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The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo

The Fast Track to Service Management Success: Software-as-a-Service

Published By: WebEx     Published Date: Dec 14, 2007
With the growing array of hardware, software, and systems necessary to support businesses, today more than ever, software-as-a-service or on-demand solutions offer feature-rich, real-time functionality without the burden associated with deploying, managing and supporting an in-house approach.  See if it’s right for you.
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service management, saas, software as a service, customer service, smb, small business, soho, midsize, mid-size, on-demand, webex, small business networks
    
WebEx

The Forrester Wave - CRM Suites Customer Service Solutions

Published By: SAP     Published Date: Mar 25, 2011
Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. SAP ranks as a leader due to having "the most complete customer service solutions.
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customer service solutions, crm suites customer service solutions, crm suites, business activity monitoring, customer interaction service, customer relationship management, customer satisfaction, customer service, enterprise software
    
SAP

The Forrester Wave: Enterprise Data Warehouse

Published By: SnowFlake     Published Date: Jul 08, 2016
In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter integration with Hadoop, NoSQL, and cloud. Forrester identified the 10 most significant EDW software and services providers — Actian, Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), IBM, Microsoft, Oracle, Pivotal Software, SAP, Snowflake Computing, and Teradata — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help enterprise architect professionals select the right solution to support their data warehouse platform.
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forrester, enterprise, data, technology, best practices, innovation, security, business integration, business intelligence, business technology
    
SnowFlake

The Forrester Wave™: Cloud Strategies of Online Collaboration Software Vendors

Published By: IBM     Published Date: Mar 29, 2017
This report details our findings about how well each vendor fulfills our criteria for constructing an online collaboration service and where they stand in relation to each other. Forrester chose to evaluate the overall strategies of these providers across criteria like global footprint, service-level agreements, mobile support, enterprise readiness, and more. This report and associated Excel model highlight the key criteria CIOs and their staffs should evaluate when looking at prospective providers of online collaboration services. Download now to learn more!
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forrester, cloud, online collaberation, it management, cloud strategies
    
IBM

The Forrester Wave™: Cloud Strategies of Online Collaboration Software Vendors

Published By: IBM     Published Date: Mar 30, 2017
This report details our findings about how well each vendor fulfills our criteria for constructing an online collaboration service and where they stand in relation to each other. Forrester chose to evaluate the overall strategies of these providers across criteria like global footprint, service-level agreements, mobile support, enterprise readiness, and more. This report and associated Excel model highlight the key criteria CIOs and their staffs should evaluate when looking at prospective providers of online collaboration services. Download now to learn more!
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forrester, cloud, online collaberation, it management, cloud strategies
    
IBM

The Great Debate: One Integrated Business System vs. Siloed Applications

Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
As fast-growing companies achieve greater market penetration, gain more customers and their organization grows, they often run in to a wall where internal processes struggle to keep up with continued demand. The key challenge to supporting that growth is laying the groundwork to scale the business effectively and efficiently while maintaining customer service and support.
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integrated business systems, siloed applications, disparate software solutions, software platform, business processes, enterprise applications
    
Netsuite DWASF Leads Display Q1 2015

The Great Debate: One Integrated System vs. Multiple Applications

Published By: Netsuite     Published Date: Jul 24, 2017
As fast-growing companies achieve greater market penetration, gain more customers and their organization grows, they often run in to a wall where internal processes struggle to keep up with continued demand. The key challenge to supporting that growth is laying the groundwork to scale the business effectively and efficiently while maintaining customer service and support.
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Netsuite

The Human Cost of a Move to the Cloud

Published By: Rackspace     Published Date: Feb 21, 2019
For some, having a Managed Service Provider (MSP) manage your workloads on cloud infrastructure requires strong justification internally and assistance around presenting an alternative view to a DIY approach. The physical costs are a bit easier to identify but what about the human costs - your 'hard to retain' IT talent that you want focused on evolving the business strategy rather than the heavy lifting a move to the cloud requires. To help you justify a MSP solution to your stakeholders and support your internal business case for the associated human cost of a move to the cloud, download our comparison tool that outlines: • Considerations - the motivations around a move to the cloud • Associated tasks/actions required to complete a move to the cloud - a comprehensive and direct comparative view of all tasks that IT are responsible for in a DIY v. MSP approach • Minimum Cost Savings - Re-platform and run costs compared as well as a comparison of the total IT department time required
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Rackspace

The Impact of Device Selection on the Success, Benefits and TCO of Your Mobility Solution

Published By: Zebra Technologies     Published Date: Jul 19, 2017
Whether you’re in retail, manufacturing, warehouse management, transportation or healthcare, a mobility solution is a great way to empower your employees to do more. But maximizing the value and success of your mobility solution hinges on one critical decision: choosing the right mobile devices. This white paper takes a look at how choosing the TC51/TC56 for a mobility solution can have a significant impact on the overall success of your initiative.
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device selection, staff collaboration, loyal shopper, delivery driver, mobility solution, device function, operating systems, os security services, consumer devices, security support, android security support, one touch access, scanning, right devices, data capture, durability, touch computer, mobile computers, powerful computing performance, mobile device management
    
Zebra Technologies

The Importance of Transforming Customer Care

Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS

The Key to Modernizing the Financial Services Data Center

Published By: VMware     Published Date: Dec 10, 2018
It’s no secret financial services organizations own and operate legacy solutions. Some of these core processes are front and center, meeting customer needs; others are in the middle, supporting account handling operations; and still many more are in the back-office, handling data and managing analytics. The challenge for financial leaders is to ensure these traditional systems don’t prevent the delivery of great digital experiences now and into the future. To find out more download this eBook today.
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VMware

The Key to Modernizing the Financial Services Data Center

Published By: VMware     Published Date: Apr 09, 2019
It’s no secret financial services organizations own and operate legacy solutions. Some of these core processes are front and center, meeting customer needs; others are in the middle, supporting account handling operations; and still many more are in the back-office, handling data and managing analytics. The challenge for financial leaders is to ensure these traditional systems don’t prevent the delivery of great digital experiences now and into the future.
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VMware

The Key to Smarter Enterprise Security

Published By: DigiCert     Published Date: Jun 19, 2018
Code signing is at a crossroads. In many enterprises, the traditional approach remains standard procedure: you purchase a code-signing certificate, download it, and deploy it locally for all your code-signing needs. When carefully managed, this approach can still be very effective in guarding against malware. But recent events have shown that many companies are finding it a challenge to manage their code signing certificate deployments—and failures in certificate management can have serious consequences. To discover how our Secure App Service solution can help you manage your codesigning efforts and provide enterprise-level support, all at a predictable cost, download this whitepaper today and find out more.
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DigiCert

The Multi-tiered Hybrid Data Center

Published By: HP Data Center     Published Date: Mar 25, 2009
To accommodate increasingly dense technology environments, increasingly critical business applications, and increasingly stringent service level demands, data centers are typically engineered to deliver the highest-affordable availability levels facility-wide. Within this monolithic design approach, the same levels of mechanical, electrical, and IT infrastructure are installed to support systems and applications regardless of their criticality or business risk if unplanned downtime occurs. Typically, high redundancy designs are deployed in order to provide for all eventualities. The result, in many instances, is to unnecessarily drive up both upfront construction or retro-fitting costs and ongoing operating expenses.
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hp data center, hybrid data center, dense technology environments, hybrid data center, critical business applications, it infrastructure, high redundancy designs, pods, right sizes, computer networks and subsystems, uninterruptible power supplies, ups, telecommunications equipment, data center dilemma, total cost of ownership, tco, always-on applications, redundant mep, multi-tiered (pod), monolithic tier
    
HP Data Center

The New IT

Published By: BMC Software     Published Date: Mar 17, 2014
Your people and business can do amazing things when technology runs at its best. The new ITSM experience helps organizations achieve greatness in today’s mobile, social and user-centric reality. Discover a better way for users to access service and support anywhere, anytime. Explore enhanced productivity for IT staff, and seamless integration across IT operation management systems. Download now.
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bmc, itsm solutions, changing business, cloud, cios, software, it organizations, saas, mobile, social, on demand solutions, networking, it management, data management, data center
    
BMC Software

The New IT

Published By: BMC Software     Published Date: May 19, 2014
Your people and business can do amazing things when technology runs at its best. The new ITSM experience helps organizations achieve greatness in today’s mobile, social and user-centric reality. Discover a better way for users to access service and support anywhere, anytime. Explore enhanced productivity for IT staff, and seamless integration across IT operation management systems. Download now.
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bmc, itsm solutions, changing business, cloud, cios, software, it organizations, saas, mobile, social, on demand solutions, networking, it management
    
BMC Software

The No BS Guide to Recurring Revenue Success

Published By: Aria Systems     Published Date: Jan 28, 2015
In the guide, you'll learn: Why recurring revenue is an unprecedented opportunity for your business and why this opportunity is available now How you’ll need to change your thinking to manage a recurring revenue business Why creating recurring revenue offerings may be as simple as repackaging existing products and services What business and system capabilities you will need to have in place to support your new business model How to go about selecting vendors to help you achieve your goals What elements are necessary for success in a recurring revenue implementation program How recurring revenue changes the way you look at data and measure success The steps you need to take to get started on your recurring revenue journey What the future holds for recurring revenue
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recurring revenue, repackaging existing products, system capabilities, business model, revenue implementation program, it management, enterprise applications
    
Aria Systems

The North Face delivers online customer care as advanced as its products

Published By: LogMeIn     Published Date: Feb 27, 2018
The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.
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north face, online, customer, products, engagement, professional
    
LogMeIn

The Return on Investment Provided by ASG's BSP

Published By: ASG Software Solutions     Published Date: Aug 10, 2008
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, business management, business process management, change management, analytical applications, configuration management, database development, web service management
    
ASG Software Solutions

The Road to Enterprise PaaS Whitepaper

Published By: Red Hat     Published Date: May 11, 2016
Platform-as-a-Service (PaaS) provides an abstraction that makes developers more productive by helping them focus on creating applications rather than dealing with infrastructures. This is important as information and its associated processing has become central to more businesses, even those in industries that haven’t been historically thought of as dependent on information technology. And that makes writing custom applications in support of an organization’s business objectives more important than ever.
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red hat, paas, platform, developer, enterprise applications, platforms
    
Red Hat

The ROI Case for Omnichannel Support

Published By: Zendesk Ltd     Published Date: Sep 11, 2018
As companies increasingly look to provide a better experience for customers, offering support across multiple channels is becoming more popular than ever. According to the Aberdeen Group, companies doubled the number of channels they use to interact with customers between 2012 and 2017. But there’s a difference between providing support on a few channels and delivering a truly integrated omnichannel solution. Using the Zendesk Benchmark, our crowd-sourced index of customer service interactions from 45,000 participating organizations across 140 countries, we examined why companies are going omnichannel and what sets the companies using Zendesk for omnichannel support apart from everyone else.
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Zendesk Ltd

The ServiceNow Service Automation Platform

Published By: ServiceNow     Published Date: Apr 19, 2013
Learn how savvy enterprises, like Tickets.com, Verisign and Omnicare, use ServiceNow as a platform to enable business users to rapidly create applications with IT’s full guidance and support. During this webinar, you will discover how ServiceNow is enabling organizations to increase their competitive agility, user satisfaction and productivity, all while enhancing IT's value to the business.
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automation, platform, applications, competitive agility, productivity, user experience, application integration, application performance management, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service, enterprise software
    
ServiceNow

The ServiceNow Service Automation Platform

Published By: ServiceNow     Published Date: Jul 12, 2013
"Learn how savvy enterprises, like Tickets.com, Verisign and Omnicare, use ServiceNow as a platform to enable business users to rapidly create applications with IT’s full guidance and support. During this webinar, you will discover how ServiceNow is enabling organizations to increase their competitive agility, user satisfaction and productivity, all while enhancing IT's value to the business."
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servicenow, automation platform, service automation platform, webinar, it management, platforms, data management, .net, business technology
    
ServiceNow

The Social Hunger: Why Your Audience Feasts on Social Integration

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
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