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Analyze eBook: Understanding Customer Behavior

Published By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
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ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals
    
IBM

Analyze This: Marketing technology analyst reports and your day job.

Published By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing
    
Sprinklr

Analyze This: Marketing technology analyst reports and your day job.

Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr

Analyze: Understand Customer Behavior to Fuel Interactive Marketing

Published By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
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ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness, enterprise applications
    
IBM

Anaplan Architecture and Security Controls

Published By: Anaplan     Published Date: Mar 29, 2018
To support these principles, Anaplan was deliberately crafted as a highly distributed global company that allows for significant resiliency against threats and disasters. All functions within Anaplan are geographically distributed across the globe, reducing risks associated with regional events. The U.S. offices host most of the sales, marketing, and support activities. Staff in the U.K. and Singapore offices provide regional coverage, in addition to backup support.
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anaplan, architecture, security, controls, geographically, regional, global
    
Anaplan

Anatomy of a Lousy Pitch

Published By: GoToMeeting     Published Date: Oct 06, 2011
Whether you are speaking to an audience of 1 or 1,000, it's critical that you engage your listeners. Join this live webinar to hear presentation coach Tim Wackel share the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so that you can become a more professional and inspiring presenter.
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citrix, marketing, prospect, webinar, engagement, tim wackel
    
GoToMeeting

Ancestry.com: Achieving the “Holy Grail of Marketing” Through Tag Management

Published By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising
    
Tealium

Anthem Marketing Solutions Launches Transaction Insight Engine

Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
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data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
    
Anthem Marketing Solutions

APAC State of Performance Marketing

Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll

APIs: The New Marketing Platform

Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC

Appcito CAFE Enables ViralMint to Turn Potential Disaster into Success

Published By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
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customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services
    
Appcito

Apple Watch™ Claims Test

Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management
    
SurveyMonkey

APPLICATIONS D’ENTREPRISE ET STRATÉGIE MOBILE

Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps, mobile workers, smart phones
    
Adobe

Apply These 7 Best Practices to Promote Your App

Published By: Forrester     Published Date: Feb 24, 2014
Most brands would love to have their apps the top 25 most downloaded in the Apple App Store or Google play. With more than one million apps available, there's a great risk that your app wont stand out from the crowd. In this Forrester report, learn the 7 best practices to promote your app.
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forrester, apps, google play, apple app, itunes, promoting, promote, marketing
    
Forrester

Appropriate Digital Marketing Attribution

Published By: IBM     Published Date: Oct 15, 2013
Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics
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web analytics demystified, inappropriate attribution models, marketing measurement systems, marketer’s dilemma, digital marketing, appropriate marketing, marketing attribution, digital analytics
    
IBM

Aprende cómo el marketing moderno puede ayudarte a proporcionar una mejor experiencia

Published By: Oracle     Published Date: Apr 16, 2018
La tecnología es el futuro, pero esto no repercute en el cliente si no va acompañado de una experiencia excepcional. Hoy, el éxito del marketing no depende de tratar a los clientes y potenciales como nombres en una base de datos, sino como individuos con preferencias, opiniones y deseos. Conoce las principales formas de utilizar la tecnología para comprender mejor a tus clientes.
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aprende, marketing, moderno, puede, ayudarte, proporcionar, mejor, experiencia
    
Oracle

Aprimo Steals the Show; Improves Future Spend Decisions

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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aprimo, financial system, auditing process, prioritize marketing programs, it management, it spending, marketing automation, project management
    
Aprimo, Inc.

Are you a data driven marketer? Take this quick test and find out now.

Published By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex

Are you concerned about the health of small businesses?

Published By: Experian QAS     Published Date: Aug 09, 2012
Experian® and Moody's Analytics® just released their quarterly report on small businesses and the results provided deep insight into the future of the U.S. economy. To understand how your business may be impacted, download the full report for free today!
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small business, experian, moody analytics, business analytics, economy, marketing
    
Experian QAS

Are you leading the marketing department of the future?

Published By: PGi     Published Date: Mar 09, 2016
In the past, the role of a marketer was much easier. Marketers would hunker down in their own comfortable silos. They really didn’t have to be overly concerned about interacting with other departments, as long as they generated leads and successfully built brand awareness.
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PGi

Are You Living in a Digital Fairy Tale? Make Digital Real

Published By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are real—they just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: • Identify and navigate digital complexity • Explore your development options to get to market faster • Learn how to choose and work with the right digital partners
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digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions, mobile technology, digital enterprise, improve customer experience
    
Mindtree

Are you positive audiences are making favorable associations with your brand?

Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content
    
Oath

Are You Properly Safeguarding the Personal information contained in your mailing database?

Published By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
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email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing
    
Eloqua

Are You Protecting Your Business’ Online Reputation?

Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub

Are You Ready For The New Google Shopping?

Published By: CPC Strategy     Published Date: Jun 26, 2012
CPC Strategy is excited to release a it's 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It's an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy's Ebook.
Tags : 
google, marketing, cpc strategy, ecommerce, online shopping, digital
    
CPC Strategy
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