the digital experience

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Die drei Grazien des digitalen Erlebnisses

Published By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
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the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe

Digital Ad Environments Need Health Checks Too

Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath

Digital Businesses Demand Agile Integration

Published By: OpenText     Published Date: Jun 28, 2019
Integration Technologies Should Reduce The Burden of Data Integration and Management Digital transformation has multiplied the number of packaged applications and the interfaces that support them. It also requires a greater agility from businesses to follow growing customer demands for value, innovation, and new and improved digital interactions. This means that interfaces must constantly evolve to support the continuous integration and continuous delivery (CI/CD) of systems of engagement. These applications are under pressure from customer experience, employee experience, and the required operational excellence of automation systems.
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OpenText

Digital Channel Threat Report: Derisking Convenience

Published By: SAS     Published Date: Jan 17, 2018
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.
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SAS

Digital Clarity Group Successful Customer Experience Calls for Customer Insight

Published By: Sitecore     Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore

Digital Experience Changes Everything

Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe

Digital Experience Changes Everything

Published By: IBM     Published Date: Nov 15, 2016
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
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ibm, watson, commerce, watson content hub, digital experience, customer experience, enterprise applications, customer experience management
    
IBM

Digital Experience Changes Everything

Published By: IBM     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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marketing, ibm, digital experience, collaboration, customer experience
    
IBM

Digital Experience Changes Everything

Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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digital experience, ibm digital, digital experience software
    
Group M_IBM Q1'18

Digital HR Workplace - Simple Ways to Hire and Onboard Faster

Published By: DocuSign     Published Date: Apr 12, 2017
Attracting & retaining talent are two of the most important functions of an HR organization, but paper has a nasty habit of tying up HR resources and keeping HR professionals from getting the job done. Now imagine a paper-free workplace. It can happen with eSignature solutions. With eSignatures, organizations can sign, send, and approve documents anywhere, at any time and keep business moving forward. Join this webinar to learn how you can transform key, paper-heavy functions like hiring, onboarding, and benefits enrollment to fast and secure digital experiences.
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DocuSign

Digital Marketing Study

Published By: Adobe     Published Date: Nov 10, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe

Digital Marketing Study

Published By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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Adobe

Digital Marketing Survey

Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe

Digital Marketing Survey Report

Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe

Digital Marketing: Are You Ready to Go Agile? (Best Practices)

Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS

Digital Transformation 2.0 in Hospitality

Published By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
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hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi
    
Comcast Business

Digital Transformation 2.0 in Retail

Published By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
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retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
    
Comcast Business

Digital transformation in sales: evolving the art of customer engagement eBook

Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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Microsoft

Digital Transformation In The Age Of The Customer

Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
The past five years have marked the beginning of the “Age of the Customer,” in which technology and economic forces have put customers in control of their interactions with businesses. These businesses, hoping to understand and serve customers in a global and digital economy, are almost universally undergoing digital transformation, which involves realigning and investing in new technology and business models with a specific focus on the customer experience.
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online customer experience, cross channel, call center agent, improving mobile, store/branch, phone service, social computing
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017

Digital Transformation: Ushers in a New Era of Communications

Published By: Vonage Business     Published Date: Jan 19, 2018
In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations. Cloud-based unified communications, integrated business applications, and CPaaS is the winning combination to enable contextual communications across the customer value chain. Download the whitepaper.
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digital, transformation, communications, value chain, customer, applications, vonage
    
Vonage Business

Digital Transformation: Who's Minding the Data Store?

Published By: Commvault ABM Oct     Published Date: Jul 17, 2019
Enterprises are cobbling together all the pieces that make up a digital business - improved analytics, scalable architecture, automation, and more engaging customer experiences, just to name a few. At the same time, they're facing the ever-present threats of cyber attacks and data breaches.
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Commvault ABM Oct

DigitalOcean continues its rise as an ‘alternative’ cloud for developers and SMBs

Published By: DigitalOcean, LLC     Published Date: Nov 04, 2019
Over the last several years, DigitalOcean has built out its feature set in a way that has taken it from a provider of cheap and simple virtual machines (VMs) to a legitimate public cloud alternative, most recently adding support for Redis and MySQL to its managed database services. As its services evolve, it continues to experience healthy growth and maintain popularity among the independent developer audience. Over the past two years, DigitalOcean has accelerated the velocity of its feature development, looking to better meet the needs of a business audience. By emphasizing a simplified feature set, pricing structure and user experience, even as it expands its competitive footprint in the shadow of public cloud vendors such as Amazon Web Service (AWS), Microsoft Azure and Google Cloud Platform (GCP), Digital Ocean continues to help define what it means to be an alternative public cloud in a market dominated and largely defined by hyperscalers.
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DigitalOcean, LLC

Discover the Possibilities of AI in Your Contact Center: Practical Investments for Proven Returns

Published By: NICE inContact     Published Date: Sep 18, 2019
Artificial Intelligence (AI) is arguably the greatest untapped resource to transform customer and business outcomes. The impact of this technology on customer experience, employee efficiency and profits is truly transformational—especially for contact centers. Companies must adapt in today’s era of constant digital disruption, but that doesn’t necessarily mean exhaustive technology shifts. Small, practical investments in AI present little risk and offer significant returns. Learn about the ROI of CX transformation in AI for CX: Practical Investments, Proven Return. More than a trend, AI is a customer experience transformation that you can’t afford to ignore. Discover the practical investments in AI that your contact center must consider today — and the truly significant returns on the horizon
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NICE inContact

Discover what separates the world’s best digital experiences from the rest

Published By: Akamai Technologies     Published Date: Aug 24, 2018
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Akamai Technologies

DocuSign for Sales and Sales Operations

Published By: DocuSign     Published Date: Mar 23, 2016
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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DocuSign
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