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A Guide for B2B Marketing Innovators- 3 Urgent Questions You Should Be Asking

Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics, best practices, business analytics, business technology
    
Dun & Bradstreet

B-to-B Branding through (and to) the channel

Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
    
Godfrey

IBM Planning Analytics guided demo: Build a book for revenue planning

Published By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
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ibm planning analytics, revenue planning, income statement
    
IBM

OPTIMIZING THE QUOTE-TO-CLOSE PROCESS

Published By: Adobe     Published Date: Oct 05, 2016
The close is the most critical step of every sale, but long, drawn-out processes can cause deals to fall through. Top-performing sales teams use e-signatures to close deals quick and speed time to revenue.
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quote-to-close, sales, sales process, productivity, sales performance, optimization
    
Adobe

Steer Your Global Business to Success with a Sales Operations Center of Excellence

Published By: Optymyze     Published Date: Feb 05, 2018
Do you want to increase visibility across your global business, reduce risk, and boost sales performance? Find out how a Sales Operations Center of Excellence can help you achieve all this and more: • Lower costs by standardizing processes. • Gain more control over operational performance. • Create standards for collecting, storing, and managing data. • Identify which factors determine harmonization, and how it can benefit your entity. • Ensure global compliance through enterprise standards. • Provide expertise and support to boost sales performance across all business units. Get your free copy now!
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sales operations, sales performance, sales performance management, sales processes
    
Optymyze

'Be First In Mind'

Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention
    
LeadLife Solutions

10 Cost-Effective Ways to Drive more Traffic

Published By: TRUSTe     Published Date: Dec 08, 2010
Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.
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truste, drive website traffic, sales and marketing, tactical strategy
    
TRUSTe

10 Critical Sales Management Reports that Salesforce.com Can't Generate and 10 Reasons to Care

Published By: Birst     Published Date: Jul 16, 2013
Birst’s Salesforce Reporting and Analytics helps sales managers analyze all of the critical salesforce.com data to uncover insightful pipeline information. Combining sales data with marketing, financial and operational data to obtain a comprehensive view of the pipeline is where Birst excels.
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics
    
Birst

10 Dreamforce Announcements That Will Shape Sales in 2015

Published By: Salesforce     Published Date: Nov 18, 2014
If you missed Dreamforce this year, we’ve got you covered. In this ebook, you’ll discover the ten major breakthroughs for Sales Cloud — and how they will enable the sales team of the future. Explore enhanced capablities, loads of new features, new mobile apps and a seamless user experience. Welcome to the sales success platform, reimagined for today’s sales team.
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dreamforce, sales cloud, sales team, enhanced capabilities, new features, mobile apps, user experience, enterprise applications
    
Salesforce

10 New Ways to Think About Affiliate Marketing Best Practices

Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius

10 Reasons Finance Works better on the Salesforce Platform

Published By: FinancialForce     Published Date: Aug 20, 2019
Streamline your Financial Processes on the Salesforce Platform Imagine operating your core financial management functions including general ledger, invoicing, accounts receivable, revenue recognition, fixed assets, spend management and accounts payable on the same Salesforce cloud platform you use to run your sales, marketing, and services operations. FinancialForce Accounting combines the power of the Salesforce App Cloud with a groundbreaking cloud accounting system design. The result is an efficient and cost-effective solution that goes well beyond basic bookkeeping and transaction processing, spawning a new generation of financial management applications. Download this eBook and learn how you can:
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FinancialForce

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

10 Reasons Why Accounting is Better on the Salesforce Platform

Published By: Financial Force     Published Date: Dec 01, 2017
Download this whitepaper to learn why accounting is better on the Salesforce platform! Salesforce allows you more access to your customers, breaking down departmental barriers, and more!
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Financial Force

10 Reasons Why Accounting is Better on the Salesforce Platform

Published By: FinancialForce     Published Date: Dec 01, 2017
Download this whitepaper to learn why accounting is better on the Salesforce platform! Salesforce allows you more access to your customers, breaking down departmental barriers, and more!
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FinancialForce

10 Reasons Why Accurate Inventory is Important

Published By: Brightpearl     Published Date: Nov 19, 2012
If you're a small business selling inventory then you are sure to have come across some of the pitfalls it entails, but getting it right could be more important than you think. Read on to learn the 10 reasons why accurate inventory is important.
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brightpearl, accurate inventory, sales stock, low inventory, economic order quantity, eoq, data management, business technology
    
Brightpearl

10 Revenue-Driving White Paper Marketing Ideas

Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
    
emedia

10 Tips for Increasing Conversion Rates

Published By: Magento     Published Date: Feb 13, 2018
TURN MORE SITE VISITS INTO SALES As acquisition costs rise, online merchants must maximize conversion rates of the customers who come to their websites. Optimizing for conversion is certainly an ongoing process. Fill out the form to receive your copy of the free increasing conversion eBook.
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Magento

10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide

Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com

10 Ways Remarketing will Boost your Product Sales

Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
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advertise.com, sales, boost, remarketing, analytics, web analytics, abandonment
    
Advertise.com

10 Ways Sales Benefits from Marketing Automation

Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
    
Act-On

10 Ways to Increase Sales with Rewards for Spend

Published By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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CrowdTwist

10 Ways to Transform Your Business with Sales Outsourcing

Published By: ttec     Published Date: Jul 25, 2019
External sales teams can help your Company work smarter, not harder.
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ttec

11 Key Questions to Ask of a BI Solution

Published By: Birst     Published Date: Jul 16, 2013
This whitepaper first looks at the fundamental requirements that a BI solution should deliver to your company. Next, this whitepaper covers the 11 Key Questions that you should be asking of a future BI technology partner. When the BI provider can answer Yes to all of these questions, you have BI that is capable of fulfilling your analytical and reporting needs .
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics
    
Birst

11 Keys for Effective Sales Coaching

Published By: Brainshark     Published Date: Aug 02, 2017
Coaching is a top priority for sales organizations – but most managers tasked with coaching admit they’re not sure how to develop or maintain an effective coaching program. Whether you’re starting a coaching initiative or making modifications to one, you won’t get far without the right buy-in, processes and resources. This exclusive eBook offers 11 must-haves for effective sales coaching. Inside you’ll find: • How to develop a comprehensive coaching plan • The difference between coaching and training (and why you need both) • Tips to make your current coaching program more effective Ready to see better coaching results? Download your free copy today. Download your free copy and start enabling your sales managers to reach their maximum coaching potential.
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sales, sales coaching, coaching initiative, sales sucess
    
Brainshark
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