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B-to-B Branding through (and to) the channel

Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
    
Godfrey

TOSS OUT THE RULERS, BRING IN THE (CLOUD) WI-FI

Published By: Ruckus Wireless     Published Date: Jul 16, 2018
Students and teachers at Belleville Township High School District now rely on Ruckus Networks to stay connected to laptops, tablets, and smartphones. With Ruckus Cloud Wi-Fi, the IT team at Belleville Township High School District is able to access and manage WLANs with a click of a button. Read this case study to learn why they chose Ruckus Cloud Wi-Fi, allowing Belleville to take classroom learning to the next level.
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Ruckus Wireless

(DELETE)Mobile Data Security

Published By: IBM     Published Date: Apr 20, 2017
Protecting confidential data while keeping mobile users productive. The terms Data Leak Prevention (DLP) and Container are beginning to dominate the mobile management conversation. Over the past few years great strides have been made in providing the tools and solutions that offer management and security for mobile devices; both for devices the enterprise owns and those that employees own. While these solutions generally meet the need to secure the device, they have been lacking in some of the more sophisticated security aspects that are commonplace in laptop and distributed network deployments. Specifically lacking are the robust DLP controls common in laptop management solutions.
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IBM

10 Common Barriers to Understanding the Customer Journey and How to Overcome Them

Published By: IBM     Published Date: Feb 02, 2017
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
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ibm, marketing, commerce, customer journey
    
IBM

15 Gründe, weshalb sich Unternehmen für CA PPM entscheiden

Published By: CA Technologies EMEA     Published Date: Sep 13, 2018
Auf einen Blick Mitarbeiter von heute sind es gewohnt, privat digitale Technologien zu nutzen, die eine problemlose Kommunikation ermöglichen und die Abläufe des täglichen Lebens vereinfachen. Bedauerlicherweise können viele Unternehmenstools nicht Schritt halten. Die meisten Projekt- und Portfoliomanagementlösungen, die heute eingesetzt werden, bieten keine unkomplizierten Optionen, um alltägliche Aufgaben auszuführen. Sie ermöglichen keine kontextbasierte Kommunikation, mit der sich Probleme lösen lassen, und verfügen nicht über entscheidende Funktionalität. Dazu zählen z. B. die Möglichkeit, den Fokus auf relevante Daten einzuschränken, das Durchführen von Drilldowns, um zusätzliche Informationen zu erhalten, sowie die Vorhersage finanzieller Entwicklungen und das Modeling von Ergebnissen.
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CA Technologies EMEA

2015 Cost of Data Breach Study: Global Analysis

Published By: IBM     Published Date: Oct 13, 2015
What truly affects the cost of a data breach? Ponemon Institute’s latest study of 350 organizations around the globe details both the cost and impact of data breaches, with breakdowns by industry and country.
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ibm, data breach, ponemon institute, jp morgan, global analysis, networking, security, software development
    
IBM

2015 Cost of Data Breach Study: Global Analysis

Published By: IBM     Published Date: Jan 07, 2016
Ponemon Institute’s latest study of 350 organizations around the globe details both the cost and impact of data breaches, with breakdowns by industry and country.
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ibm, data breach, analysis, ponemon institute, networking, security, business technology
    
IBM

2015 Cost of Data Breach Study: Global Analysis

Published By: IBM     Published Date: Apr 04, 2016
What truly affects the cost of a data breach? Ponemon Institute’s latest study of 350 organizations around the globe details both the cost and impact of data breaches, with breakdowns by industry and country.
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ibm, data breach, global, ponemon institute, knowledge management, enterprise applications, network security, data loss prevention
    
IBM

2015 Cost of Data Breach Study: United States

Published By: IBM     Published Date: Apr 04, 2016
What truly affects the cost of a data breach? Ponemon Institute’s latest study of 350 organizations around the globe details both the cost and impact of data breaches, with breakdowns by industry and in the United States.
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ibm, data breach, united states, ponemon institute, knowledge management, enterprise applications, network security, data loss prevention
    
IBM

7 Steps for a Holistic Innovation Management Process

Published By: Oracle     Published Date: Feb 10, 2016
In every company, today's ideas determine tomorrow's market profile. With rising competition, success can be achieved through a well-defined innovation process--one that connects upstream idea valuation to downstream production and release-to-market. To accomplish this, companies need to take a holistic approach to innovation management, connecting the process throughout all phases of the innovation lifecycle.
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oracle, innovation management, best practices, holistic process, innovation process, innovation lifecycle, it management, wireless
    
Oracle

A Guide to Assessing the Network Benefits and Requirements of Cloud VoIP

Published By: RingCentral     Published Date: Nov 10, 2015
This Network Guide explains the challenges, benefits, and unknowns of replacing dated technology.
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ringcentral, network, cloud, voip, wireless, security, business technology, data center
    
RingCentral

A Guide to Assessing the Network Benefits and Requirements of Cloud VoIP

Published By: Ring Central     Published Date: Mar 21, 2016
This Network Guide explains the challenges, benefits, and unknowns of replacing dated technology.
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ring central, cloud phone service, communications, network, cloud, wireless, enterprise applications, business technology
    
Ring Central

A Leading Insurer Improves Operational Efficiencies and Accuracy of Actuarial Reporting

Published By: WNS     Published Date: Apr 05, 2017
The client is one of the world's leading insurance companies. In 2007, the client embarked on a journey to transform its actuarial function. The objective was to improve the operational efficiencies and accuracy of actuarial reporting, while meeting tight timelines and reducing operational costs.
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insurance, reporting, wns, wns solution, data, analytics, data protection, data quality
    
WNS

A Leading UK Health Insurer Increases Efficiency of Claims Bill Payment by 15 Percent

Published By: WNS     Published Date: Apr 05, 2017
Our client is one of UK’s largest provider of health insurance and one of the largest insurers in the world. Their health insurance products range from private medical insurance to income protection covering more than 750,000 lives.
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health insurance industry, wns, benefits of wns, customer relationship management, customer satisfaction, customer service
    
WNS

AA Ireland - Success Story

Published By: TIBCO Software     Published Date: Oct 03, 2018
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
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connected users, analytics, real-time predictability, spotfire
    
TIBCO Software

AA Ireland Transforms Itself and Insures Predictable Success

Published By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
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TIBCO Software

Abandoning the Perimeter Mindset

Published By: Zscaler     Published Date: Jun 19, 2019
You can’t impose controls on something you don’t own. And in today’s cloud- and mobile-oriented enterprise, no one truly owns the network. The Internet has become the one network that every corporate worker uses and that no corporate IT can control. The emergence of cloud, ubiquitous networks, smartphones and smart (or dumb) networked devices are wreaking havoc over the traditional command-and-control IT mode of operation. This shift is different from anything we’ve experienced before, because nobody owns the network.
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Zscaler

Aldo Solves Markdown Challenges With Optimization From Oracle

Published By: Oracle     Published Date: Jul 09, 2015
Aldo uses Oracle Retail Markdown Optimization to more closely analyze and group stores based on similar characteristics, executing price markdowns based on local store needs.
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Oracle

Anticipating the Unknowns

Published By: Cisco EMEA     Published Date: Jun 19, 2019
Imagine if you could see deep into the future. And way back into the past, both at the same time. Imagine having visibility of everything that had ever happened and everything that was ever going to happen, everywhere, all at once. And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. To find out more download this whitepaper today.
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Cisco EMEA

Anticipating the Unknowns: Chief Information Security Officer (CISO) Benchmark Study

Published By: Cisco EMEA     Published Date: Mar 08, 2019
And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. In the world of security, unknown threats exist outside the enterprise in the form of malicious actors, state-sponsored attacks and malware that moves fast and destroys everything it touches. The unknown exists inside the enterprise in the form of insider threat from rogue employees or careless contractors – which was deemed by 24% of our survey respondents to pose the most serious risk to their organizations. The unknown exists in the form of new devices, new cloud applications, and new data. The unknown is what keeps CISOs, what keeps you, up at night – and we know because we asked you.
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Cisco EMEA

Anticipating the Unknowns: Chief Information Security Officer (CISO) Benchmark Study

Published By: Cisco EMEA     Published Date: Mar 26, 2019
Imagine if you could see deep into the future. And way back into the past, both at the same time. Imagine having visibility of everything that had ever happened and everything that was ever going to happen, everywhere, all at once. And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. In the world of security, unknown threats exist outside the enterprise in the form of malicious actors, state-sponsored attacks and malware that moves fast and destroys everything it touches. The unknown exists inside the enterprise in the form of insider threat from rogue employees or careless contractors – which was deemed by 24% of our survey respondents to pose the most serious risk to their organizations. The unknown exists in the form of new devices, new cloud applications, and new data. The unk
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Cisco EMEA

Arrive faster, save more lives

Published By: HERE Technologies     Published Date: Jun 14, 2019
With upward of a billion vehicles in operation across the world and rising urbanization there is an unprecedented level of traffic and congestion in our major towns and cities. On the front-line, are the emergency dispatchers and responders facing complex challenges as they attempt to overcome congested traffic, unexpected road closures and work zones as quickly as possible. Each additional minute of response time has the potential to save a life, reduce suffering or prevent unnecessary property damage. Most public safety and security organizations, however, are still using legacy location technology, which has its limitations and does not properly address some key challenges. As one of the world’s leading location platforms, HERE shares insights and solutions to improve emergency response times with real-time location data
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mapping, public saftey, location data
    
HERE Technologies

Arrive faster, save more lives

Published By: HERE Technologies     Published Date: Jun 14, 2019
With upward of a billion vehicles in operation across the world and rising urbanization there is an unprecedented level of traffic and congestion in our major towns and cities. On the front-line, are the emergency dispatchers and responders facing complex challenges as they attempt to overcome congested traffic, unexpected road closures and work zones as quickly as possible. Each additional minute of response time has the potential to save a life, reduce suffering or prevent unnecessary property damage. Most public safety and security organizations, however, are still using legacy location technology, which has its limitations and does not properly address some key challenges. As one of the world’s leading location platforms, HERE shares insights and solutions to improve emergency response times with real-time location data.
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mapping, public saftey, location data
    
HERE Technologies

Back-Up Care at Work: The Winning Case for Employers and Employees

Published By: Bright Horizons     Published Date: Dec 14, 2016
Dependent-care breakdowns are a serious risk to business continuity. With child care already a challenge for much of the workforce, and elder care responsibilities on the upswing due to the aging population, smart organizations are moving toward a response strategy.
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business continuity, employee well-being, workforce productivity, retention, engagement, recruitment, child care, back-up child care
    
Bright Horizons

Bensalem Saves $53,000 Per Year With Power Management

Published By: Absolute Software     Published Date: Feb 14, 2012
Committed to providing a first class education for the "whole child", Bensalem Township School District's technology team has innovated the learning experience with "technology infused instruction". Read this case study to find out how!
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bensalem, power management, innovation, interactive, engaging, education, business intelligence, productivity
    
Absolute Software
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