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5 Digital Mistakes Retailers Continue to Make

Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel

ADI Holiday Predictions

Published By: Adobe     Published Date: Nov 09, 2017
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry. View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn: Total forecasted online holiday revenue, broken down by day and device Top gifts on consumers’ wish lists this holiday season Best days for buying based on discounts and out-of-stock risks
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Adobe

Akamai Solutions for Gaming

Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies

Case Study: How Weebly utilized a hybrid DDoS Protection approach

Published By: F5 Networks Inc     Published Date: Feb 18, 2015
As a website building service for consumers, Weebly is often the target of DDoS attacks. Previously they mitigated attacks through an internally built security infrastructure but the increasing scale and complexity of DDoS attacks had the company evaluating secondary protection. Learn how Weebly is well protected from DDoS threats of all sizes and complexities after incorporating an added layer of protection and resulting uninterrupted DDoS mitigation and analysis.
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ddos attacks, ddos protection, ddos solutions, mitgation, security, it management, business intelligence, data protection
    
F5 Networks Inc

CMO's Guidebook to Target and Acquire the Multi-Channel Insurance Customer

Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar

Comprehensive Cybersecurity Defences for Content Delivery

Published By: Limelight Network     Published Date: Aug 12, 2019
Cyber-criminals are increasingly sophisticated and targeted in their attacks. If you are in charge of ensuring the security of your company’s website, it has not been easy going as these notable security incidents reveal: • Sabre Systems—The reservation software company had data from Hard Rock Hotels, Google, Loews, and others, stolen as a result of the breach1. • CIA—WikiLeaks obtained and published documents detailing the intelligence agency’s hacking efforts1. • Virgin America—Thousands of employees and contractors had their login information compromised1. • Equifax—The credit rating agency had a breach into highly sensitive personal information of 143 million U.S. consumers1. • Universities and Federal Agencies—More than 60 universities and US federal organizations were compromised with SQL injections1. There are numerous lessons to be learned from these breaches. Despite the growing stream of news stories about highly damaging attacks that compromise customer info
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Limelight Network

Consumer Response to Travel Site Performance

Published By: Akamai     Published Date: Jun 14, 2010
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load
    
Akamai

Creating a Superior Customer Experience Online

Published By: Oracle     Published Date: Mar 04, 2014
As Americans spend an increasing amount of time on the internet, they’re demanding a more positive, intuitive, and instant online experience—each and every time. In short, they expect the time they invest in the Web to be worth every millisecond devoted to it. Likewise, business leaders know that every visit to an organization’s Website affects the way consumers view their companies as a whole. Thus, each online interaction must be better than good and, at best, generate positive buzz. Just one negative experience, after all, can generate a negative buzz heard around the world.
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oracle, oracle cloud service, customer experience, self service, web experience, web services, project management, service management
    
Oracle

Digital Ad Environments Need Health Checks Too

Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath

Discover the Benefits of Adding Live Chat Customer Support

Published By: LogMeIn     Published Date: May 11, 2012
The Vornado company is a legend in their industry as the "Leader in Air Flow Technology." Consumer interaction is important to the Vornado brand, so including chat on their website, where consumers can have not just a quick dialogue with a Vornado product specialist, but a live conversation, was a necessity. Using BoldChat Enterprise gave Vornado the opportunity to meet this communication need and to solve an increasing email management need too.
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vornado, customer service, communication, onlibne, web analytics, application, application integration, application performance management
    
LogMeIn

Embracing Cross-Border eCommerce

Published By: Riskified     Published Date: Aug 06, 2019
Cross-border eCommerce sales are set to reach $627 billion by 2022, with the highest growth rate projected in regions outside of North America and Western Europe. Yet US merchants are not capitalizing on these global markets. Only 42% of surveyed US merchants said their eCommerce website accommodated global business. When looking for new growth potential, international eCommerce represents a huge opportunity for North American merchants. Understanding and encouraging overseas consumers is essential for retailers looking to drive online sales and expand internationally.
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Riskified

Forrester Report: Contact Centers Must Go Digital or Die

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web and mobile, is exploding as consumers expect relevant and seamless omnichannel customer service. However, firms’ technology and staffing plans are not keeping up with consumer demand for digital customer service. This report outlines communication channel customer use and major gaps in contact center technology and operations. It also provides data that will help application development and delivery (AD&D) pros align operations with customer expectations to garner their satisfaction and long-term loyalty.
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oracle, service cloud, forrester report, contact centers, application integration, best practices, business analytics, business intelligence
    
Oracle Service Cloud

Four Steps to Effectively Protecting Your Organization from Phishing Attacks

Published By: Cyveillance     Published Date: Jun 20, 2014
Phishing is defined by the Financial Services Technology Consortium (FSTC) as a broadly launched social engineering attack in which an electronic identity is misrepresented in an attempt to trick individuals into revealing personal credentials that can be used fraudulently against them. In short, it’s online fraud to the highest degree. Although it’s been around for years, phishing is still one of the most common and effective online scams. The schemes are varied, typically involving some combination of spoofed email (spam), malicious software (malware), and fake websites to harvest personal information from unwitting consumers. The explosive rise of mobile devices, mobile applications, and social media networks has given phishers new vectors to exploit, along with access to volumes of personal data that can be used in more targeted attacks or spear phishing. The fact that phishing attacks are still so common highlights their efficacy and reinforces the need to implement comprehensive phishing and response plans to protect organizations. An effective phishing protection plan should focus on four primary areas: Prevention, Detection, Response, and Recovery. High-level recommendations for each of the four areas are outlined in this whitepaper.
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cyveillance, phishing, security, cyberattacks, cybercriminals, threats
    
Cyveillance

Get Business Insights Faster with Machine Learning on AWS

Published By: AWS     Published Date: Jul 24, 2019
Many business leaders know that Artificial Intelligence (AI) and Machine Learning (ML) are critical to their future but don’t know where to start. Those who do have an AI/ML strategy struggle to find qualified data scientists; and once they find them, even advanced data scientists need a lot of time—even months—to build and deploy ML models. These challenges put significant limits on the range and number of problems a business can solve. In this webinar, learn how H2O Driverless AI on Amazon Web Services (AWS) automates the best practices of leading data scientists to create advanced machine learning models automatically. With these production-ready models, relative newcomers to AI/ML can generate reliable results and scale-up AI programs that anticipate and capitalize on trends, optimize supply chains, understand customer demand, match consumers with goods and services, and much more. Download our webinar to learn Implement ML successfully with minimal data science expertise. Build
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AWS

Highly Effective Email Marketing

Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo

How Hospitals Transform Their Campaign Strategy to Improve Patient Engagement

Published By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
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evariant, hospital, patient engagement, digital marketing
    
Evariant

How to Achieve Profitability in Global Ecommerce

Published By: Pitney Bowes     Published Date: Jul 17, 2014
Watch this recorded webinar to learn why retailers need to give price-sensitive web consumers stellar customer service and value through guaranteed landed costs and accurate delivery times and tracking.
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pitney bowes, ecommerce, retail, online business, shipping, tracking, tracking and shipping, customer service
    
Pitney Bowes

How to Design and Manage APIs

Published By: MuleSoft     Published Date: Apr 13, 2016
Today everything truly is connected to everything, and APIs are the connection mechanisms. Many companies are finding that their use of APIs has accelerated over the past 12 months, and that it will continue to accelerate during the next 12 months. APIs aren't really a new technology; they've actually been around for a long time. What is new is that they are in far broader usage today than they have been in the past. As of late 2015, the ProgrammableWeb API directory listed more than 14,000 APIs. When thinking about designing and managing APIs, a number of important questions arise. Why are APIs so well used and what effect would they have on your business? What is the impact of the expanding API economy on both providers and consumers? What are API tools and how can an investment in tools be an extremely cost efficient foundation for production grade API use cases?
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best practices, business optimization, business management, application management, enterprise application, business intelligence, api management, network security appliance
    
MuleSoft

How to Leverage the Rise of Visual Social Media Channels

Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate

Humanizing Digital 2020 Shopping Expectations of U.S. Consumers

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media. And it lets people shop, anytime and anywhere. The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses: While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions. And, overwhelmed and indecisive customers rarely buy.
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Zoovu Limited

IBM Websphere: Patricia Seybold Group Report

Published By: IBM     Published Date: Mar 04, 2009
Many of your customers prefer doing business with you online. They go to your Web sites to learn about your products and services, to find products and/or services that address their needs, to configure and price the products and/or service s that they’d like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. When those customers are consumers, we call these activities B2C (business to consumer) ecommerce.
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ibm, ibm websphere commerce, customer service, b2c, business to consumer, ecommerce, b2b, web-sphere commerce saas
    
IBM

Internet Trust Marks: Building Confidence and Profit Online

Published By: Symantec     Published Date: Jan 10, 2013
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizable percentage of consumers wary of using credit cards online. This paper examines how recent trends in Internet trust marks can restore confidence.
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internet trust, building confidence, profit online, business profits, business growth, business confidence, consumer confidence, symantec report
    
Symantec

Internet Trust Marks: Building Confidence and Profit Online

Published By: Symantec     Published Date: Dec 04, 2014
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizeable percentage of consumers wary of using credit cards online.
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spoofing, phishing, identity theft, lax website, cybercrime, norton, security
    
Symantec

Keys to Choosing the Right SEO Firm

Published By: WebiMax     Published Date: Nov 25, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
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webimax, seo, search engine optimization, optimized, service provider
    
WebiMax

Learn How to Optimize your Web Content for Mobile to Drive More Sales

Published By: Bazaarvoice     Published Date: Aug 01, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, web content, mobile, consumers, research, shoppers
    
Bazaarvoice
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