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20 CXM Experts on the Future of Customer Experience

Published By: Sprinklr     Published Date: Nov 22, 2016
CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. It’s the future of every business operating in a networked world. So where do you begin?
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr

6 Blueprints for Social Network Success

Published By: Spredfast, Inc.     Published Date: May 08, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding
    
Spredfast, Inc.

6 Blueprints for Social Network Success

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.

7 Tips for Getting Started with Location-Based Marketing

Published By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop

A Definitive Guide to Social Selling

Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite

A Definitive Guide to Social Selling

Published By: uberVU via HootSuite     Published Date: Apr 15, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite

Adobe Campaign guide to email marketing: The next frontier

Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails
    
Adobe

Architecting the Composable Enterprise

Published By: MuleSoft     Published Date: Jan 25, 2016
IT used to be so simple. Companies owned their own technology equipment and purchased enterprise licenses for many of the applications anybody in the organization might care to use. But then the cloud emerged, and mobile, and social media, and IoT; the world of IT has never been the same. Today's businesses are software-driven enterprises with technology capability distributed throughout the company, utilizing countless third-party cloud-based applications. This new organization requires an cultural shift in the IT organization. Read this whitepaper to learn: -How businesses can reorganize themselves into lightweight, agile, modular businesses able to respond to innovations in SaaS, mobile, and analytics -How to build a technological architecture that can accommodate new technology yet still extract value from on-premises systems -The advantages of an API-led connected architecture vs. old SOA approaches
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technology, enterprise applications, best practices, business optimization, technology architecture, service oriented architecture, content management system, project management
    
MuleSoft

Build Better Customer Connections: 5 Lessons from Gen Z

Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype

Build Your Marketing Ecosystem and Drive Agility

Published By: Oracle     Published Date: Apr 05, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
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Oracle

Case Study: London School of Economics

Published By: Cherwell Software     Published Date: Apr 24, 2019
Founded over a century ago for the betterment of society, The London School of Economics and Political Science (LSE) is one of the foremost social science universities in the world. The prestigious University has produced some of the leading lights in fi elds including law, economics, history and politics, with dozens of Nobel Prize winners and Members of Parliament among its alumni. Today, the LSE is home to more than 10,000 students and 3,300 staff, placing considerable demand on its IT service management team. However, as the university continued to expand in scope and complexity, its support team looked for new solutions to overcome the infl exible and outdated service management tools. Nicos Kyriacou, IMT Service Management Offi cer at LSE, explained: “We had the same tool for over a decade and it was so rigid that we were forced to adapt our working practices around it, rather than vice versa.
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Cherwell Software

Channeling Streaming Data for a Competitive Advantage

Published By: SAS     Published Date: Apr 25, 2017
Today, data is constantly flowing in and out of organizations from electrical and mechanical sensors, RFID tags, smart meters, scanners, mobile devices, vehicles, live social media, machines and other objects. Did you know that a modern plane with more than 10,000 sensors just in the wings is expected to generate more than 7 terabytes a day? And Bain predicts that by 2020 annual revenues could exceed $470 billion for the internet of things (IoT) vendors selling hardware, software and comprehensive solutions. Analysts believe that all of this data will drive a new type of industrial revolution – one that’s driven by highly accurate, real-time analysis, alerts and actions. Increasingly, machines will automate decisions and simply notify humans with instructions. Consider the promise of the IoT, where any object can be connected to the internet and continuously send and receive data. Gartner says that by 2020, 21 billion IoT devices will be in use worldwide.
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SAS

Connecting the Dots: A Cyber Detective Story

Published By: Cyveillance     Published Date: Apr 03, 2015
Cyber threat intelligence is unquestionably a hot buzzword in the security industry these days. It is being used to seek venture capital and fund startups. It is being pitched to the enterprise market by providers and consultants. However, in this paper, we argue that the majority of what is being billed as “threat intelligence” isn’t. It’s data. From lists of bad IPs or application vulnerabilities to malware signatures, social media data or indicators of compromise (“IOCs”), none of these things are “intelligence.” They’re data. In this white paper, we define the difference between intelligence and data, and then illustrate the theoretical discussion in a concise case study in the tangible terms of a real-world practitioner and an actual event.
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cyber threat, intelligence, centure capital, startup, enterprise, security, protection, data
    
Cyveillance

Customer Care in a Social World

Published By: Oracle     Published Date: Aug 08, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media, knowledge management, data management, business technology
    
Oracle

Customer Care in a Social World

Published By: Oracle     Published Date: Aug 15, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media, enterprise applications, business technology
    
Oracle

Evolving Social Media Best Practices

Published By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
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social media, social media best practices, content optimization, engagement, social media engagement, social, social brands, social metrics
    
Socialbakers

Expectations for a meaningful retail experience

Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes

Facebook by the Numbers 2015

Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising
    
AdRoll

Five Big Trends to Improve Your Workplace Wellness Programs in 2013

Published By: Virgin Pulse     Published Date: Jun 26, 2013
This paper illustrates five current regulatory, social and technological trends that are changing the world of workplace wellness programs — and how you can benefit from those trends.
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corporate wellness, heathcare, healthcare reform, benefits, healthcare laws, employee health programs
    
Virgin Pulse

Forrester's six steps to achieving "social maturity"

Published By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
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marketing, forrester, social media, digital marketing, emerging marketing, social maturity
    
Adobe

Four steps to a successful Facebook presence

Published By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet
    
Adobe Social

Four steps to a successful Facebook presence

Published By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet
    
Adobe

Get a real ROI from social in 5 steps

Published By: Bazaarvoice     Published Date: Jan 29, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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roi, social strategies, social roi, bazaarvoice
    
Bazaarvoice

Get a real ROI from social in 5 steps

Published By: Bazaarvoice     Published Date: Mar 12, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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roi, return on investment, social, social media, social roi
    
Bazaarvoice

Get a Real ROI from Social in 5 steps

Published By: Bazaarvoice     Published Date: Jan 17, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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social media, business insights, social media insights, social networks, consumer behavior
    
Bazaarvoice
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