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Six Rules for Effective Forecasting

Published By: Adaptive Planning     Published Date: Apr 25, 2012
In describing what forecasters are trying to achieve, Saffo outlines six simple, commonsense rules that smart managers should observe as they embark on a voyage of discovery with professional forecasters: Map a cone of uncertainty, look for the S curve, embrace the things that don't fit, hold strong opinions weakly, look back twice as far as you look forward, and know when not to make a forecast.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning

Social Media Analytics - An Accurate and Real-Time Understanding of Brand Performance

Published By: SAP     Published Date: Nov 29, 2012
How are you perceived by your customers? In this age, on social media, your buyers are posting their opinions about your products and services. To better serve them, build your brand, and protect your position. How do you listen and understand?
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sap, analytics, social media, customer experience, customer perception, brand positioning, brand equity, business technology
    
SAP

Teleworking Opinions in the US Government: Telework Centers Versus Work from Home

Published By: LifeSize, a division of Logitech     Published Date: Aug 25, 2011
Take a look at this study to find out why the GSA should consider providing its employees with video conferencing equipment.
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LifeSize, a division of Logitech

The Digital Generation in the Workplace

Published By: PeopleFluent     Published Date: Oct 07, 2015
While generalizations and opinions abound, viewpoints from this Digital Generation that pertain to talent management are less common. Download this whitepaper to learn more about these young professionals and what works best to attract, motivate, and retain them.
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digital generation, millennials, digital natives, talent management, retention, talent, recruitment, employment opportunities
    
PeopleFluent

The Social Hunger: Why Your Audience Feasts on Social Integration

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.

The Social Hunger: Why Your Audience Feasts on Social Integration

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
Tags : 
spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.

The Surprising Power of Online Experiments

Published By: Optimizely     Published Date: Apr 06, 2018
The Need When building websites and applications, too many companies make decisions- on everything from new product features, to look and feel, to marketing campaigns- using subjective opinions rather than hard data. The Solution Companies should conduct online controlled experiments to evaluate their ideas. Potential improvements should be rigorously tested, because large investments can fail to deliver, and some tiny changes can be surprisingly detrimental while have big payoffs.
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Optimizely

The Treacherous 12: Cloud Computing Top Threats in 2016

Published By: Hewlett Packard Enterprise     Published Date: Dec 13, 2016
While there are many security concerns in the cloud, this report focuses on 12 specifically related to the shared, on-demand nature of cloud computing. To identify the top concerns, CSA conducted a survey of industry experts to compile professional opinions on the greatest security issues within cloud computing. Download now to learn more.
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Hewlett Packard Enterprise

Understanding the Powerful Voice of the Consumer

Published By: Uberall     Published Date: Oct 08, 2018
One of the great advantages of the digital age is the vast amount of information and opinions that consumers are exposed to when making a buying decision. This gives enormous exposure to businesses, whether in a positive or negative way. With this significant increase in information, unbiased and authentic customer reviews become increasingly important to both consumers and businesses. There is a wide choice of rating portals and review platforms, that specialize in all types of industries and services.
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consumer, digital, information, portals, services, local marketing, consumer sentiment, reputation management
    
Uberall

Using Market Research Data to Understand your Target Consumers and How to Reach Them

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data, consumer, mri, comscore, buzzmetrics, audience, brand, campaign, advertising
    
LeapFrog Interactive

Wainhouse: Evaluation for the Cisco TelePresence SX10

Published By: Cisco     Published Date: Jul 11, 2016
This document contains the results of WR’s independent, third-party testing, and our overall opinions of the Cisco TelePresence SX10 Quick Set group video conferencing system.
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Cisco

When Is Negative Positive?

Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
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crimson hexagon, marketing, internet buzz, media buzz, hype, actionable insight, research, business technology
    
Crimson Hexagon
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