lead quality

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The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, mareting, lead generation, leads, marketers
    
Marketo

The Importance of Transforming Customer Care

Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS

The New World of Thermoplastic Manufacturing

Published By: 3D Systems     Published Date: May 15, 2019
Selective Laser Sintering (SLS) technology is at the heart of a growing trend in mass custom manufacturing as well as functional prototyping. The right additive technologies, materials and finishes are transforming manufacturing. Digital-direct thermoplastic manufacturing offers exceptional quality while opening the door to novel design parameters not possible with injection molding. Thermoplastic additive manufacturing also bypasses the long lead time and up-front investment in injection molding tooling. If you measure your finished parts on the three dimensions: quality, time to market, and cost per cubic inch, in many situations industrial SLS offers a better total value proposition.
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3D Systems

The Past, Present and Future of Application Performance Management

Published By: Gomez IT     Published Date: Dec 19, 2011
The Gomez Application Performance Management (APM) platform is the industry's leading solution for managing and optimizing the performance, availability and quality of web, non-web, mobile, streaming and cloud applications.
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gomez, technology, performance management, web, mobile, cloud, performance testing, project management
    
Gomez IT

The secret of IT Success? Enabling Choice and Control

Published By: SAS     Published Date: Mar 20, 2019
In today’s crowded analytics marketplace, who can you trust? What’s needed to deliver on the promise of transforming data into real value? And what do CIOs need to cost-effectively and successfully lead their organizations through changing technologies? For an organization to experiment with (and ultimately deploy) analytics, the responsibility falls squarely on the shoulders of IT. IT must provide secure access to lots of high-quality data, a friendly environment for experimentation and discovery, and a method for rapidly deploying and governing models. SAS can support an organization's journey toward becoming a data- and analytics-driven organization. We can help unlock the value by enabling with choices that make sense. Plus, we can show organizations how to get the most out of technology investments.
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SAS

The Top 10 Pitfalls to Avoid When Sourcing New Prospect Data

Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
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jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b
    
Jigsaw

The Ultimate Guide to Building a Content Marketing Team

Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.
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content marketing, content team, pitching content, content strategy, marketing team, building teamwork, content delivery, content management system
    
Scripted

The Viet Nam Advantage: How Pricing and Other Benefits Lower Total Manufacturing Cost

Published By: Sparton Corporation     Published Date: Jan 08, 2019
With the cost of manufacturing in China escalating, companies are increasingly looking to Southeast Asia for an alternative to meet their outsource manufacturing needs. Emerging as the leading alternative to China, Vietnam is now a destination choice for outsource manufacturing due to the unique financial advantages it can provide companies, including those in high-tech segments such as medical and commercial aerospace. In addition to lowering total costs, Vietnam offers companies a larger labor force, strong IP protection, and reliable quality in the manufacturing process, among other benefits. Moving their contract manufacturing to Vietnam can provide companies an excellent foundation for long-term profits and sustained growth.
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china, vietnam, southeast asia, manufacturing, cost, outsource, high-tech, commercial aerospace
    
Sparton Corporation

Trek Case Study

Published By: Darktrace     Published Date: Jun 17, 2019
Trek is one of the world’s largest bicycle companies, producing more bikes in the United States each year than any other company. As a leading manufacturer of high-quality bicycle components and technologies, Trek considers the protection of its intellectual property and designs of paramount importance.
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Darktrace

Trek Video Case Study

Published By: Darktrace     Published Date: Jun 21, 2019
Trek is one of the world’s largest bicycle companies, producing more bikes in the United States each year than any other company. As a leading manufacturer of high-quality bicycle components and technologies, Trek considers the protection of its intellectual property and designs of paramount importance.
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Darktrace

TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media

Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
    
TRUSTe

Webinar Myths ebook

Published By: ReadyTalk     Published Date: Sep 19, 2014
There are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong - you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. We’re here to debunk the most common webinar myths.
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webinars, qualified, leads, generation, strategy, marketing, investment, time
    
ReadyTalk

What Smart Businesses Know About DevOps

Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application, application integration, application performance management, software testing
    
CA Technologies

What Smart Businesses Know About DevOps

Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application, application integration, application performance management, software testing
    
CA Technologies

What Smart Businesses Know About DevOps

Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application, application integration, application performance management, software testing
    
CA Technologies

What Smart Businesses Know About DevOps

Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
Tags : 
devops, software, it automation, visualization, application, application integration, application performance management, software testing
    
CA Technologies

What Smart Businesses Know About DevOps

Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
Tags : 
devops, software, it automation, visualization, application, application integration, application performance management, software testing
    
CA Technologies

What Smart Businesses Know About DevOps

Published By: CA Technologies     Published Date: Sep 11, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application, software development, application integration, application performance management
    
CA Technologies

What's Your Lead Scoring Strategy? Drive Business with Consumer Evaluation

Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics
    
Neustar

White Paper: Considerations for Seamless Integration of Automated Machining Systems

Published By: Makino     Published Date: Jun 23, 2017
With rising demands for shorter lead-times, faster throughput, improved quality and lower costs, automated manufacturing systems have become essential to the success of U.S. manufacturing. Their benefits stretch across numerous industries and production methods; however, their complexity can oftentimes be intimidating to first-time investors. Within this white paper, manufacturers can uncover the information necessary to properly plan and specify the integration of a new automated manufacturing system.
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automation, automated manufacturing, automated machining, automation systems, flexible manufacturing systems, machine tool automation
    
Makino

White Paper:The New World of Thermoplastic Manufacturing

Published By: 3D Systems     Published Date: Feb 28, 2019
Rewrite the rules of injection molding with 3D Systems thermoplastic additive manufacturing printers and materials. Selective Laser Sintering (SLS) technology is at the heart of a growing trend in mass custom manufacturing as well as functional prototyping. The right additive technologies, materials and finishes are transforming manufacturing. Digital-direct thermoplastic manufacturing offers exceptional quality while opening the door to novel design parameters not possible with injection molding. Thermoplastic additive manufacturing also bypasses the long lead time and up-front investment in injection molding tooling. If you measure your finished parts on the three dimensions: quality, time to market, and cost per cubic inch, in many situations industrial SLS offers a better total value proposition. 3D Systems offers a wide variety of 3D printable thermoplastics, engineered for a range of applications. Materials specialists, designers, and manufacturing engineers can collaborate on
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3D Systems

Why cognitive manufacturing matters in electronics

Published By: Group M_IBM Q1'18     Published Date: Dec 20, 2017
Hyper-complex production meets cognitive computing. Electronics manufacturing is surrounded by continuous complexity. Executives face rising resource costs in traditionally low-cost production markets. They must address increasing customization, shorter lead times, frequently changing requirements and shrinking order sizes – all while managing a sophisticated supply network. They need to examine automation potential and maintain critical institutional knowledge. Thinner margins and increased competition threaten consistent quality, risk greater downtime and reduce desired flexibility. Investments in new equipment and automation systems are increasing the amount of data available from the shop floor, but most is not used to its full potential. Now, cognitive manufacturing is transforming production to address such complexity.
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cognitive manufacuring, electronics manufacturing, production transformation, automation systems, manufacturing
    
Group M_IBM Q1'18

Why Marketing Automation? An IT Professional's Guide

Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle
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