optimize experiences

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2016 Improve Customer Experience Forrester Webinar

Published By: IBM     Published Date: Aug 01, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer experience, analytics, customer engagement, customer insight, knowledge management, enterprise applications, business technology
    
IBM

4 Steps to Optimize Your Competitive Strategy

Published By: Magento     Published Date: Nov 15, 2017
To compete for your customer’s loyalty and share of wallet, you need to deliver an optimized experience. But to truly grow your business you need to examine your competitive strategy. Here are four steps to delivering value to customers, beating your competition and winning market share: 1. Create Engaging Customer Experiences 2. Scale for Growth 3. Boost Efficiency 4. Empower Innovation
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Magento

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Aug 28, 2015
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, enterprise applications, business technology
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe

An Interactive Path to Better Web Analytics

Published By: Unica Corporation     Published Date: Jan 19, 2010
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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interactive web analytics map, next generation web analytics, website optimization, multi-channel analytics, aggregate level analytics, individual level analytics, website performance, behaviorial targeting, website personalization
    
Unica Corporation

Artificial Intelligence for Executives: Integrating AI into your analytical strategy

Published By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
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SAS

Beyond Mobile Ads: 3 Tips for you Mobile Marketing Strategy

Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to use every mobileopportunity to your advantage. This report shows you how to optimize your website for mobile devices; take advantage of mobile context; create richer mobile experiences by adding video and interactivity
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Limelight Networks

Beyond Mobile Ads: 3 Tips for Your Mobile Marketing Strategy

Published By: Limelight Networks     Published Date: Oct 17, 2011
Learn how to use every mobile opportunity to your advantage. This report shows you how to: . Optimize your website for mobile devices . Take advantage of mobile context . Create richer mobile experiences by adding video and interactivity
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mobile ads, marketing strategy, mobile marketing strategy, mobile optimization
    
Limelight Networks

Cloud and Drive for WAN Efficiencies Power Move to SD-WAN

Published By: Riverbed     Published Date: Apr 14, 2017
"In the cloud era, businesses need levels of agility that traditional networks can’t provide. The software-defined WAN (SD-WAN) is emerging at branch offices and other remote locations to drive increased efficiencies and to optimize user experiences across cloud applications and services. What you’ll learn from this powerful resource: Why the SD-WAN market is expected to hit $6B by 2020. The products and services that form the SD-WAN landscape. Some essential guidance for SD-WAN planning and implementation."
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Riverbed

Cloud and Drive for WAN Efficiencies Power Move to SDWAN

Published By: Riverbed     Published Date: Nov 02, 2016
"In the cloud era, businesses need levels of agility that traditional networks can’t provide. The software-defined WAN (SD-WAN) is emerging at branch offices and other remote locations to drive increased efficiencies and to optimize user experiences across cloud applications and services. What you’ll learn from this powerful resource: Why the SD-WAN market is expected to hit $6B by 2020. The products and services that form the SD-WAN landscape. Some essential guidance for SD-WAN planning and implementation."
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Riverbed

Continually Optimize Experiences

Published By: Optimizely     Published Date: Jun 02, 2017
Download this complimentary Forrester report* – Continually Optimize Experiences to Differentiate and Compete for Customers.
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optimizely, optimize experiences, digital channels, customer relations, customer expectations, customer interactions
    
Optimizely

Conversion best practices toolkit

Published By: Optimizely     Published Date: Apr 06, 2018
Welcome to the conversion best practices toolkit from Optimizely! You’re already one step closer to delivering meaningful digital experiences and turning prospects into customers. In an increasingly competitive landscape where customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition can be a big challenge. In this toolkit, you’ll find a variety of resources aimed at helping you identify conversion optimization opportunities and acquire new customers with greater efficiency.
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Optimizely

Critical Application And Business KPIs For Successful Cloud Migration

Published By: AppDynamics     Published Date: Sep 25, 2017
IDC’s research shows enterprises around the world are using multicloud strategies to optimize the performance of modern and existing legacy applications running on-premises, in public cloud services, and on legacy systems. In the early days of enterprise cloud adoption, many organizations focused their cloud strategies on enabling net-new cloud-native applications written to take advantage of dynamic cloud infrastructure and pay-as-you-go consumption-based cost models. Early success with these implementations is convincing more and more enterprises to expand their cloud footprint and to migrate existing applications to cloud in order to enhance end-user experiences, optimize cloud resource utilization and costs, and create a more flexible and agile business environment.
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AppDynamics

Expedia succeeds with SAS Business Analytics - In A Business Class Of Its Own

Published By: SAS     Published Date: Jul 25, 2011
Major provider of online hotel, plane and car reservations uses SAS Business Analytics to optimize online customer experiences, as well increase the lifetime value of each customer.
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sas business analytics, sas, optimize, optimization, research, development, new product, services, internet, expedia inc, analytic, ecommerce, express warranty, news, article, story, application integration, analytical applications, business intelligence
    
SAS

Forrester Research: Digital Customer Experience Governance Demystified

Published By: Crownpeak     Published Date: Jun 30, 2016
This Forrester report outlines the steps customer experience (CX) professionals must take to optimize and continuously improve their digital customer experiences.
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customer experience, digital customer experience governance, digital customer experience, digital quality management, digital governance, best practices, forrester research, dqm, digital experience, digital touchpoints, digital marketing, online marketing, business analytics, business intelligence, web development
    
Crownpeak

IDC: Critical Application and Business KPIs for Successful Cloud Migration

Published By: AppDynamics     Published Date: Sep 21, 2017
IDC’s research shows enterprises around the world are using multicloud strategies to optimize the performance of modern and existing legacy applications running on-premises, in public cloud services, and on legacy systems. In the early days of enterprise cloud adoption, many organizations focused their cloud strategies on enabling net-new cloud-native applications written to take advantage of dynamic cloud infrastructure and pay-as-you-go consumption-based cost models. Early success with these implementations is convincing more and more enterprises to expand their cloud footprint and to migrate existing applications to cloud in order to enhance end-user experiences, optimize cloud resource utilization and costs, and create a more flexible and agile business environment.
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AppDynamics

IDC: Critical Application and Business KPIs for Successful Cloud Migration

Published By: AppDynamics     Published Date: Sep 25, 2017
IDC’s research shows enterprises around the world are using multicloud strategies to optimize the performance of modern and existing legacy applications running on-premises, in public cloud services, and on legacy systems. In the early days of enterprise cloud adoption, many organizations focused their cloud strategies on enabling net-new cloud-native applications written to take advantage of dynamic cloud infrastructure and pay-as-you-go consumption-based cost models. Early success with these implementations is convincing more and more enterprises to expand their cloud footprint and to migrate existing applications to cloud in order to enhance end-user experiences, optimize cloud resource utilization and costs, and create a more flexible and agile business environment.
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AppDynamics

Intel® Vision Products Help Advantech Address Major Retail Dilemmas

Published By: Intel     Published Date: Apr 15, 2019
o With foot traffic falling and online shopping options growing, retailers must find new ways to “digitize” and understand real-world behavioral data—such as in-store browsing patterns, staff attentiveness, and specific product interest— in the same way that online retail utilizes big data to optimize online experiences. They must also find innovative ways to keep customers engaged with their brands, especially in expensive brick-and-mortar locations. In this environment, managing labor costs is critical, as these costs are second only to real estate. Assigning and enabling sales associates cost-effectively is key to profitability. Retailers have an opportunity to meet their challenges by putting new data and Internet of Things (IoT) technologies to work
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Intel

Leading the Digital Trust & Safety Transformation

Published By: Sift     Published Date: Jul 12, 2019
"In today’s digital landscape, balancing user experience with customer safety has never been more important -- or more difficult. By surveying 500 employees responsible for fighting fraud, Sift found that 77% prioritize delivering a frictionless experience, but nearly as many say fraud prevention blocks this goal. The answer isn’t additional fraud prevention. Businesses must adopt a Digital Trust & Safety approach, strategically aligning risk and revenue decisions supported by sophisticated processes and technology. How can you optimize your business strategies for the challenges and opportunities of the digital world? Read This Guide To Find Out How to move beyond reactive fraud-fighting strategies and deliver excellent customer experiences without compromising safety The 4 qualities of a Digital Trust & Safety organization A step-by-step guide to help you evolve to Digital Trust & Safety Why the time for Digital Trust & Safety is now"
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Sift

Mobile Testing: Guide for Modern Marketers

Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC

Monitor Optimize Validate E-Book

Published By: Akamai Technologies     Published Date: Apr 13, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies

Monitor Optimize Validate E-Book

Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies

Monitor Optimize Validate E-Book

Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies

Monitor Optimize Validate E-Book

Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies
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