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Online-to-Offline Marketing: Tracking and Measuring Store Visits For Multi-Location Businesses

Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits
    
Location3

Optimize on-demand delivery routes with real-time, predictive and historical data

Published By: HERE Technologies     Published Date: Mar 06, 2019
On-demand companies rely on fast, accurate and robust mapping and location technologies to provide their users with a superior experience. Find out how real-time, predictive and historical traffic data can be applied to traffic-enabled routing algorithms to influence route calculations and automatically plot multiple routes with waypoints sequencing. Discover how HERE can help you communicate updated ETAs and provide an optimized experience to your drivers and customers.
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location data, transport & logistics, location services
    
HERE Technologies

Optimize on-demand delivery routes with real-time, predictive and historical data

Published By: Here Technologies     Published Date: Apr 01, 2019
On-demand companies rely on fast, accurate and robust mapping and location technologies to provide their users with a superior experience. Find out how real-time, predictive and historical traffic data can be applied to traffic-enabled routing algorithms to influence route calculations and automatically plot multiple routes with waypoints sequencing. Discover how HERE can help you communicate updated ETAs and provide an optimized experience to your drivers and customers.
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location data, transport & logistics, location services
    
Here Technologies

Optimize Your Network on a Limited Budget

Published By: Ecessa Corporation     Published Date: Mar 11, 2009
For the IT personnel responsible for deploying, maintaining and supporting these networked applications, there is an increasing requirement to get the highest performance out of network equipment, while simplifying the complexity that causes excess overhead and unnecessary costs. However, there is hope. Download this white paper to learn how to achieve efficiencies and competitive advantages through affordable, yet feature-rich WAN optimization technologies.
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adsl load balancing, vpn load balancing and redundancy, bandwidth aggregation, qos, bandwidth control, bandwidth management, multi-homing, bgp multihoming
    
Ecessa Corporation

Optimized and Uninterrupted Network Traffic

Published By: McAfee     Published Date: Oct 28, 2013
Eliminate high costs associated with MPLS and BGP with a new approach. This short video will show how secure and resilient connectivity between global sites is possible while increasing network bandwidth and quality of service.
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stonesoft, network security software, network security solutions, network security appliance, network security systems, virtual network, virtual security, virtualization security
    
McAfee

Optimizing Enterprise WLAN Performance

Published By: PC Mall     Published Date: Oct 12, 2011
HP Mobility Traffic Manager enables flexible WLAN traffic distribution models to address diverse applications and business requirements.
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wlan, technology, enterprise, mobility traffic manager, pc mall, business analytics, business intelligence, application integration
    
PC Mall

Optimizing Network Monitoring in High Frequency Trading Environment

Published By: VSS Monitoring     Published Date: Jul 09, 2014
Learn how to optimize network monitoring in high-frequency trading (HFT) When a millisecond can cost a $1 million-plus, there's no tolerance for packet loss or latency. Download this white paper to learn how: The bursty data traffic of HFT can overwhelm networks & their legacy monitoring systems.
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vss monitoring, network monitoring, security, threats, cyber terrorists, security protocols, high frequency trading, it management
    
VSS Monitoring

Optimizing Tools for 40G and 100G

Published By: VSS Monitoring     Published Date: Jun 17, 2014
Read this Solution Guide to learn how to optimize monitoring & security for 40G & 100G networks While network owners are migrating to 40G & 100G infrastructures, most tools available today cannot ingest high-speed traffic. They lack both the physical interfaces and processing power to do so.
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vss monitoring, bandwidth, network, infrastructure, 40g, 100g, interface, networking
    
VSS Monitoring

Oracle Retail Showcase - Stage Stores

Published By: Oracle     Published Date: Jan 28, 2015
After doubling its e-commerce traffic in 2012, the following year Stage Stores launched an aggressive six-month upgrade to bring an enterprise-class commerce platform on-line in time for the holiday season. Hear direct from Stage Stores CIO, on why the retailer selected Oracle Retail to ensure they met their expedited timeframe for deployment.
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Oracle

OTT 3.0: How to Build a Better Mousetrap

Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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Limelight Networks

OTT 3.0: How to Build a Better Mousetrap

Published By: Limelight Networks     Published Date: Feb 22, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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Limelight Networks

OTT 3.0: How to Build a Better Mousetrap

Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery
    
Limelight Networks

Overcoming ISP Network Challenges

Published By: Ecessa Corporation     Published Date: Mar 11, 2009
By redirecting traffic away from ISP outages and WAN link bottlenecks, Ecessa, with its PowerLink and ShieldLink family of affordable WAN Optimization Controllers help avoid critical WAN infrastructure problems. Ecessa optimizes WAN infrastructure as defined by 24/7 availability, high-performance, flexible scalability, and secure operations - while streamlining IT costs. PowerLink and ShieldLink simplify the management of network links, and optimize user access to datacenters and remote sites.
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adsl load balancing, vpn load balancing and redundancy, bandwidth aggregation, qos, bandwidth control, bandwidth management, multi-homing, bgp multihoming
    
Ecessa Corporation

Overcoming the Challenges of WAN Application Delivery

Published By: Ecessa Corporation     Published Date: Mar 11, 2009
To achieve greater productivity, employees at headquarters, telecommuters, business partners and customers must all have unhindered access to critical applications. Any delay in delivering these applications can cause user productivity to suffer and adversely affect business profitability. WAN link controllers are an affordable solution for ensuring the optimum performance, reliable delivery and protection of applications. They optimize network bandwidth and ensure the delivery of critical applications. Download this white paper to learn how to achieve efficiencies and competitive advantages through the adoption of affordable, yet feature-rich WAN link controllers.
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adsl load balancing, vpn load balancing and redundancy, bandwidth aggregation, qos, bandwidth control, bandwidth management, multi-homing, bgp multihoming
    
Ecessa Corporation

Paid Search: Follow the Money

Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
    
Oneupweb

Partnering with Certainty Series: Customer Demands at the Edge - Should I Stay or Should I Go?

Published By: Schneider Electric     Published Date: Jan 26, 2018
The 4th and final event in our Partnering with Certainty Webinar Series, "Customer Demands at the Edge." Customers have lots of decisions to make as they feel their way through the changing IT landscape. Which infrastructure and applications should stay on their own premises (if any) and what can they safely move to the cloud? Fill out your information and click "Register" to watch the fourth and final event in our Partnering with Certainty Webinar Series, “Customer Demands at the Edge: Should I Stay or Should I Go?” This webinar originally aired on December 7th, 2017. This final webinar in our webinar series is focused on ways partners can help customers answer the types of questions above and, in the process, become trusted advisors. We’ll go over how to use tools including the EcoStruxure IT suite to analyze customer traffic and help them decide the best home for each application, whether on-premises or in the cloud. (Hopefully we’ll figure out a way to work in the classic Clash tune as well!)
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Schneider Electric

Passive Optical LAN Explained

Published By: Nokia     Published Date: Aug 04, 2016
This paper outlines the key elements of an enterprise POL and explains why it is the best enterprise network option for tomorrow’s digital enterprise.
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passive optical lan, enterprise networks, digital enterprise, traffic volume, enterprise lan
    
Nokia

PCI DSS Compliance with Stingray Traffic

Published By: Riverbed     Published Date: Nov 08, 2012
Payment Card Industry Data Security Standard is a set of best practices and security measures that any organization must follow if they accept and handle cardholder data online. Read on to learn about securing your applications for security standard.
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riverbed, stingray, pci dss compliance, stingray traffic, security, enterprise applications, business technology
    
Riverbed

Performance Bicycle attracting high value traffic

Published By: IBM     Published Date: Apr 15, 2015
Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.
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e-commerce, content management, conversion, quality of service, sales & marketing software, sales automation, content integration, customer experience management
    
IBM

Performance report for MS Communications Server Consolidated Configuration on HP BladeSystem

Published By: F5 Networks Inc     Published Date: Jan 22, 2009
The focus of this report is performance testing of the core services of an OCS Enterprise Edition Consolidated Configuration and as deployed on an HP BladeSystem and HP StorageWorks solution. One requirement for any solution deploying more than one server in a pool is a hardware load balancer. In this solution a F5 BIG-IP Local Traffic Manager is used.
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hp bladesystem, hp storageworks, server deployment, microsoft office communications server, platforms, storage, blade servers
    
F5 Networks Inc

Plateau SEO optimization case study

Published By: ResultFirst     Published Date: Jun 09, 2010
ResultFirst launched an aggressive on-page optimization campaign to meet Plateau's SEO needs in a scenario where even normal link exchange activities could not be implemented to bring qualified traffic to the website.
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resultfirst, plateau, seo, tangence
    
ResultFirst

Predictive Content Delivery for Mobile Video

Published By: Akamai     Published Date: Mar 08, 2017
Akamai’s Predictive Content Delivery (PCD) technology was developed to help satisfy the growing demand of mobile video. It is designed to optimize the delivery of data-heavy video traffic terminating on mobile devices and provide mobile customers with a video service that exceeds their expectations in the form of high-quality, always-available video with instant startup. Read on to find out more.
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content, predictive content delivery, pcd, video, traffic, mobile video
    
Akamai

PREDICTIVE VIDEO DELIVERY

Published By: Akamai     Published Date: Mar 08, 2017
Video leads mobile data traffic. Read this infographic to find out more facts about video and mobile data traffic.
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video, mobile data traffic, mobile data, mobile video, infographic
    
Akamai

Proactive Security at Mail Gateway: MailScan 5 for SMTP Servers

Published By: Microworld     Published Date: Dec 12, 2007
At the Mail Gateway, MailScan for SMTP Servers scans and cleans mails that flow between all local users and mails between the Internet and Mail Server. It protects organizations against Viruses, Worms, Trojans, Backdoors and many other malware, blocks Spam and Phishing mails, while providing total Content Security for email traffic.
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mailscan, mail scan, email security, filtering, filter, email filter, blocking, internet security
    
Microworld

Promiscuous Monitoring in Ethernet and Wi-Fi Networks

Published By: TamoSoft     Published Date: Sep 28, 2007
This white paper examines the problems related to the deployment and usage of software-based network monitoring solutions, methods of achieving network traffic visibility in various network configurations that include hubs, switches, routers, etc.
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monitoring, lan, wan, best practices, networking, wlan, wireless security, tamosoft
    
TamoSoft
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