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10 Things B2B Companies Should Be Doing on LinkedIn

Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide
    
Act-On

10 Things Marketers Should be Doing on Twitter

Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide
    
Act-On

11 Sales Enablement KPIs for Marketing Leaders

Published By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
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Seismic

2014 Holiday Strategy Guide: How to Win Big with Retargeting this Holiday Season

Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting
    
AdRoll

2016 Buyers Guide for Load Balancers

Published By: Avi Networks     Published Date: Mar 24, 2016
This buyer’s guide for load balancers is based on research, best practices, and conversations with network administrators and IT operations teams at over 110 Global 2000 enterprises. It presents guidelines for choosing application services that mirror the needs of modern data centers and public cloud initiatives. The guide is organized in sections, starting with a pre-assessment of your current application delivery capabilities. With data gathered from your pre-assessment, you can review the considerations involved in creating a software-defined application services strategy; identify opportunities to improve automation of application services and operations. Finally, use the software-defined application services checklist at the end of the guide to identify key priorities in your choice of application service solutions for your enterprise.
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avi networks, best practices, application services, modern data centers, public cloud initiatives, load balancer, load balancing, application delivery, application delivery controller, adc, software-defined networks, sdn, networking, it management
    
Avi Networks

4 Steps to Becoming an SEO Hero using Competitor Analysis

Published By: Conductor     Published Date: Apr 09, 2013
Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, competitor analysis, performance
    
Conductor

5 Easily Adoptable Trends in Performance Management

Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Today’s workforce has become more dynamic than ever. Is your performance management strategy caught up to the times? Traditional performance management strategies often alienate employees, inhibit growth, occur too infrequently, and produce a nightmare of paperwork. Check out these five simple talent management trends that can help you streamline your performance initiatives: • Reduce or eliminate documentation • Focus more on coaching and development • Move toward guidance vs. guidelines Download 5 Easily Adoptable Trends in Performance Management and learn how to enable managers to create an honest, open, and free-flowing approach to performance management. Get higher engagement and greater productivity from your employees by following these trends. "
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Cornerstone OnDemand

5 Questions to ask your CIO

Published By: Group M_IBM Q418     Published Date: Nov 13, 2018
Since data encryption is a core piece of any security strategy, start by talking with your CIO. This guide is designed to help you determine the right questions to ask your CIO to become better informed about your bank’s cybersecurity position.
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Group M_IBM Q418

5 Questions to ask your CIO

Published By: Group M_IBM Q119     Published Date: Jan 18, 2019
Since data encryption is a core piece of any security strategy, start by talking with your CIO. This guide is designed to help you determine the right questions to ask your CIO to become better informed about your bank’s cybersecurity position.
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Group M_IBM Q119

5 Things You Need to Know About Implementing a Multi-CDN Strategy

Published By: Limelight Networks     Published Date: Feb 21, 2018
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). In some cases, using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But how do you know if a multi-CDN strategy is right for your business? This free Guide will help!
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Limelight Networks

6 Tips for More Effective Hashtags

Published By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
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social media, marketing, hashtag, strategy, guide
    
Act-On

A 9-Step Strategy for Connected Communications

Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook

A methodology for evaluating the effectiveness of your multi-step distribution channel strategy

Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey

Agile Transformation Strategy

Published By: CollabNet     Published Date: Dec 20, 2011
Over the course of several years, working onsite with a large cross-section of industries and organizations. We have outlined a sound strategy and transformational "blueprint" to help guide your organization on its path to Agility.
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cloud, development, alm, agile, software development, collaboration, dev team, production, hosting, virtualization, cloud computing, infrastructure, design and facilities, power and cooling, green computing
    
CollabNet

AIX Cloud Migration Guide

Published By: Skytap     Published Date: Aug 23, 2017
The majority of Fortune 500 companies, along with many other enterprises, currently run business critical applications on AIX on IBM Power Systems. For these businesses, incorporating AIX workloads into an enterprise cloud strategy can present significant challenges, most notably the lack of support for these workloads from typical cloud infrastructure providers. Skytap Cloud is the only public cloud that offers support for AIX workloads alongside applications running on x86 architectures. This guide details the considerations involved and best practices for migrating your AIX workloads to Skytap Cloud.
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Skytap

Are You Ready For The New Google Shopping?

Published By: CPC Strategy     Published Date: Jun 26, 2012
CPC Strategy is excited to release a it's 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It's an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy's Ebook.
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google, marketing, cpc strategy, ecommerce, online shopping, digital
    
CPC Strategy

AWS Cross-region Disaster Recovery Plan

Published By: CloudEndure     Published Date: Mar 23, 2016
While a public cloud provides an easy and scalable way to manage and deploy your app or website, you also need to have a contingency plan for business continuity and disaster recovery. Often overlooked on Amazon Web Services (AWS), an extremely effective cloud disaster recovery (DR) strategy is to spread the application stack across regions versus availability zones. This eBook provides a guide for planning and implementing a robust cross-region cloud disaster recovery (CDR) plan for business continuity and critical application uptime on AWS-based applications.
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cloudendure, aws, cloud disaster recovery plan, disaster recovery, cloud, cloud computing
    
CloudEndure

Azure Strategy and Implementation Guide

Published By: Microsoft Azure     Published Date: Apr 11, 2018
While it’s clear what the potentials of cloud computing are for your organization, it may be unclear the adjustments your IT organization will need to make in transitioning to the cloud. This guide is designed to help your IT team more effectively implement and integrate cloud technologies. You’ll explore key cloud concepts as well as Azure-specific tips and tactics around: General architectures that incorporate security, identity, and cloud design principles. DevOps and how it fits with cloud technologies. Integrating, planning, and managing cloud resources. Microsoft Azure governance.
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Microsoft Azure

Azure Strategy and Implementation Guide for IT Organizations

Published By: Microsoft     Published Date: Jul 20, 2018
Each organization has a unique journey to the cloud based on its own starting point, its history, its culture, and its goals. This document is designed to meet you wherever you are on that journey and help you build or reinforce a solid foundation around cloud application development and operations, service management, and governance. At Microsoft, we have been on our own journey for the past decade, and over the past years we have learned important lessons by developing our own internal and customer-facing systems. At the same time, we've been fortunate to share the experiences of thousands of customers on their own journeys. This document is designed to share those experiences and distill them into proactive guidance. You do not need to follow these recommendations to the letter, but you ignore them at your peril. Our experience has shown that a careful approach to these topics will speed you along on your organization’s journey and avoid well understood pitfalls. For the past severa
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Microsoft

Best Practices: Six Strategies for HR Leaders Trying to Win a Seat at the Table

Published By: Success Factors     Published Date: Jul 27, 2012
HR leaders hear lots of talk about "getting a seat at the table" among the leadership functions of an organization. But what does "getting a seat" really mean? Simply put, CEOs are demanding a more strategic approach in managing today's workforce needs, as well as in planning for future needs. As an HR leader, how can you take ownership of the talent strategy in your organization? It's time for you to find out. Talent can move the needle in your organization. By exploring six best practices that all HR leaders should follow, this complimentary guide shows you how to earn the respect of fellow business leaders. Download it today.
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success factors, sap, best practices, talent problems, talent strategy, talent management, business leadership, hr leaders, workforce management, hr services, talent data, hr technology, talent metrics, hr integration, benefits management, business technology
    
Success Factors

Buyer's Guide for Extended Collaboration

Published By: Intralinks     Published Date: Oct 30, 2014
Are you struggling with finding an enterprise collaboration solution that’s both easy to use and secure enough for your organization to share information outside the firewall? With the infiltration of consumer devices and applications into the enterprise, it’s even more difficult to control access to confidential data while enabling employees to get work done. This 16-page Buyers Guide to Enterprise Collaboration addresses the three key drivers of the selection process: Risk management strategy Accelerating business productivity Improving IT efficiency Even if you are already in an RFP process, or just starting to figure out your requirements, this Buyers’ Guide provides insight into the factors you should be considering, keepi
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enterprise collaboration, firewall, risk management strategy, business productivity, it efficiency, security, enterprise applications
    
Intralinks

Cloud Hosting Buyer's Guide

Published By: Internap     Published Date: Nov 04, 2011
Whether you've already deployed a solution or are looking to move to the cloud, you'll find this buyer's guide essential to mapping a cloud strategy.
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internap, cloud, strategy, hosting, host, buyer, cloud, deploy, buyer's guide, key criteria, evaluating, vendors
    
Internap

Cloud-Based Authentication Buyer’s Guide – Helping you Navigate the Possibilities

Published By: Entrust Datacard     Published Date: Sep 14, 2018
With more and more dependency on mobile and cloud, digital enablement is key to business success. Now IT has an increased impact on how to drive strategy and implementation to reach business goals. But the reality of distributed applications and connected devices has introduced new security challenges. To secure information and provide users seamless access to data, you need to reevaluate your approach to authentication. You need a modern authentication solution that is agile and secure, enabling your digital transformation. This buyer's guide will help you determine whether a cloud-based multi-factor authentication solution is right for your organization and details the top features to look for in an authentication solution to securely enable your digital transformation. Download the Cloud-Based Authentication Buyer’s Guide — to learn more.
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authentication, knowledge-based authentication (kba), multifactor authentication, out-of-band authentication, two-factor authentication, identity as a service (idaas), enterprise mobility
    
Entrust Datacard

ContactBabel: The US Contact Center Decision-Makers' Guide: The Self-Services Chapter

Published By: Genesys     Published Date: Jun 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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artificial intelligence, customer experience, customer journey, self-servic e, personalization
    
Genesys

ContactBabel: The US Contact Center Decision-Makers' Guide: The Self-Services Chapter

Published By: Genesys     Published Date: Jul 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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Genesys
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