market planning

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IBM Planning Analytics guided demo: Build a book for revenue planning

Published By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
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ibm planning analytics, revenue planning, income statement
    
IBM

12 Steps to a Wildly Successful Webinar

Published By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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Cisco

2018 Gartner Magic Quadrant for Full Life Cycle API Management

Published By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee

4 Must-Dos for Marketing Budget Planning

Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString

5 Mistakes Distributors Make When Selecting an Enterprise Software Solution

Published By: Epicor     Published Date: Aug 03, 2012
Do you cringe at the thought of having to replace your enterprise software solution? Does it seem like a monumental undertaking, with a high risk of failure?
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cloud computing, software solutions, distributors, marketing groups, rfp, planning, decision-making, buyers
    
Epicor

A Modern Marketer’s Guide to Successful Buyer Relationships

Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost

A Pacesetter Perspective: How SaaS is fueling powerful competitive advantage

Published By: IBM     Published Date: Jan 06, 2015
Watch this webcast to learn how Pacesetters are using SaaS to provide their entire enterprise with a wide range of powerful benefits. SaaS can reduce costs, yes. But more than that, SaaS can engender rich and far reaching collaboration, lead to better decision making, and help your organization be more customer-focused and agile in the marketplace. That's not to say that the route to the winner's circle won't take some planning and preparation. You can start by asking yourself the right questions.
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saas, collaboration, customer-focused organizations, business agility, it management, knowledge management, enterprise applications, data management
    
IBM

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions

Published By: IBM     Published Date: Oct 20, 2015
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.
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ibm, marketing, analytics, planning, data management, business technology, research
    
IBM

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions

Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
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marketing analytics, data, ibm, best practices, effective planning, application performance management, business activity monitoring, business analytics
    
IBM

Aragon: Globe for Web and Video Conferencing 2015

Published By: Cisco     Published Date: Jul 11, 2016
The 2015 Aragon Research Globe™ for web and video conferencing examines 22 major providers in the market. Emerging use cases make real-time collaboration a strategic imperative that requires proper planning and execution.
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Cisco

B2B Marketers Planning Workbook

Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
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marketing, planning, organization, staffing, budgeting, process
    
Silverpop

Big Fish, Small Pond or Small Fish, Big Pond

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
If you're a big fish in a small pond, you're probably one of the leaders in the market space you've defined as your pond. Conversely, if you're a small fish in a big pond, you're probably trying to be too many things to too many people, which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?
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strategic planning, strategic marketing, loyalty and retention, product planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

BUILDING THE CAPACITY TO CHANGE

Published By: Workday     Published Date: Oct 13, 2017
This new Harvard Business Review Analytic Services report sponsored by Workday explores companies’ strongest catalysts for change, as well as desired business outcomes. The study looks at how the C-suite is driving successful change within the midmarket and integrating systems to improve planning and collaboration.
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Workday

Cloud and Drive for WAN Efficiencies Power Move to SD-WAN

Published By: Riverbed     Published Date: Apr 14, 2017
"In the cloud era, businesses need levels of agility that traditional networks can’t provide. The software-defined WAN (SD-WAN) is emerging at branch offices and other remote locations to drive increased efficiencies and to optimize user experiences across cloud applications and services. What you’ll learn from this powerful resource: Why the SD-WAN market is expected to hit $6B by 2020. The products and services that form the SD-WAN landscape. Some essential guidance for SD-WAN planning and implementation."
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Riverbed

Cloud and Drive for WAN Efficiencies Power Move to SDWAN

Published By: Riverbed     Published Date: Nov 02, 2016
"In the cloud era, businesses need levels of agility that traditional networks can’t provide. The software-defined WAN (SD-WAN) is emerging at branch offices and other remote locations to drive increased efficiencies and to optimize user experiences across cloud applications and services. What you’ll learn from this powerful resource: Why the SD-WAN market is expected to hit $6B by 2020. The products and services that form the SD-WAN landscape. Some essential guidance for SD-WAN planning and implementation."
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Riverbed

Cloud-based Predictive Analytics Becoming a Critical Source of Vendor Differentiation for Customers

Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise

Connected Planning at RSA

Published By: Anaplan     Published Date: Mar 12, 2019
In this paper learn how RSA Group shortened their FP&A process by 4 months. With a 300-year heritage, RSA Group is one of the world’s leading insurance groups. The company, which has over 20,000 employees in its core markets of the U.K., Scandinavia, and Canada, focuses on general insurance and has the capability to write business across the globe. Late one night, after the team had already been planning nonstop for weeks, one of Andrew Dinwiddie’s colleagues slammed his fists down on his desk and said, “Surely, this can be easier; surely, we can ind a solution to make this a less intense process.” It was that outburst of frustration that triggered Andrew and his team to look for different solutions to their inancial planning needs and ultimately led them to the Anaplan platform.
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Anaplan

Connecting Plans and Performance: It's a New Day for the Enterprise

Published By: Anaplan     Published Date: Mar 29, 2018
IDC believes that digitization and the 3rd Platform are driving enterprise leaders to consider significant upgrades to their business systems. Included in this list of systems are enterprise planning and performance management solutions. New tools must be fast and flexible to connect data from throughout an organization and continuously synchronize plans with changing market conditions. Organizations with planning and performance management needs should proactively evaluate connected EPM solutions as a central component of their digital enterprise strategies.
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enterprise, management, solutions, data, organization, solutions
    
Anaplan

Content Marketing: The Force That Moves the Buyer Down the Funnel

Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost

Creating A Better Healthcare Cold Chain: 7 experts reveal best practices to improve efficiency

Published By: UPS     Published Date: Sep 01, 2017
Growth in new markets introduces new costs to control, regulations to manage, and supply chain complexities to solve. Longer, more complicated cold chains mean that collaboration with third party logistics providers (3PLs) can help make the difference between profitable simplicity and unmanageable complexity. Companies are increasingly relying on their 3PLs for services such as monitoring and intervention, contingency planning, and cost control. Reduce risk by improving packaging, visibility, and establishing QA best practices. Improved visibility, new tools, new monitoring capabilities and appropriate packaging can also help drive down costs for shippers.
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healthcare, cold chain, efficiency, ups, practices
    
UPS

Creating a Content Marketing Strategy: 6 Best Practices That Work

Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On

Customer Feedback: Are You Asking The Right Questions?

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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emerging marketing, customers, feedback, product development, product planning, zigzag
    
ZIGZAG Marketing, Inc.

Demystifying Cloud Security

Published By: Workday     Published Date: Nov 03, 2017
CIOs today face a delicate, difficult balancing act between meeting business objectives and securing information. Markets are becoming more global, product life cycles are shrinking, and profit margins are declining. Organisations need their finance, human resource, and planning systems to be agile and able to change as quickly as the business.
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Workday

Discover real-world examples of how an SOA infrastructure can lower costs.

Published By: IBM     Published Date: Jul 10, 2009
See how organizations in several different industries have put an SOA infrastructure to use and discovered untapped value within their businesses. This white paper reveals strategies learned from experience to relieve budget pressures, improve time-to-market, boost productivity and many other benefits from a reusable SOA infrastructure.
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ibm, soa, service oriented architecture, infrastructure, time-to-market, ebf, erp, enterprise resource planning
    
IBM

Does Your Code of Conduct Program Hit the Mark? Ten Questions You Should be Asking yourself

Published By: Skillsoft     Published Date: Oct 03, 2014
To compete in today’s global marketplace, employees at every level of your organization need to understand the risks associated with a broad spectrum of compliance issues and feel empowered to make the right decisions — even when no one is watching. Sixty-two percent of organizations cite risk management and assessment as a top-three concern when asked about elements of success. Many companies struggle to meet this challenge, but an effective compliance training program can foster a culture of workplace best-practices from the boardroom all the way to the shop floor. Here are 10 questions that you may find useful to consider when planning or reviewing your code of conduct program.
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skillsoft, compliance, conduct program, compliance training program, workplace culture, risk
    
Skillsoft
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