personalized

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Know What Customers Want Before They Do

Published By: Oracle     Published Date: Apr 22, 2014
Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
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customer service, marketing, relevant interaction, effective nbos, oracle
    
Oracle

Lasting Connection or Holiday Fling

Published By: iGoDigital     Published Date: Feb 26, 2013
Leverage the data you gathered this holiday season to build long-terms relationships with your holiday shoppers.
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ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

Leading Global Consumer Goods Manufacturer Expands Consumer Base Using Non-user Target Segments

Published By: WNS     Published Date: Jun 21, 2017
'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales.
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consumer survey, data set, u&a studies, analysis, non-users, price optimization, brand affinity, cpg
    
WNS

Learn from the best: How customer understanding and analytics grows revenue and deepens loyalty

Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM

Learn How to Drive Exceptional Customer Experience With Process Automation & Multichannel Technology

Published By: Interactive Intelligence     Published Date: Jan 17, 2014
Learn how to ensure a positive customer experience outcome by establishing a reliable business process automation (BPA), which will support your customer’s personalized interactions and adapt to changing conditions in the marketplace.
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process automation, interactive intelligence, multichannel technology, intelligent process, business process, decision services, communications intelligence, customer interactions
    
Interactive Intelligence

Lift, Loyalty: Personalized Product Recommendations

Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
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personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization, engaging experience, capabilities for recommendations, monitor
    
IBM

Location Intelligence: Bridging the Biggest Gap in Advertising

Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies

Location Intelligence: bridging the biggest gap in advertising

Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies

Location Intelligence: bridging the biggest gap in advertising

Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies

LookReal uses HP 3D printing to provide a personal touch

Published By: HP Inc.     Published Date: Jun 13, 2018
Custom dollmaker LookReal wants to break the grip that mass manufacturers hold on the toy industry. Learn how the Spanish company is using HP Multi Jet Fusion 3D printing technology to make personalized dolls at a competitive price point, and aspires to reach a global audience with a new approach to production. Read the case study
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HP Inc.

Machen Sie aus Ihrem Contact Center ein Profit Center

Published By: Oracle     Published Date: May 05, 2015
This video shows how to equip your agents to deliver great service with the least cost and effort and empower them to present personalized product and services recommendations in real time.
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contact center, profit center, deliver great service to customers, solve customer issues with efficiency, oracle solutions, oracle, real time customer service, equip agents to deliver good service
    
Oracle

Magic Quadrant for Digital Marketing Hubs

Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe

Making IoT Connectivity Secure and Simple for Retailers

Published By: Intel     Published Date: Apr 11, 2019
The Internet of Things (IoT) unleashes valuable business insights through data that’s gathered at every level of a retail organization. With IoT and data analytics, retailers now have the capability to gather insight into customer behavior, offer more personalized experiences, achieve better inventory accuracy, create greater supply chain efficiencies, and so much more. But with data comes great risk. A recent report by security firm Thales and 451 Research found that 43 percent of retailers have experienced a data breach in the past year, with a third reporting more than one breach.1 Intel® technology-based gateways and Asavie, a provider of next-gen enterprise mobility management and IoT connectivity solutions, offer a security connectivity solution that minimizes the effort and cost to businesses to ensure safety from cybersecurity attacks. In addition, the Intel/Asavie IoT solution provides retailers with a solid basis to build their smart, connected projects:
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Intel

Making the Most of Your Content

Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic

Managing Foreign Cash Flows

Published By: Western Union Business Solutions     Published Date: Jul 26, 2011
In an increasingly interconnected global economy, an effective cash flow management strategy can provide an essential foundation for your company's success in foreign markets.
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money transfer, transfer money, send money, western union money transfer, online money transfer, bill payment, bill payment services, western union prepaid card
    
Western Union Business Solutions

Marketing Productivity Redefined

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency, data management, network performance, network performance management
    
Aprimo, Inc.

Maximize Your Best Customers With Effective Push Mobile Communications

Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
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push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages
    
Urban Airship

Maximizing Moments of Truth Creating Meaningful Realtime Customer Interactions

Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS

Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions

Published By: SAS     Published Date: Apr 25, 2017
Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.
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SAS

Mission Possible: Your Guide to Personalized B2B Marketing That Gets Mind-Blowing Results

Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet

MISSION POSSIBLE: YOUR GUIDE TO PERSONALIZED B2B MARKETING THAT GETS MIND-BLOWING RESULTS

Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, customer interaction service, customer satisfaction, marketing automation
    
Dun & Bradstreet

MIT Technology Review Insights Report: Anticipating Cloud Work’s Most Common Side Effects

Published By: Citrix ShareFile     Published Date: Jul 02, 2019
Get the report to find out how smart organizations are using new strategies to simplify IT infrastructures and empower employees to do their best work: • Get advice from Google and Citrix on how to manage the cloud transition strategically • Avoid common cloud work side effects such as excessive application logins, siloed data searches, and channel switching • Capture a vision for how artificial intelligence (AI) and machine learning are making work even more intuitive and personalized
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Citrix ShareFile

Mobile Apps for Events: Now it's Personal

Published By: CrowdCompass by Cvent     Published Date: Jul 29, 2014
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
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crowdcompass, cvent, mobile applications, mobile app, event mobile app, meeting app, smartphone app, mobile event app
    
CrowdCompass by Cvent

Modern Commerce: It's All About Experience

Published By: Oracle     Published Date: Jan 28, 2015
Oracle Retail delivers best-in-class commerce applications focused on scalability, performance and personalized experiences. Explore 8 case studies in this scanable eBook to see how we are increasing revenue, customer engagement, and operational efficiency for industry-leading B2C and B2B brands in hardlines, fashion and grocery worldwide.
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Oracle

Modernize retail customer engagement with APIs

Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
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