote additional resources to processes like sales audit and other detailed reconciliations or expose themselves to risk. For the retail industry, having an adequate sales audit process is crucial to the integrity of financial statements. And innovations like new forms of consumer payments and omni-channel models only add to the complexity.
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BlackLine

Blue Coat SSL Visibility

Published By: Blue Coat Systems     Published Date: Aug 12, 2013
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
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blue coat, ssl, ssl visibility, server hardware, servers, small business networks, service management
    
Blue Coat Systems

Building a Data-Driven Pricing Strategy

Published By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
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profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
    
WNS

Cheatsheet: How to Find the Right AI Platform for B2B Sales and Marketing

Published By: EverString     Published Date: Jun 27, 2018
AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheatsheet, we will walk through 4 things your team should look for in an AI platform to align and coordinate all of your sales and marketing activities more effectively.
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EverString

Choose Wisely on the Path to Lumber and Building Materials Business Growth

Published By: Epicor     Published Date: Jun 22, 2017
If you’ve started to think your lumber and building materials (LBM) business could be getting more from your software, then it might be time for a change. It is no longer sufficient to own a solution that is “good enough.” The most successful LBM companies know that growth comes from integrated online trading, access to business intelligence tools, and using technology to be more efficient. It can be daunting to make the switch to a new enterprise resource planning (ERP) system, and with so many options, it’s hard to know when if you’re choosing the right one. Epicor has provided LBM businesses with the tools needed to make the most informed software choice. The lumber and building materials solutions evaluation kit consists of three white papers that tell you: • How to know when you’ve outgrown your current software solution • How to choose between generic and industry-specific ERP systems • How to outperform in an era of LBM sales growth You’re ready for growth. Learn how Epicor ca
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lumber, building materials, lbm, erp, bistrack, building materials distributors, lumber distributors, lumber manufacturers
    
Epicor

Choosing the Right API Management Solution for the Enterprise User

Published By: CA Technologies     Published Date: Aug 22, 2017
Today, 75% of Twitter traffic and 65% of Salesforce.com traffic comes through APIs. But APIs are not just for the social Web. According to ProgrammableWeb.com, the number of open APIs being offered publicly over the Internet now exceeds 2000—up from just 32 in 2005. Opening APIs up to outside developers enables many technology start-ups to become platforms, by fostering developer communities tied to their core data or application resources. This translates into new reach (think Twitter’s rapid growth), revenue (think Salesforce.com’s AppExchange) or end user retention (think Facebook).
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CA Technologies

Cloud First: threat or an opportunity? This webinar will help you future proof your career in ITAM

Published By: Flexera     Published Date: May 30, 2019
"Cloud spend (IaaS, PaaS and SaaS) is growing 7 times faster than IT spend, and the pressure to innovate has never been greater. Today’s IT departments have to both sustain existing operations and compete through innovation—but managing the IT tangle can starve investment in your future. How do you manage today’s Cloud First movement with one eye on the future? “Cloud First: threat or an opportunity?”—an exclusive webinar from Flexera VP Presales Cynthia Tackett—will discuss what a Cloud First strategy really means for the future of ITAM and how we must adapt to future-proof our careers in the ITAM profession. You’ll learn about cloud trends, challenges and threats to your career, opportunities and your career path into the cloud, and how to future-proof your career. Register today! "
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Flexera

Cloud First: threat or an opportunity? This webinar will help you future proof your career in ITAM.

Published By: Flexera     Published Date: May 29, 2019
"Cloud spend (IaaS, PaaS and SaaS) is growing 7 times faster than IT spend, and the pressure to innovate has never been greater. Today’s IT departments have to both sustain existing operations and compete through innovation—but managing the IT tangle can starve investment in your future. How do you manage today’s Cloud First movement with one eye on the future? “Cloud First: threat or an opportunity?”—an exclusive webinar from Flexera VP Presales Cynthia Tackett—will discuss what a Cloud First strategy really means for the future of ITAM and how we must adapt to future-proof our careers in the ITAM profession. You’ll learn about cloud trends, challenges and threats to your career, opportunities and your career path into the cloud, and how to future-proof your career. Register today! "
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Flexera

Considering CRM solutions? First understand CRM best practices

Published By: Sage SalesLogix     Published Date: May 28, 2009
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
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crm, customer relationship management, customer centric, customer-centric, customer service, service, retention, loyalty, growing, growth, profitable, profitability, sapservice, service, retention, loyalty, growing, saleslogix, sage, roi
    
Sage SalesLogix

Content Marketing: The Force That Moves the Buyer Down the Funnel

Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost

Creating the Perfect Commerce Experience for the Omni-Channel Customer

Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer
    
SAP
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