trust

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Are you positive audiences are making favorable associations with your brand?

Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath

Assuring Digital Trust

Published By: Infosys     Published Date: Sep 05, 2019
In today's hyperconnected and digitized world, cybersecurity has become an important strategic imperative owing to the sophistication of cybercrime. Digital businesses require complex and distributed interactions among people, applications and data - on premise, off-premise, on mobile devices and in the cloud. The result is an increase in the attack surfaces that are hard to protect and defend. As the perimeter continues to diminish, visibility into the environment gets tougher. Operational Technology (OT) and the Internet of Things (IoT) massively expand the scope of security strategy and operations. When a massively distributed fleet of autonomous devices that can make decisions is combined, directly affecting the physical state of people and things, there is a considerable risk to manage. This issue is not limited to the chief information security officer (CISO) but needs the involvement and sponsorship of the leadership and the board.
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Infosys

Austin Canoe & Kayak Introduces Promotional Emails and Increases Revenue

Published By: Bronto     Published Date: Jan 04, 2012
This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.
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bronto, marketing, ack, austin canoe & kayak, customer enagagement, email marketing, revenue
    
Bronto

B2B Content Marketing Spark Series

Published By: Oracle OMC     Published Date: Aug 30, 2018
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips.
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Oracle OMC

B2B Retailer ID's McAfee SECURE Service as Path to Higher Sales

Published By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how ID Card Group increased sales and conversions with McAfee SECURE ™ service. Download today!
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b2b, retailer id, mcafee, secure, service, roi, conversions, trustmark, website security, seo, certification, sales
    
McAfee, Inc.

Bad Data Need Not Apply: Designing the Modern Data Warehouse Environment

Published By: IBM     Published Date: Sep 15, 2014
Download this ebook to learn the requirements for delivering trusted information to a modern data warehouse and the guiding principles for trusted information in next generation data warehouse environments.
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ibm, data warehouse, data warehousing, hadoop, trusted data, data, data deduplication, data center design and management
    
IBM

Bad Reviews: Why people write them, and what they expect

Published By: Trustpilot     Published Date: Oct 26, 2018
If you’ve ever ordered your morning coffee and felt uninspired by the request to participate in an online survey or leave a social review regarding your experience, you probably didn’t have a particularly noteworthy experience. If you’re willing to take time out of your day to leave online feedback, it’s usually because you want to warn people about a bad encounter, or to help them make a better buying decision. Think the online review phenomena might sometimes have ulterior motives? Read on to see what we uncovered.
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Trustpilot

Bad Reviews: Why people write them, and what they expect #2

Published By: Trustpilot     Published Date: Oct 25, 2018
Online reviews have the power to make or break your business’ image and credibility. To better understand what drives people to leave reviews, whether positive or negative, we surveyed over 1,000 consumers globally and put together a report with the findings. Download the report to learn: • What motivates people to leave negative reviews • What experiences most inspire positive reviews • The long-term impact on your business of satisfying an unhappy customer Get your free copy now!
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Trustpilot

Bad Reviews: Why people write them, and what they expect #2

Published By: Trustpilot     Published Date: Oct 25, 2018
Online reviews have the power to make or break your business’ image and credibility. To better understand what drives people to leave reviews, whether positive or negative, we surveyed over 1,000 consumers globally and put together a report with the findings. Download the report to learn: • What motivates people to leave negative reviews • What experiences most inspire positive reviews • The long-term impact on your business of satisfying an unhappy customer Get your free copy now!
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Trustpilot

Beginner's Guide to SSL Certificates: Making the Best Choice When Considering Your Security Options

Published By: Symantec     Published Date: Apr 09, 2012
In the fast-paced world of technology, it is not always easy to stay abreast of the latest advancements. For this reason it is wise to partner with a reputable Internet security company. Find out more about SSL - in this complimentary white paper!
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ssl, ssl certificates, internet infrastructure services, trust services, extended validation, two-factor authentication, identity protection, ddos mitigation, public key infrastructure (pki), domain name services, malware scan, com net tv registry, seal, verisign, security, infrastructure
    
Symantec

Beginner's Guide to Thawte SSL/TLS

Published By: Thawte     Published Date: Jan 19, 2016
The Beginner’s Guide to Thawte SSL/TLS will rapidly demystify how SSL/TLS technology creates this trust, and explains why all SSL/TLS certificates and the Certificate Authorities issuing them are not created equal.
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Thawte

Belfast Health and Social Care Trust Case Study

Published By: Polycom     Published Date: Mar 13, 2015
The Belfast Health and Social Care Trust deliver integrated health and social care to over 340,000 citizens in Belfast, part of the Borough of Castlereagh and also the wider region of Northern Ireland. Operating over a network of six organizations: the Trust headquarters, Belfast City Hospital, The Royal Hospitals, Mater Hospital, Forster Green Hospital and Musgrave Hospital and over 100 physical locations with an annual budget of approximately £1bn (spending about £3m each day) and a staff of over 20,000 makes it one of the largest Trusts in the United Kingdom.
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health problems, social care, readmission, hospital, video solutions, telehealth, improving costs, aging population, economic status, data management, research
    
Polycom

Best Practices and Applications of TLS/SSL

Published By: Symantec     Published Date: Jan 04, 2012
Read the white paper to learn how TLS works, best practices for its use and the various applications in which it can secure business computing.
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ssl, ssl certificates, internet infrastructure services, trust services, extended validation, two-factor authentication, identity protection, ddos mitigation, public key infrastructure (pki), domain name services, malware scan, com net tv registry, seal, verisign, access control, application security, authentication, ddos, disaster recovery, hacker detection
    
Symantec

Best Practices for Deploying LAN Security and NAC

Published By: Nevis Networks     Published Date: Sep 04, 2007
Companies are yearning for a solution to guard their network from security risks such as external or untrusted users, and unmanaged endpoints on their internal LAN. NAC technology works well, but a strategic solution is required to fully address the problem of the dissolving network perimeter.
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lan, local area networking, nac, access control, network security, infrastructure, lan security, nevis, nevis networks, precision prospects
    
Nevis Networks

Best Practices for Ensuring Security and Trust in the Cloud

Published By: Salesforce     Published Date: Dec 29, 2015
Join specialists from Salesforce and PwC to learn how you can improve security and compliance in the cloud by leveraging the core trust services of Salesforce — and the additional controls from the new Salesforce Shield suite of products.
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salesforce, cloud, security, webinar, best practices, knowledge management, enterprise applications, data management, human resource technology, business technology
    
Salesforce

Best Practices for Ensuring Security and Trust in the Cloud

Published By: Salesforce     Published Date: Jan 15, 2016
Join specialists from Salesforce and PwC to learn how you can improve security and compliance in the cloud by leveraging the core trust services of Salesforce — and the additional controls from the new Salesforce Shield suite of products.
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salesforce, cloud, security, webinar, best practices, knowledge management, enterprise applications, human resource technology, business technology
    
Salesforce

Best practices for establishing trusted authentication

Published By: Group M_IBM Q1'18     Published Date: Jan 16, 2018
A white paper details how to apply authentication methods that strengthen security while delivering an excellent user experience.
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trusted authentication, authentication methods, security, ibm
    
Group M_IBM Q1'18

Best Practices for Modernizing Enterprise Decision Making

Published By: SAS     Published Date: Aug 03, 2016
Imagine that you are in a meeting with several department heads discussing issues around enrollment. As people begin to share their thoughts, you quickly realize that each person in the room is working from conflicting information – and everyone thinks their information is correct. The group spends most of the meeting arguing over whose data and reports are correct rather than understanding the problem and making decisions. Sound familiar? When organizations have their data fragmented across many systems and departments, these situations are all too common. Without a single, trusted source of truth and easyto- use tools to interpret and understand the data, conversations are limited by everyone’s departmental perspectives and resources.
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best practices, enterprise, competitive advantage, technology, data, business analytics, business management, business technology
    
SAS

Best Practices: Next Best Action in Customer Relationship Management

Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Better Data, Better Software: A Guide to Improving Software Quality with Data and Analytics

Published By: Tricentis     Published Date: Jan 08, 2018
Data. It seems to be everywhere today and yet we can never get enough of it. But as it turns out, a lack of data isn’t our problem -- our problem is the difficulty piecing together, understanding and finding the story in all the data that’s in front of us. In software testing in particular, the need for consolidated, meaningful test metrics has never been higher. As both the pace of development and the cost of delivering poor quality software increase, we need these metrics to help us test smarter, better and faster. Fortunately, business intelligence now exists to make this goal a reality. The analytics these tools provide can help drive efficient and effective testing by providing teams with insight on everything from testing quality and coverage to velocity and more. And this knowledge can position the QA team as trusted experts to advise the entire software development team on steps that can ensure a better quality end result.
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Tricentis

Beyond Borders: Identifying Global Sales in a Shrinking Ecommerce World

Published By: Bronto     Published Date: Jan 20, 2017
Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found: - Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%). - Women and shoppers over 55 years old are more likely to choose merchants in their home country. - The two top reasons for buying from another country are unique merchandise at a better price. - Barriers include concern about shipping costs, distrust of online payments and security worries. - Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.
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bronto, e-commerce, global sales, customer lifecycle
    
Bronto

Beyond Passwords & Outdated Physical Access Systems

Published By: Entrust Datacard     Published Date: Oct 31, 2013
Smart credentials are the best bet for strong physical and logical access security.
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entrust, security, smart credentials, multifunction access, password authentication, software development
    
Entrust Datacard

Beyond Passwords & Outdated Physical Access Systems

Published By: Entrust Datacard     Published Date: Jan 24, 2014
Smart credentials are the best bet for strong physical and logical access security
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entrust, security, cloud access, digital security, security software
    
Entrust Datacard

Beyond Passwords & Outdated Physical Access Systems

Published By: Entrust Datacard     Published Date: May 15, 2014
Smart credentials are the best bet for strong physical and logical access security
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entrust, security, passwords, memory cards, smart credentials, authentication, it management
    
Entrust Datacard
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