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The Account-Based Marketing: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud

12 Sales Enablement KPIs for Enterprise Sales Leaders

Published By: Seismic     Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
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Seismic

20 Mobile Tips for Holiday Marketing Success

Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
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marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce, mobile computing, mobile data systems, customer interaction service, customer relationship management, customer service
    
IBM Marketing Cloud

2016 Improve Customer Experience Forrester Webinar

Published By: IBM     Published Date: Aug 01, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer experience, analytics, customer engagement, customer insight, knowledge management, enterprise applications, business technology
    
IBM

3 Steps To Budget A PST Elimination Project

Published By: C2C Systems     Published Date: Apr 24, 2013
IT departments often struggle to create a realistic budget for a PST elimination project – and then must justify the project among many others that may be considered higher priority by other stakeholders. This white paper is designed to give you a few logical steps to follow to create a compelling budget, to demonstrate a manageable project and ultimately, to prioritize the project.
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pst, budget, elimination, logical, project, prioritize
    
C2C Systems

4 Fundamentals to Maximize Site Performance

Published By: Incapsula     Published Date: Nov 06, 2017
Does your website load in two seconds or less? If not, you could be disappointing nearly half of your customers. According to Kissmetrics, 47 percent of e-commerce users expect websites to load in less than two seconds – and nearly a quarter of them will abandon your website entirely if it takes longer than four seconds. Additionally, 50 percent of customers shop on their mobile phones. In other words, your website needs to load fast and be optimized or your customers will leave. The reality is that an e-commerce company can increase revenue by up to 7 percent just by making the load time one second faster. So, how can your company improve its site performance and make it faster? The best practices outlined in this whitepaper can reduce your site’s loading time, improve your user experience, and ultimately increase your company’s revenue.
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Incapsula

451 Research: Public Cloud Payments Imperative

Published By: Stripe     Published Date: Aug 06, 2019
Payments is an increasingly strategic area of focus for enterprises, impacting market expansion, customer experience, business model evolution and, ultimately, revenue growth. As the role of payments in business strategy continues to expand, enterprises need secure, reliable and scalable infrastructure to underpin their transaction acceptance and processing capabilities. Stripe commissioned 451 Research to understand how large enterprise-scale merchants are thinking through their online payments infrastructure requirements. 451 Research surveyed 800 merchants across 8 countries, including a mix of business decision-makers from payments to finance to IT. KEY FINDINGS • 87% of mid- and large-sized businesses surveyed use the cloud as their dominant payments environment. • Nearly two-thirds of respondents using the public cloud for payments have seen improvements in security, innovation and uptime, while nearly three in five cited improved scalability. • Respondents using public-cloud-
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payment security, platform as a service (paas), foreign currency transactions, fraud protection, payment solutions
    
Stripe

5 ways that automation will change the manufacturing workforce

Published By: ASME     Published Date: Oct 03, 2019
Automation will inevitably have a continued impact on the workforce. It will eliminate some jobs, modify others, and create new ones. To keep our position as the industrialized world leader, we need a skilled U.S. workforce that’s ready to fill manufacturing jobs of the future. Learn about the five ways automation will ultimately change the manufacturing workforce.
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ASME

5 Ways the Cloud Can Drive Economic Development

Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Technology empowers governments to improve how and when they reach citizens. It improves the quality and accessibility of public services, ultimately creating a more productive environment where citizens can thrive. Leveraging the cloud is one way governments can accelerate this shift, with benefits occurring first inside the institution.
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Amazon Web Services EMEA

5 Ways the Cloud Can Drive Economic Development

Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
Government agencies often look to promote new technology for cost-savings and efficiency, but it does not stop there. The second and third-tier effects of technology can be long lasting for citizens, businesses, and economies. When public institutions adopt the cloud, they experience an internal transformation. Inside an organization, cloud usage drives greater accessibility of data and information sharing, increases worker productivity, and improves resource allocation. The external benefit of the cloud is recognized through a government’s ability to put reclaimed time and resources toward serving citizens. This includes provisioning public services, such as occupational-skills training, quicker and more effective service delivery, a pathway to a more productive workforce, and ultimately, a boost to local development. This whitepaper examines the enterprise-level benefits of the cloud, as well as the residual impact on economic development. The U.S. Economic Development Administration
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Amazon Web Services APAC

5 Ways to Ensure your Social Brand Gets Noticed

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience
    
Spredfast, Inc.

5 Ways to Ensure your Social Brand Gets Noticed

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience
    
Spredfast, Inc.

5 Ways to Get Sales & Marketing Aligned

Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView

7 Ways Location Data Boosts 3PL Productivity

Published By: HERE Technologies     Published Date: Mar 28, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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location data, mapping, here technologies
    
HERE Technologies

7 Ways Location Data Boosts 3PL Productivity

Published By: Here Technologies     Published Date: Mar 29, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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here technologies, transport and logistics
    
Here Technologies

8 Steps To Optimized eCommerce Conversion

Published By: Magento     Published Date: Feb 13, 2018
Get this white paper from Magento's Premier Technology Partner Celebros and increase your eCommerce conversions. It's estimated that up to 30 percent of customers will go strictly to the search box to find what they're looking for when they land on an eCommerce site. It's staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they're looking for, no more, no less. What this ultimately means is that your search box needs to be the most useful component of your e-commerce site—it needs to be perfect at what it does. Learn how to make site search central to and optimized for your business. Note that by downloading the white paper, you consent to receive future emails—with whitepapers, cause studies, infographics, and—more from Celebros. You may opt-out at any time.
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Magento

A Best Practices Webinar for Insurance Firms

Published By: Adaptive Planning     Published Date: Dec 05, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A. You will hear case studies describing how leading insurance companies worldwide have been able to move beyond Excel and save time, enhance companywide collaboration, and improve business decisions - ultimately resulting in higher revenues and profits. And you'll also see a demo of how Adaptive Planning's award-winning software creates value for insurance companies.
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finance, business, budget, insurance firms, fp&a, adaptive planning, revenue, profit, expenses
    
Adaptive Planning

A Buyer's Guide to Finding the Right Solution

Published By: Groove     Published Date: May 16, 2018
From equipping them with accurate data to efficiency-driving tools to impactful training, you want to find the best systems to help your reps soar. As the market floods with technology (and a lot of lofty claims), it may be tough to know what you actually need and where to start your research process to help — not hinder — your team. You’ve probably heard a lot of buzz about sales engagement platforms, and there are quite a few to choose from. But what is it? What does it do? In sales, time is money. If you find that your team’s time is tied up in manual or administrative tasks, consider looking into a sales engagement platform. The right sales engagement platform will power outreach quality and quantity, ultimately helping your team crush their goals and boost the bottom line. In this guide, we’ll help you think through what features you should look for and what questions to ask as you begin to compare your options.
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Groove

A Data Center Fabric Is Critical to a Next-Generation Data Center

Published By: Cisco     Published Date: Jan 05, 2015
The data center has gone through many major evolutionary changes over the past several decades, and each change has been defined by major shifts in architectures. The industry moved from the mainframe era to client/server computing and then to Internet computing. In 2011, another major shift began: the shift to a virtual data center. This has been the primary driver in enabling customers to transition to the cloud and ultimately IT as a service. The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
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data center, consolidation, server virtualization, new applications, it management, data management
    
Cisco

A Guide to Creating a Dining Experience That Makes Your Restaurant a Destination Worth Revisiting

Published By: Epson     Published Date: Jun 12, 2018
Competition is growing fierce for restaurants — and not all of it comes from other local dining establishments. With grocery stores and meal kit services offering additional convenient and affordable dining options for customers to choose from, and with many restaurants turning to faster and smarter automation methods to power their operations, now is the time for your restaurant to step up its game. Ultimately, what your restaurant needs to do is offer a complete experience for your guests. The only way to effectively do this is to understand the whole diner journey and how the decisions you make along the way affect it.
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Epson

A Lead's Journey to Find the Right Home - Routing and Converting

Published By: LeanData     Published Date: Oct 30, 2015
Consider the humble lead. It’s the lifeblood of any business. A lead represents possibility. Opportunity. And ultimately, revenue. It’s why, of course, companies spend so much time and effort generating them. Then they celebrate when leads come flooding into their systems.
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LeanData

A Marketing Operations Maturity Model

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
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aprimo, marketing operations, marketing tools, marketing model, customer relationship management, web development, document management, information management, project management
    
Aprimo, Inc.

A Practical Guide to Turn Your Online Reviews Into in-store Sales

Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall

Accelerating the Delivery of Microsoft Office 365

Published By: Riverbed     Published Date: Aug 22, 2014
The world’s largest organizations are adopting cloudbased infrastructure and services at a dizzying pace. Software as a service (SaaS) offerings such as Salesforce.com and Microsoft Office 365 are among the more popular cloud-based services. When moving services to the cloud, data centers are no longer local, so the end user experience can suffer. A poor or congested Internet connection between the user and the cloud service will mean sluggish application delivery that puts a damper on user productivity and ultimately threatens application usage.
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acceleration, delivery, cloudbased infrastructure, productivity, microsoft exchange, windows, collaboration, cloud computing, business technology, infrastructure
    
Riverbed

Achieving Success with a Flexible Workplace

Published By: IBM     Published Date: Jul 13, 2012
The new, more accessible workplace needs to be, in a word, manageable. This IBM white paper examines how today's workplace can ultimately help create greater enterprise value and offers best practice for how to best harness a flexible workplace to improve the effectiveness and efficiency of enterprises and institutions.
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ibm, technology, workplace, budget, security, productivity, white paper, business continuity, application integration, best practices, business analytics, business technology
    
IBM
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