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A Guide for B2B Marketing Innovators- 3 Urgent Questions You Should Be Asking

Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics, best practices, business analytics, business technology
    
Dun & Bradstreet

Accélérer l’agilité de l’entreprise avec des cycles plus courts d’actualisation des serveurs

Published By: Dell and VMWare     Published Date: Oct 26, 2017
Une transformation fondamentale englobant le personnel, les processus et la technologie permet aux entreprises de rester compétitives dans l’économie d’aujourd’hui, basée sur l’innovation. Des initiatives telles que la sécurité avancée, les services de détection des fraudes, l’Internet des objets (IoT) avec ses consommateurs connectés, l’expérience de réalité virtuelle ou augmentée, l’apprentissage machine et approfondi et les applications cognitives optimisent les avantages pour l’entreprise comme la maintenance et le marketing prédictifs.
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Dell and VMWare

Are you taking advantage of today’s SaaS opportunity?

Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure

B-to-B Branding through (and to) the channel

Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey

Beginner’s Guide to SSL Certificates (PTBR)

Published By: Symantec     Published Date: Nov 30, 2015
Seja você um indivíduo ou uma empresa, a segurança online deve ser abordada da mesma forma como você abordaria a segurança física da sua casa ou escritório. Ela não somente o faz se sentir mais seguro, mas protege também as pessoas que visitam sua casa, seu local de trabalho ou site. É importante entender os riscos potenciais e então garantir a proteção total contra eles. No rápido mundo da tecnologia, nem sempre é fácil se manter a par dos avanços mais recentes. Por isso, a formação de parcerias com empresas conceituadas de segurança na Internet é uma estratégia inteligente.
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Symantec

Building a Foundation for HR Analytics: 5 Best Practices

Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS

Compliance Guide: Ensure Social Media Compliance Across Your Organization

Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines. Are you taking the right steps to ensure compliance?
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compliance, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite

Die Formel für nachhaltiges Sprachenlernen

Published By: Rosetta Stone     Published Date: Mar 01, 2017
Sie möchten, dass Ihre Mitarbeiter selbstbewusster in einer Fremdsprache kommunizieren und damit noch effizienter zum Unternehmenserfolg beitragen können? Die Formel für nachhaltiges Sprachenlernen scheint zunächst komplex. Lesen Sie hier, welchen Lösungsweg Rosetta Stone, einer der weltweit größten Anbieter von Sprachlernprogrammen, entwickelt hat.
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Rosetta Stone

EN TEMPS RÉEL

Published By: Adobe     Published Date: Jan 20, 2017
?De nos jours, les clients échappent à vos systèmes de gestion de la relation client (CRM) et aux technologies de suivi du parcours de navigation qui vous permettaient de les suivre. Ils naviguent désormais de device en device et de canal en canal, imprévisibles et souvent anonymes. Ils se sont également éloignés de l’entonnoir des ventes, qui autrefois les conduisait lentement mais sûrement de la découverte à l’achat.
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Adobe

Enterprise Agile Delivery: Modern ALM for Confident Software Delivery

Published By: Panaya     Published Date: May 31, 2018
You can succeed in your digital transfomation and deliver applications and services faster, better, and safely. How? With Enterprise Agile Delivery. Enterprise Agile Delivery brings a wealth of benefits to organizations and can be adopted by any Agile hybrid framework: SAFe, LESS, Nexus as well as Agile/lean frameworks like Scrum and Kanban. Yet to achieve Eneterprise Agile Delivery, enterprises need an easy to use modern ALM tool for quick and successful onboarding. Download this white paper to understand how the right solution will help you: › Strategiaclly align feature releases and backlogs with your overall business strategy › Identify and prioritize dev and test activities with visibility into project waves and portfolios › Make data-based decisons for safe releases with real-time insights and multidimensional views into delivery risks › Sync business, dev, QA and release teams around shared objectives with automated coordination and communication
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Panaya

Five Reasons for Low Engagement with Inventory Technology

Published By: HotSchedules     Published Date: Jan 17, 2019
Restaurant inventory management is not a favorite activity among restaurant managers, but that doesn’t mean it has to be painful. The process — especially when conducted with outdated methods — is both tedious and time-consuming. But better inventory management could have a big impact on your restaurant’s bottom line. This infographic tells you how to handle objections from managers who don’t want to your inventory management system and lays out how to fix the problem with modern, mobile inventory tools.
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HotSchedules

How to Save Time, Money & Hassle with Online Food Ordering

Published By: Seamless     Published Date: Sep 13, 2013
Are you in charge of ordering food for the office? Do colleagues ask for last-minute catering and complain about eating the same thing all the time? Do you have to track budget codes and billing information? If you think there has to be a better way, you’re right. Join us for this 30-minute educational webinar and learn how online food ordering services can help eliminate all of these hassles while saving you time and money. From individual meals and group orders, to catered meetings and company parties, if you order food into the office, you don’t want to miss this webinar.
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save money, save time, online food ordering, food, ordering food online, seamless
    
Seamless

How to Save Time, Money & Hassle with Online Food Ordering

Published By: Seamless     Published Date: Sep 13, 2013
Are you in charge of ordering food for the office? Do colleagues ask for last-minute catering and complain about eating the same thing all the time? Do you have to track budget codes and billing information? If you think there has to be a better way, you’re right. Join us for this 30-minute educational webinar and learn how online food ordering services can help eliminate all of these hassles while saving you time and money. From individual meals and group orders, to catered meetings and company parties, if you order food into the office, you don’t want to miss this webinar.
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Seamless

How to secure funding for emerging technologies and innovation

Published By: KPMG     Published Date: Jul 11, 2018
The business is increasingly side-stepping the IT function to procure new technologies. Do you have the right governance in place to encourage innovation and ensure investment is directed for maximum impact? Read this report to find out: • how to balance the opportunities and risks from emerging technology • how to ensure funding for innovation is available and prioritised • where to direct funds for innovation • why ‘guardrails’ work better than rules in the current environment. Download the report now
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KPMG

IBM Planning Analytics guided demo: Build a book for revenue planning

Published By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
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ibm planning analytics, revenue planning, income statement
    
IBM

IBS and IBM Optimize ERP for Midmarket Distributors

Published By: International Business Systems (IBS)     Published Date: Aug 29, 2011
Powered by IBM i Solution Editions hardware, IBS's ERP applications enable improved efficiencies, scalability and cost savings.
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ibs, distribution logistics, distribution management, wholesale distribution, distribution resource management, supply chain management, erp, enterprise, resource, resource planning, enterprise applications, business technology
    
International Business Systems (IBS)

IDC Next-Gen Wireless LANs Rise to the Challenge of the Mobile Enterprise.

Published By: Aruba Networks     Published Date: May 21, 2013
The increase in enterprise WLANs is being driven largely by the rapid growth of mobile devices in the enterprise — what many are calling the "consumerization of IT" — and the resultant increase in enterprise mobility applications.
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aruba, aruba networks, consumerization of it, wireless lans, mobile enterprise, enterprise mobility, wireless
    
Aruba Networks

Les contrôleurs numériques optimisent, les transformateurs numériques innovent

Published By: Dell EMC EMEA     Published Date: Nov 26, 2018
En décembre2017, Dell a demandé à ForresterConsulting de mener une étude pour déterminer comment les organisations d'entreprises sont structurées en termes de services informatiques. L'étude a exploré deux types de profils technologiques, les contrôleurs numériques et les transformateurs numériques, ainsi que les tendances et défis rencontrés dans l'approvisionnement en ordinateurs. Les contrôleurs numériques sont souvent associés à l'approche descendante, la structure linéaire, et mettent l'accent sur la sécurité et l'exactitude. En revanche, les transformateurs numériques mettent l'accent sur l'innovation, s'orientent vers l'employé et le client, et donnent la priorité à la rapidité et la souplesse. En comprenant les deux groupes, les entreprises peuvent surmonter les défis qui découlent de la gestion du cycle de vie des ordinateurs. En investissant dans les outils de gestion des ordinateurs existants et en s'associant avec une entreprise spécialisée dans le déploiement et la gestion
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Dell EMC EMEA

Leveraging Big Data to Gain a Competitive Advantage Across a Range of Industries

Published By: Dell     Published Date: Aug 24, 2015
This business-oriented white paper summarizes the wide-ranging benefits of the Hadoop platform, highlights common data processing use cases and explores examples of specific use cases in vertical industries.
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dell, big data, hadoop, cloud, data center, cloudera, data warehousing, network architecture, servers, backup and recovery, storage virtualization, best practices, data loss prevention
    
Dell

OPTIMIZING THE QUOTE-TO-CLOSE PROCESS

Published By: Adobe     Published Date: Oct 05, 2016
The close is the most critical step of every sale, but long, drawn-out processes can cause deals to fall through. Top-performing sales teams use e-signatures to close deals quick and speed time to revenue.
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quote-to-close, sales, sales process, productivity, sales performance, optimization
    
Adobe

State of Threat Detection

Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
Cybercriminals have been upping their game this year; the use of file-less attacks with macros and PowerShell scripts to evade preventive defenses and sandboxes mean that they are getting better than ever at using phishing, social engineering and drive-by techniques to gain initial footholds in private domains – and once they arrive, they are often avoiding detection for extended periods of time. Between April and July 2018, Fidelis interviewed over 580 security professionals from around the globe to understand how they are shifting their detection strategies and how confident organizations are in their ability to not only prevent targeted attacks – but root out threats that have by-passed traditional preventive defenses.
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Fidelis Cybersecurity

Steer Your Global Business to Success with a Sales Operations Center of Excellence

Published By: Optymyze     Published Date: Feb 05, 2018
Do you want to increase visibility across your global business, reduce risk, and boost sales performance? Find out how a Sales Operations Center of Excellence can help you achieve all this and more: • Lower costs by standardizing processes. • Gain more control over operational performance. • Create standards for collecting, storing, and managing data. • Identify which factors determine harmonization, and how it can benefit your entity. • Ensure global compliance through enterprise standards. • Provide expertise and support to boost sales performance across all business units. Get your free copy now!
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sales operations, sales performance, sales performance management, sales processes
    
Optymyze

The 4th Industrial Revolution: Opportunity and Imperative

Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Business leaders today face the challenge of moving their enterprises to the next level, that of digital business transformation and revolution — coupling digital technologies with organizational, operationaland business model innovation to create new ways of operating and growing the business. The "4th Industrial Revolution" enables enterprises to drive changes in their business models and ecosystems, leveraging digital competences and facilitating accelerated revenue and profit growth going forward.
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industrial, business leaders, enterprises, digital technologies, organizational, dassault, revenue, profit
    
Dassault Systèmes

The IT Innovator’s Guide to Digital Transformation in Healthcare

Published By: Comcast Business     Published Date: Oct 19, 2018
Technology has had a truly transformative impact on the healthcare space. Thanks to innovations in technology, tools and their respective processes, the practice of treating patients has shifted from mostly reactive to proactive, enabling physicians and caregivers to approach healthcare in a more holistic fashion. As part of that shift, hospitals, wellness centers and physicians’ offices are focusing on providing value over volume1, taking healthcare beyond the four walls of the facility and into patients’ homes, places of work and social centers. The concept of whole health is much easier to attain with technology such as artificial intelligence, analytics, wearables and mobile health (mHealth) apps, to name a few.
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Comcast Business

The State of Mobile Security Maturity

Published By: IBM     Published Date: Jan 07, 2016
In this study, we set to explore, with the help of ISMG, how enterprises view mobile security risks, what capabilities they are currently deploying vis-a`-vis the four pillars of the framework and what their short-to- medium-term plans are to extend these capabilities.
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ibm, security, maturity, mobile, wireless, business technology
    
IBM
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