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Email Privacy Case Study: Cheapflights.co.uk Booking One Million Opt-in Newsletter Subscribers

Published By: TRUSTe     Published Date: Oct 28, 2008
See how Cheapflights improved lead quality while gathering over one million opt-in newsletter registrations and increasing monthly site registrations by 26%.
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truste, cheapflights, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste
    
TRUSTe

Empowered Customers Expect More: Oracle vs Salesforce

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with Salesforce.
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salesforce, oracle, service cloud, customer interaction, customer engagement, application integration, best practices, business activity monitoring
    
Oracle Service Cloud

Ensure Your Products Are Found Online - Increase Sales!

Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals
    
Balihoo

ENTERPRISE APPS AND MOBILE STRATEGY

Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe

ENTERPRISE-APPS UND MOBILE STRATEGIEN

Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps, smart phones
    
Adobe

Fighting CNP Fraud in Online Electronics Sales

Published By: Riskified     Published Date: Aug 06, 2019
The outlook for online electronics sales is bright, with global sales set to surpass $300 billion in 2018, a 10.7% increase over 2017. The US and Europe are anticipating healthy growth as customers (particularly millennials) become more comfortable making larger purchases online: Best Buy’s 2017 Q4 revenue from online sales in the US was up 17.9% over the previous year. But the largest contributor to this surge will be China, where the enormous population is rapidly adapting to shopping online.
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Riskified

Financial Services Success with SugarCRM: Hilco Global

Published By: SugarCRM     Published Date: May 27, 2014
Learn how Hilco created more consistent, extraordinary customer experiences across 25 business units by using Sugar as a centralized platform. With Sugar in place, the provider of asset appraisal and other financial services for global brands was able to streamline processes and increase sales 20%.
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financial services, hilco, customer experiences, global brands, sugar, streamline, enterprise applications
    
SugarCRM

Flix Brewhouse: Inspiring Team Learning

Published By: HotSchedules     Published Date: Apr 25, 2018
Founded in 2011 by entrepreneurs Allen Reagan and Walt Powell, Flix Brewhouse is the world’s only first-run movie theatre and fully functioning microbrewery. The operation faced some challenges as the business grew including a lack of a structured training program and disengaged training sessions. With the help of Clarifi Talent Development, Flix Brewhouse was able to achieve: - A fully functioning training program - 71 custom training courses with increased sales and improved service times - 660 active users in their online training academy - Maintain high-quality service for their customers Learn how they do it!
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HotSchedules

Flix Brewhouse: Inspiring Team Learning

Published By: HotSchedules     Published Date: Jan 17, 2019
Founded in 2011 by entrepreneurs Allen Reagan and Walt Powell, Flix Brewhouse is the world’s only first-run movie theatre and fully functioning microbrewery. The operation faced some challenges as the business grew including a lack of of structured training program and disengaged training sessions. With the help of Clarifi Talent Development Flix Brewhouse was able to turn it all around. With a fully functioning training program, Flix Brewhouse now has 71 custom training courses with increased sales and improved service times. With 660 active users in their online training academy, they are able to maintain high-quality service for their customers. Learn how they do it!
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HotSchedules

Framework of Advocacy

Published By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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ExpertVoice

From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView

From Salesforce.com – Work.com Sales Performance – Demo Video

Published By: Salesforce.com     Published Date: Apr 18, 2013
Work.com is the Sales Performance Management solution from Salesforce.com. Work.com helps sales organizations drive sales performance with real-time feedback, coaching, and shared goal setting. Salesforce Work.com drives constancy and reinforces winning behaviors on sales teams. Reps are more motivated. Onboarding time is reduced, and forecasting is more consistent. Sales output from each rep is increased through real-time coaching. Salesforce Work.com compliments the world class capabilities of Salesforce's Sales Cloud CRM solution.
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salesforce, sales performance management, sales management, goal-setting, coaching, real-time, cloud, application integration
    
Salesforce.com

Get Social With Customer Service Interactions

Published By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
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social, customer service interactions, technology, meeting customer demands, customer satisfaction, getting social, social interactions, boost brand loyalty
    
Oracle

Get The Most From Your CRM

Published By: DocuSign UK     Published Date: Aug 08, 2018
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility. Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
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DocuSign UK

Get the Most from Your CRM Integrated Apps Add Value to Your Bottom Line by DocuSign

Published By: DocuSign     Published Date: Apr 12, 2017
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility. Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
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DocuSign

Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now

Published By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
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marketing, email marketing, web analytics, marketing strategy, marketing
    
Bronto

Harnessing the Power of Content Management to Improve Customer Service

Published By: IBM     Published Date: Feb 10, 2015
Read this article bundle to learn how enterprise content management systems can improve customer service, and thereby reduce churn, increase sales, and build loyalty.
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content management systems, customer service, customer lifecycle, loyalty, data management, quality of service, content delivery, content management system
    
IBM

Holiday Guide to Social: Integrating Social to Drive Seasonal Success

Published By: Bazaarvoice     Published Date: Aug 12, 2013
It’s well known that social content has been proven to increase traffic, engagement, and sales – especially during the holidays. This step-by-step guide will help ensure you're setup for social success this holiday season and into 2014.
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holiday campaigns, engaging shoppers, engaging consumers, consumer engagement, customer engagement
    
Bazaarvoice

Holiday Look Book

Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
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spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
    
Spredfast, Inc.

Holiday Look Book

Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : 
spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
    
Spredfast, Inc.

How American Giant Partnered with Loop Commerce to Produce 100% Incremental Revenue

Published By: Loop Commerce     Published Date: Mar 08, 2019
As retail continues its internet-influenced change and customer demand for “right now” service increases, a new area is open for business. There is no reason to send a shirt that is the wrong size or give an impersonal gift card. G-Commerce is here, offering a new type of personalized transaction and digitalized merchandise for those shopping for others. Learn how Loop Commerce's flagship product, GiftNow: • Increased % of sales from gifts by 2X • Drove 24% of Christmas Eve sales • Increased 6X demand over gift cards Retailers can grab last-minute shoppers literally up to the moment before a holiday, and increase profits through fewer merchandise returns.
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Loop Commerce

How Connected TV Outperformed Traditional TV in Driving Local Customer Purchases

Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing
    
Location3

How Extended Validation SSL Brings Confidence to Online Sales and Transactions

Published By: Symantec     Published Date: Jun 29, 2012
Extended Validation SSL Increases Online Sales and Transactions
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symantec, extended validation, ssl, phishing, e-commerce, business technology
    
Symantec

How Gerson Fueled 77% YoY Digital Sales Growth

Published By: Salsify     Published Date: Mar 15, 2019
With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online. Featuring: Orin Borgelt, Chief Technology & Sales Officer Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf: Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory. Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions. Develop a new sales channels: Gerson uses Sa
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Salsify

How Protecting Your Customers' Privacy Builds Your Business

Published By: TRUSTe     Published Date: Jul 24, 2009
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more. See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
Tags : 
truste, cheapflights, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste
    
TRUSTe
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