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B2B Enterprise Content Marketing 2019

Published By: Seismic     Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing. Download the report to learn: ? The benefits of a documented content marketing strategy ? How enterprise marketers rate alignment of content marketing and sales in their organization ? Content marketing methods enterprise marketers use to nurture their audience Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
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Seismic

B2B Lead Management Automation Overview, a paper by Forrester Research Inc.

Published By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
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b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation
    
Marketo

B2B Social Engagements - How large companies use social media tools

Published By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
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social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
    
Manifesto

Banks Are Losing Business At Alarming Rates. Complete Customer Experience Is Key To Turnaround

Published By: Pega     Published Date: Apr 04, 2016
It is no secret banks are losing customers, and fast. A recent Finextra/Pegasystems survey pegs that 78% of banks have lost business in the last 12 months. The question is “Why?”. It all comes down to engaging with customers before, during and even after the sales process. Nearly all banks are struggling with the impact of client due diligence and KYC (know your customer) regulation on their onboarding processes, and are painfully aware that lack of speed, process visibility and repeat data requests are frustrating their corporate customers. The same holds true for service, where corporates are crying out for improvement, as well as omni-channel access and quick turnaround of service requests and inquiries. To stop the sales decline, banks need to begin doing all these things well. They will then be more competitive in the market as well as retain and win new business. Download this research study and gain a better understanding of how banks can better meet the needs of their customers
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Pega

Banks Are Losing Business At Alarming Rates. Complete Customer Experience Is Key To Turnaround - See

Published By: Pega     Published Date: May 24, 2016
It is no secret banks are losing customers, and fast. A recent Finextra/Pegasystems survey pegs that 78% of banks have lost business in the last 12 months. The question is “Why?”. It all comes down to engaging with customers before, during and even after the sales process. Nearly all banks are struggling with the impact of client due diligence and KYC (know your customer) regulation on their onboarding processes, and are painfully aware that lack of speed, process visibility and repeat data requests are frustrating their corporate customers. The same holds true for service, where corporates are crying out for improvement, as well as omni-channel access and quick turnaround of service requests and inquiries. To stop the sales decline, banks need to begin doing all these things well. They will then be more competitive in the market as well as retain and win new business. Download this research study and gain a better understanding of how banks can better meet the needs of their customers
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Pega

Banks Need More Personalization Services To Meet Consumers’ Needs

Published By: Pega     Published Date: Apr 04, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega

Banks Need More Personalization Services To Meet Consumers’ Needs

Published By: Pega     Published Date: May 24, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega

BE THE IT HERO: Shining Light on Shadow IT

Published By: ServiceNow     Published Date: Oct 02, 2015
Recent research revealed three different schools of thought about the use of shadow IT by end users.
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ServiceNow

Bedside Software-Defined Networking and the Evolution of Healthcare IT

Published By: Avaya     Published Date: Jun 15, 2016
Solving critical healthcare IT challenges with software-defined networkingDigitization is changing healthcare forever as organizations look to deliver better quality services, improve patient safety and provide the highest levels of security. Healthcare IT leaders should look to leverage a software-defined network. Read the latest from ZK Research to learn more.
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healthcare, information technology, networking, security, access control, authentication, network security appliance, productivity
    
Avaya

Beginner’s Guide to Ransomware Prevention & Detection

Published By: AlienVault     Published Date: Oct 20, 2017
If you haven’t had first-hand experience with ransomware in the past, chances are you’ve heard of one of the many ransomware attacks that have recently caught worldwide attention. According to a June 2016 survey from Osterman Research, nearly one in two participants indicated that their organization suffered at least one ransomware attack in the last year. In this whitepaper, we’ll cover ransomware basics and provide best practices for ransomware prevention and detection. You’ll learn: • What ransomware is, how it works, and who the attackers are • 10 best practices you can employ now to detect and prevent ransomware • How you can quickly detect ransomware and other threats with AlienVault USM Download this whitepaper now to learn more about ransomware, best practices for defense, and how AlienVault USM helps you detect ransomware quickly with a unified approach to security.
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AlienVault

Benchmark report on Business Intelligence

Published By: Gleanster Research     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.
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gleanster, business, benchmark, business intelligence, roi
    
Gleanster Research

Benchmark Report on Online Customer Community Solutions

Published By: Gleanster Research     Published Date: Nov 21, 2013
This benchmark report from Gleanster Research showcases the benefits of Online Customer Community Solutions. You'll learn what to look for, how to overcome challenges, as well as analyst commentary on the full vendor landscape.
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Gleanster Research

Benchmark Report: Best Practices in Social Media Marketing

Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster

Benchmark Report: Data Drives Social Media Performance

Published By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
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social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results
    
SocialFlow

Benefits of Automating Workforce Management

Published By: Workforce Software     Published Date: Feb 02, 2015
There’s lots of great research on the cost savings that better time, attendance, scheduling, and leave management solutions can bring to your business. Problem is, you may not have the time to dig that research up… even when it can help make the case for new investments. If you’re stretched for time but still looking for answers, this paper’s for you.
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workforce software, software, automation, budgets, costs, compliance, visibility, labor
    
Workforce Software

Bericht von Forrester: Building A Customer-Obsessed IAM Team

Published By: Akamai Technologies     Published Date: Jul 25, 2019
Das Customer Identity and Access Management (CIAM) spielt für Marken, die ihren anspruchsvollen Kunden ein nahtloses, sicheres digitales Erlebnis bieten wollen, eine immer größere Rolle. Als Teil des Identity and Access Management Playbook bietet Forrester Research Unterstützung beim Aufbau eines kundenorientierten IAM-Teams, das über die nötigen technischen Fähigkeiten, Geschäftspraktiken und zwischenmenschlichen Eigenschaften verfügt, um eine CIAM-Strategie zu entwerfen und sie über verschiedene Funktionsgruppen hinweg zu implementieren. Lesen Sie den vollständigen Bericht, um zu erfahren, was Sie bei der effektiven Gestaltung eines CIAM-Teams berücksichtigen sollten. Die Kernpunkte des Berichts: ? Vier wichtige Rollen für Ihr CIAM-Team ? Warum die gemeinsame Nutzung und Integration von Kundendaten über Unternehmensgrenzen hinweg entscheidend für den Erfolg ist ? Die wichtigsten technischen, geschäftlichen und zwischenmenschlichen Fähigkeiten, die die Mitglieder Ihres CIAM-Teams mit
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Akamai Technologies

Bericht von Forrester: Gauge Your Data Privacy and Security Maturity

Published By: Akamai Technologies     Published Date: Jul 25, 2019
In der heutigen Datenschutzlandschaft steht für Verbrauchermarken viel auf dem Spiel. Ausgeklügelte Cyberangriffe und aufsehenerregende Datenschutzverletzungen können Kundendaten gefährden und das Vertrauen in Ihre Marken schädigen. Um heute erfolgreich zu sein, müssen Ihre Marken eine Strategie für Datensicherheit und Datenschutz implementieren, bei der das Vertrauen der Kunden priorisiert wird. Sind Sie dieser Herausforderung gewachsen? Nutzen Sie die „Datensicherheits- und Datenschutzreifebewertung“ von Forrester Research, um die Kompetenzen Ihrer Marke zu beurteilen und verbesserungswürdige Bereiche zu ermitteln. Dabei erfahren Sie Folgendes: Die vier wichtigsten Kompetenzen für B2C-Marken im Bereich Datensicherheit und Datenschutz ? Ob Sie die empfohlenen Best Practices von Forrester Research erfüllen ? Tipps, wie Sie Ihre Datensicherheitskultur und Ihre Datenschutzkultur zu einem Wettbewerbsvorteil machen können
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Akamai Technologies

Bersin by Deloitte- The Definitive Buyers’ Guide for LMS 2013

Published By: SumTotal     Published Date: May 24, 2013
Download this abridged version of the Guide that not only shows SumTotal as #1 in Learning, but also includes comprehensive 2013 research covering the role of the Learning Management System, LMS Functionality and Features, The State of Learning Management Systems and more.
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lms, learning management systems, sumtotal, human resources
    
SumTotal

Best of Both Worlds- Can Enterprises Achieve Both Scalability and Control When it Comes to Cloud?

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Very little data is available on how effectively enterprises are managing private cloud deployments in the real world. Are they doing so efficiently, or are they facing challenges in areas such as performance, TCO and capacity? Hewlett Packard Enterprise commissioned 451 Research to explore these issues through a survey of IT decision-makers and data from the Cloud Price Index.
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Hewlett Packard Enterprise

Best Practices for Becoming a Successful Social Brand

Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

Best Practices for File Sync & Share & Content Management

Published By: Box     Published Date: Jul 15, 2013
In this Forrester's Wave File Sync and Share Platforms Q3 2013 report, the global research and advisory firm evaluates 16 file sync and share vendors: Accellion, Acronis, AirWatch, Alfresco, Box, Citrix, Dropbox, Egnyte, EMC, Google, Hightail (formerly YouSendIt,) IBM, Microsoft, Novell, Salesforce.com and WatchDox.
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best practices, file sync, file share, content management, remote access, business continuity, data protection, content management system
    
Box

Best Practices for Implementing Retail Distributed Order Management Systems

Published By: IBM     Published Date: Apr 25, 2018
Many retailers are investing in distributed order management systems to optimize their consumer order fulfilment performance. Chief supply chain officers can use this research to successfully implement these systems into their business application landscape.
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b2c, ibm, order management, supply chain
    
IBM

Better IT Asset Management & Data Quality Empower ITSM, Enterprise Architecture & IT Security Teams

Published By: Flexera     Published Date: May 06, 2019
Using new technology to set your business apart can make the difference between getting ahead or falling behind. But staying in control of the growing complexity is a challenge. Enterprise Architecture (EA), IT Service Management (ITSM) and Security teams need enriched technology asset data and accurate analytics so they can keep the enterprise running like a well-oiled machine. Join us to hear R “Ray” Wang, Principal Analyst and Founder of Constellation Research, and Alan Lopez, Senior Director of Global Product Marketing from Flexera, discuss use cases where asset data and analytics are becoming business-critical. Watch the webinar.
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Flexera

Better IT Decisions

Published By: HP - Enterprise     Published Date: Jun 04, 2013
Businesses are overwhelmed with data; it’s a blessing and a curse. A curse because it can overwhelm traditional approaches to storing and processing it. A blessing because the data promises business insight that never existed earlier. The industry has spawned a new term, “big data,” to describe it. Now, IT itself is overwhelmed with its own big data. In the press to roll out new services and technologies—mobility, cloud, virtualization—applications, networks, and physical and virtual servers grow in a sprawl. With them comes an unprecedented volume of data such as logs, events, and flows. It takes too much time and resources to sift through it, so most of it lies unexplored and unexploited. Yet like business data, it contains insight that can help us solve problems, make decisions, and plan for the future.
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data research, big data, virtualization, applications, networks, productivity, project management, service management
    
HP - Enterprise

Beware the Botnets: Botnets Correlated to a Higher Likelihood of Breaches

Published By: BitSight Technologies     Published Date: Jul 23, 2015
Recent BitSight research shows a solid correlation between a company’s botnet grade and their likelihood of experiencing a publicly disclosed breach. Download this report to learn how BitSight Security Ratings are a powerful metric for communicating cyber risk across the enterprise.
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cyber risk, security, data, network, it operations, it management, knowledge management, enterprise applications
    
BitSight Technologies
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