marketing automation software

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30 Proven Internet Marketing Strategies

Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
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internet marketing, infusionsoft, small business success, website effectiveness, traffic generation, list building, contact management, e-mail marketing
    
InfusionSoft

5 Marketing Metrics You Need to be Monitoring

Published By: LeadMD     Published Date: Mar 04, 2013
This guide outlines the five most important marketing metrics every B2B marketer should focus on, to achieve maximum ROI from Marketing Automation software, in addition to optimizing their lead management process
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marketing metrics, roi, marketing automation, consulting, crm, demand generation, lead management, b2b marketing, reporting, forecasting, marketing roi, marketing analytics, revenue cycle analytics, revenue performance management, lead funnel, business intelligence
    
LeadMD

6 Strategies for Achieving Email Marketing Success

Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has grown in popularity because it produces results. While in the late 90ís and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

7 Email Marketing Refreshes

Published By: Bronto     Published Date: Sep 26, 2011
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
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whitepaper, seven, white paper, email marketing, list growth, basics, opt-in, social, automation, bronto software, bronto, bronto marketing platform
    
Bronto

Automating Reorder Emails Increases Repeat Purchases for Musical Instrument Retailer

Published By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs

Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.

Best Practices for Success in Marketing Automation

Published By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
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gleanster, marketing, marketing automation, software, automation software, data
    
Gleanster

Beyond Postfix and Sendmail

Published By: ColdSpark     Published Date: Feb 23, 2007
Though legacy open-source email network applications like sendmail and postfix are widely used, the escalating demands of today's enterprise environments have outpaced their capabilities. Large organizations must now look to implement a true enterprise mail transport platform to support the standards of their current and growing business. Learn how to modernize your email system now.
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email, email infrastructure, sendmail, postfix, email server, email servers, email routing, email platform, email marketing, email automation, mta, mail transport, mail transport agent, email delivery, email archiving, email gateway, email backbone, email management, open source email, ironport
    
ColdSpark

Combating Data Overload

Published By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Don't Settle for a "Good Enough" B2B Lead Management Solution

Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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neolane, b2b lead management, automated, marketing automation, lead generation, enterprise marketing software
    
Neolane, Inc.

Eight Signs You've Outgrown Your ESP

Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has been the workhorse of online marketing for a while, but finding the right long-term partner continues to elude many retailers.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Email Design Best Practices

Published By: Bronto     Published Date: Jan 03, 2013
In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail and AOL, Bronto has outlined design best practices that will help you successfully reach your audience.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Ensure Your Products Are Found Online - Increase Sales!

Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo

Enterprise Local Marketing Automation Tools 2015

Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
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local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, ebusiness, marketing automation, collaborative commerce, customer experience management, business technology
    
Sponsored by Brandify and YP and SIM Partners

Hosted CRM Buyer's Guide: Learn what a Hosted CRM system can do for you

Published By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
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tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies, enterprise applications, customer relationship management, return on investment
    
Tippit, CRM

Hosted CRM Comparison Guide

Published By: Tippit, CRM     Published Date: May 18, 2009
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
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crm, hosted crm, tippit, marketing, market, hosted, on-premise, solution, sfa, sales force automation, oracle, mobile, email marketing, cti, customer relationship management, roi, sugar, forecasting, call center, sales
    
Tippit, CRM

How to Sell Marketing Automation to Executives

Published By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
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marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation, marketing automation guide
    
Eloqua

MANAGING A SMOOTH MARKETING AUTOMATION SOFTWARE IMPLEMENTATION

Published By: Eloqua     Published Date: Apr 07, 2014
If youíve neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua

Managing a Smooth Marketing Automation Software Implementation

Published By: Oracle     Published Date: Dec 11, 2014
"Tips and tricks from the experts: How to ensure a smooth marketing automation software implementation. This guide will give you the top seven steps you must take before implementing any marketing automation software solution. From team formation and alignment to system integration and training, this is a must read for the concerned project manager or IT professional. Read: ďManaging a Smooth Marketing Automation Software ImplementationĒ"
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oracle, eloqua, marketing automation, crm, intelligent integration, data quality, networking, software development, it management, knowledge management, enterprise applications, data management, human resource technology, business technology, data center
    
Oracle

MARKET INTELLIGENCE REPORT: B2B Marketing Automation Platforms: A Marketerís Guide

Published By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
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b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe, salesforce, crm
    
Sponsored by Adobe and Salesforce

Marketing Automation is More Than Software Itís Strategy

Published By: Adobe     Published Date: Jul 15, 2019
W hile there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
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Adobe

Marketing automation is more than software. Itís strategy

Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe

Marketing automation is more than software. Itís strategy

Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
Tags : 
    
Adobe

Multi-concept retailer's smart marketing strategies lead to 142% revenue growth

Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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remailing, triggered emails, list growth, list, email marketing, case study, e-store, e-commerce, targeted, automation, shopping cart, transactional messages, bronto, bronto software, bronto marketing platform
    
Bronto
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