online experience

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The Connected Consumer: The Role of IT in the Digital Industrial Revolution

Published By: CA Technologies     Published Date: Jun 03, 2015
"DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process. Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this."
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CA Technologies

The Connected Consumer: The Role of IT in the Digital Industrial Revolution

Published By: CA Technologies     Published Date: Jun 04, 2015
DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process. Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this.
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CA Technologies

The Connecting with Customers Report: A Global in-depth Study of The Online Customer Experience

Published By: LivePerson     Published Date: Jun 24, 2013
The growth in e-commerce, social media and mobile devices means that today, more than ever, online shoppers are faced with a multitude of choices in the way they connect with brands.
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liveperson, customers report, e-commerce, online customer experience
    
LivePerson

The Customer Experience. Elevated.

Published By: Gleanster Research     Published Date: Aug 30, 2013
According to Gleanster Research, 83% of Top Performing organizations rank the online customer experience as a top 2 source of competitive advantage in 2013. This research study explores success strategies for Web Content Management and Marketing Automation Integration.
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Gleanster Research

The Eight Providers That Matter Most And How They Stack Up

Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate

The Email Personalization Problem

Published By: Bluecore     Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be. Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations. Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
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email marketing, personalized email, retail marketing
    
Bluecore

The Essential Guide to Continuous Testing

Published By: Sauce Labs     Published Date: Jun 04, 2018
No matter the industry, every company is now in the business of developing applications and online experiences. To keep up with the competition, you need to stand out in all of the digital noise. For your app to succeed, it is critical that it delight your customers with a flawless experience, regardless of what device they use to access it. New features and updates need to be delivered quickly and frequently, but without compromising quality. While development practices have dramatically changed to meet the high speed demands of today’s digital economy, testing has often been left behind as an afterthought. However, this attitude is changing as organizations discover the power of positive experience, and the business impacts of negative reviews. Businesses of all sizes are moving towards Continuous Testing practices and as a result are seeing accelerated software delivery cycles, high quality digital experiences across all platforms, and most importantly happy and loyal customers. T
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Sauce Labs

The Experience Optimization Playbook for Digital Marketers

Published By: Optimizely     Published Date: Sep 28, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
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digital marketers, optimization, customer experiences, optimization strategy, application performance management, customer satisfaction
    
Optimizely

The Experience Optimization Playbook for Digital Marketers

Published By: Optimizely     Published Date: Dec 01, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
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digital marketers, optimization, customer experiences, optimization strategy, networking
    
Optimizely

The Forrester Wave: Web Content Management For Online Customer Experience

Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics, on-site search, platforms, business technology
    
Adobe

The Forrester WaveT: Web Content Management For Online Customer Experience, Q3 2011

Published By: SDL Web Content Management Solutions     Published Date: Jun 01, 2009
Forrester Research, Inc. has named SDL a Leader in "The Forrester WaveT: Web Content Management for Online Customer Experience, Q3 2011" independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."
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sdl tridion, a/b, crm, ecm, dam, wcm, web content management, online customer experience
    
SDL Web Content Management Solutions

The Forrester Wave™: Online Testing Platforms

Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe

The Future of Fulfillment Vision Study

Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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global, digital, supply, chain, technology
    
Zebra Technologies

The Growing Demand for Rich Media

Published By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
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ibm, internet marketing, website development, rich media, digital media, online video marketing, customer engagement, digital experience
    
IBM

The Guide to Building Your Marketing Technology Stack

Published By: Oracle OMC     Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints. The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
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Oracle OMC

The Happiest Place in Digital– How Consumer Emotion and Opportunity Meet in the Transaction Moment

Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt

The IT Innovator's Guide to Digital Transformation in Financial Services

Published By: Comcast Business     Published Date: Nov 28, 2016
Technology has had a profound impact on society, influencing everything from the way we communicate with each other to how we conduct business transactions. In the financial services space, technology has brought banks closer to their customers, offering a wide range of online services to appeal to a population of consumers who now view their smartphones as something they can’t live without. In the process of shifting their practices to accommodate this new generation of customers, banks are transforming and reinventing themselves from the corporate office to the branch office through innovative services and technologies that take banking beyond the traditional experience. Networks are playing a central role in this transformation.
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Comcast Business

The Key to Online Display Advertising Success: Cross-Platform Ad Analytics Makes Sense Out of Chaos

Published By: Adometry     Published Date: Nov 21, 2011
As online display advertising experiences unprecedented growth, how can brands ensure success where results are difficult to track and measure?
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Adometry

The Marketer’s Guide to Articulating Dam Return on Investment

Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
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marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience, return on investment
    
Adobe

The New Content Frontier

Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
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content management, online content, customer experience, customer interaction, customer interaction service, customer relationship management, content delivery, content management system
    
Adobe

The new frontier for personalized customer experience

Published By: IBM     Published Date: May 20, 2015
Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources. They interact with companies by multiple methods and expect a relevant dialogue with each brand. This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.
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ibm, software, business analytics, database, database development, quality assurance, analytical applications, business intelligence
    
IBM

The new power couple: Content and commerce take center stage

Published By: Sitecore     Published Date: Oct 18, 2016
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore

The new power couple: Content and commerce take center stage

Published By: Sitecore     Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore

The New Retail Mandate: 2018 Shopper Vision Study from Zebra

Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies

The New Retail Mandate: 2018 Shopper Vision Study from Zebra

Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
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