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7 Digital Marketing Trends for 2018

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud

Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud

20 Recommendations for Successful Oracle Retail Operations

Published By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
It doesn’t matter whether you’re new to Oracle Retail, have an active implementation project that is running or have an existing deployment in production. The same issue applies: You are making a significant investment in the technology and need to develop a reliable and efficient batch schedule. If you’re new to Oracle Retail, you are no doubt embarking on a major project to improve your competitive position in the retail market. With that in mind, your goals will be to shrink the time-to-market for your retail implementation, lower the reliability risks associated with in-house developed solutions and improve the visibility and control of retail business processes. In this eBook you will discover a series of recommendations for operating a fail-safe and efficient Oracle Retail operational environment. You will also understand how automation enables you to streamline the execution of your Oracle Retail batch operations and increase the day-to-day efficiency of your operations teams.
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CA Technologies_Business_Automation

35 Ways to Turn User-Generated Content Into Real Revenue

Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate

6 Ways Retailers Can Use Personalization to Move the Needle

Published By: iGoDigital     Published Date: Feb 26, 2013
It’s a marathon and a sprint. Learn how to capture your customer’s interest from the beginning while continuing to add value from discovery through post-purchase.
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ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

6 ways to know it’s time to reconsider your product recommendations solution

Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate

6 ways to know it’s time to reconsider your product recommendations solution

Published By: Monetate     Published Date: Oct 12, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate

Accelerating Operational Excellence for Global and Regional Manufacturers

Published By: Dassault Systèmes     Published Date: Jun 19, 2018
Business and manufacturing professionals are looking for new ways for operations to support improvements to their company’s products, services, and bottom line. This eBooks delves into: • Industry drivers and challenges • Accelerating success through people • Accelerating success through the process • Accelerating success through technology • Recommendations for accelerating your Operational Excellence journey Leading companies are aligning people, optimizing processes, and supporting both with MOM software applications in order to accelerate their Operational Excellence journeys. Make sure your company isn’t falling behind.
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Dassault Systèmes

Active employee participation in workforce analytics: A critical ingredient for success

Published By: IBM     Published Date: Mar 28, 2016
Workforce analytics is a very significant development in human resources. It promises the potential for deeper understanding of the ways workers contribute to organizational performance. However, workforce analytics is not just about analyzing data to reveal exciting insights; it also requires the active involvement of a firm’s workers if the potential of analytics is to be fully realized. Without active employee participation, workforce analytics efforts face at best, restricted data sources and data sets that are incomplete and at worst, the risk of damaging employee relations and, ultimately, productivity. This white paper summarizes recommendations that will encourage enthusiasm for workforce analytics and active employee participation, using the FORT (Feedback, Opt-in, Reciprocal, Transparent) framework. The FORT criteria could prove particularly useful in European countries. This is because the 1995 European Union Data Protection Directive, along with certain local legislative pr
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ibm, ibm smarter workforce institute, work trends, employee engagement, workforce management software
    
IBM

Black Diamond - Case Study

Published By: ExpertVoice     Published Date: Jun 14, 2019
Grab your harness as we take a deeper look into how Black Diamond partnered with ExpertVoice to assist with a product launch. When Black Diamond decided to manufacture their own climbing shoe, they knew how critical a successful launch would be to long- term success: the climbing shoe market is dominated by one manufacturer, and climbers are an extremely loyal group. Breaking into the market would be tough. Although ExpertVoice had a daunting task ahead of them, they knew honing in on Experts spreading wordof- mouth recommendations was key to a successful product launch.
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ExpertVoice

Building Lift and Loyalty with Personalized Product Recommendations

Published By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
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lift, loyalty, personalized product, recommendations, online merchants, technology, website experience, strategies
    
IBM

Canon uses AI-powered digital assistants to drive engagement and brand loyalty

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Canon uses zoovu to drive engagement and brand loyalty in a crowded marketplace
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited

Case Study - Sunwarrior

Published By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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ExpertVoice

Create an End-to-End IT Solution to Empower Desk-Based Workers

Published By: Dell     Published Date: Dec 12, 2017
Fast-moving employees demand access to people, programs and data from anywhere. Power up their productivity with greater portability and connectivity. Begin by downloading “On the go Professional,” a brief by Dell that uncovers the key needs around convenience, connectivity and access required by mobile professionals. The brief also covers technology recommendations for you to consider, such as the robust line of Dell Latitude and Venue devices powered by Intel®, to meet the preferences of your users. Take advantage of the solutions that maximize enterprise productivity and employee satisfaction today. Download the brief now!
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Dell

Decoding Consumer Needs for Health & Beauty Brands

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited

Discover the Differences: A Vendor vs. A Partner

Published By: Staples     Published Date: Nov 23, 2016
Learn the key differences between a facility vendor and a facility partner – and how they affect your business.
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facilities vendor, bidding process, facilities partner, facility products, facility services, on-site walk-through, facility management, safety recommendations
    
Staples

eBook: 5 Strategies for Customer Loyalty Download

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud

Five Steps to a More Targeted Email Strategy

Published By: iGoDigital     Published Date: Feb 26, 2013
Play “pin the tail” without the blindfold. Leverage the power of 1:1 communication. Five steps to make your email more relevant, engaging and effective.
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ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

Forrester Report: Artificial Intelligence with the Human Touch

Published By: Genesys     Published Date: Jun 13, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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artificial intelligence, customer service, agent productivity, recommendations
    
Genesys

From Insight to Action to Results: Can your commerce data talk to you like a trusted advisor?

Published By: IBM     Published Date: Jul 28, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.
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ibm, commerce, analytics, business insight, business analytics, business advisor, commerce data, predictive analytics
    
IBM

From Insight to Action to Results: Can your commerce data talk to you like a trusted advisor?

Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, enterprise applications
    
IBM

Get PCI Compliant with Cenzic ClickToSecure® ARC

Published By: Cenzic     Published Date: Nov 11, 2008
Cenzic’s ClickToSecure ARC product is a certified PCI Scanner Vendor by the PCI Security Standards Council (certificate number 4192-01-01). This Software as a Service (SaaS) offering requires no software to install and provides your company with thorough reports via the Web that reveals security and compliance issues, remediation recommendations, and methods for process improvement. By using Cenzic, PCI compliance now just becomes one reporting feature among many in your arsenal of tools for managing application vulnerability.
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cenzic, pci compliance, security, compliance
    
Cenzic

Guided Search: Efficiency, Speed, and Relevance in an Intelligent Search Interface

Published By: iGoDigital     Published Date: Feb 26, 2013
Learn how Guided Search delivers personalized search results directly from the search box, guiding your customers to the most relevant product pages with less clicks.
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ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

How to Plan for the Next Generation of Personalization

Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience
    
Crownpeak
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