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Align Sales and Marketing to Increase Sales

Published By: Act-On     Published Date: Mar 20, 2013
Read on to learn more about using an integrated marketing platform that makes the life-cycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals.
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aligning sales and marketing, increases sales, sales and marketing, act on, business technology
    
Act-On

Align With Consumers' Values To Win Their Hearts And Wallets

Published By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
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Resonate

Aligning Sales and Marketing for Success

Published By: Prezi     Published Date: Feb 18, 2016
Download this case study to learn how iLEVEL used Prezi to create a sales and marketing asset that would inspire a softer conversation than a direct sales call.
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Prezi

Aligning Your Company Around a Culture of Channel Partner Success

Published By: Allbound     Published Date: Jan 13, 2016
In this ebook, you’ll learn how businesses are using technology and the cloud to transform their channel ecosystems into a model of collaboration and empowerment, injecting purpose and engagement into partner relationships, and building a channel-wide culture of customer success for both manufacturers and their resellers.
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channel marketing, sales acceleration, customer success, collaboration, content
    
Allbound

Alignment, Technology, and Revenue Impact

Published By: Act-On     Published Date: Apr 29, 2016
Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success.
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market, management, marketing, business optimization, business strategies, sales, technology, best practices, business integration, business intelligence, business management
    
Act-On

Alignment, Technology, and Revenue Impact: Critical Links for Sales & Marketing Success

Published By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
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sales, marketing, revenue, alignment
    
Act-On

Alleviate the pain of your data migraine

Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges, it management, data management, business technology, data center
    
SmartFocus

Almost Everything You Wanted to Know About Email Marketing

Published By: Silverpop     Published Date: Feb 04, 2013
This ebook gives you a good starting point to help you take your email program to a higher level.
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email marketing, engagement, crm, social, mobile, engegement, testing, optimization
    
Silverpop

American Dairy Brands Reduces Errors, Increases Forecast Accuracy and Increases Service Levels

Published By: Infor     Published Date: Feb 27, 2007
American Dairy Brands, a $300M division of Dairy Farmers of America (DFA) which is the largest U.S. dairy cooperative marketing over 45 billion pounds of milk per year, has achieved substantial supply chain savings through Infor's Supply Chain solutions. Infor has given Dairy Farmers of America the ability to successfully manage the supply chain to drive service levels to greater than 99% for their Borden-brand cheese products.
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productivity, supply chain management, customer service, customer satisfaction, dairy, food, infor, scm, enterprise resource management, erp, american dairy brands, borden, enterprise resource planning
    
Infor

Ameritas Case Study

Published By: Workfront     Published Date: Mar 10, 2017
Workfront Marketing Work Management solution significantly reduces surprises by improving communications and speeding review cycles.
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workfront, ameritas, marketing work management, mwm
    
Workfront

An Account-Based Marketing Primer

Published By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
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abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing, return on investment, customer experience management
    
Marketo

An Email Marketer's Call to Action for 2008

Published By: BlueHornet     Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet

An Email Marketing Delivery Report for 2010: Yahoo, Hotmail, AOL & Gmail

Published By: EmailDirect     Published Date: Nov 12, 2009
Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!
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emaildirect, email marketing, emarketing, gmail, yahoo, aol, deliverability, email, inbox, spam, dkm, engagement
    
EmailDirect

An Intelligent Approach to TransPromo

Published By: PitneyBowes     Published Date: Sep 29, 2010
Breakthroughs in relationship marketing are transforming the role of transaction mail-and those who manage it.
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pitney bowes, mail, transpromo, openability, postal, customer data integration, production intelligence, marketing, statement management, business integration, business intelligence, business management, customer service, data integration
    
PitneyBowes

An Interactive Path to Better Web Analytics

Published By: Unica Corporation     Published Date: Jan 19, 2010
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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interactive web analytics map, next generation web analytics, website optimization, multi-channel analytics, aggregate level analytics, individual level analytics, website performance, behaviorial targeting, website personalization
    
Unica Corporation

An Introduction to Twitter for the Real-Time Advertiser

Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience
    
Quantcast

An IT Guide to Selecting an Enterprise-Ready Marketing Platform

Published By: Marketo     Published Date: Mar 22, 2018
As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel proliferation and changing digital strategy priorities, you play a critical role in helping marketing build a technology stack that can easily scale to support its future needs. Download this whitepaper to learn about the essential criteria IT should evaluate to identify the solution that will support your marketing team’s short- and long-term needs and equip them to succeed.
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Marketo

ANA Magazine Thought Leadership Series

Published By: SAS     Published Date: Feb 29, 2012
This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sas® 9.3, supply chain intelligence, sustainability management, business activity monitoring, business integration, business management, business metrics, business process automation
    
SAS

Analytics for the CMO

Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe

Analytics Tips: Wrong Keywords May Be Hazardous To Your Health

Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions

Published By: IBM     Published Date: Oct 20, 2015
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.
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ibm, marketing, analytics, planning, data management, business technology, research
    
IBM

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions

Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
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marketing analytics, data, ibm, best practices, effective planning, application performance management, business activity monitoring, business analytics, business integration, business intelligence, business management
    
IBM

Analytics Toolkit for Marketers vignette: Easily Identify the Right Customers and Improve Campaign

Published By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
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ibm, analytics toolkit, marketers, customer behavior, technology, profitability, business analytics, business intelligence, business management, customer interaction service, customer relationship management, customer satisfaction, customer service
    
IBM Software

Analyze This: Marketing technology analyst reports and your day job.

Published By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
    
Sprinklr
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