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Sales & Marketing Software

Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.
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Sales Intelligence: The Secret to Sales Nirvana

White Paper Published By: IBM Software     Published Date: Jul 28, 2010
This report examines how top performing companies are implementing sales intelligence initiatives to increase pipeline quality and contextualize opportunities with relevant information.
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ibm software, cognos, sales intelligence, pipeline, sales productivity
    
IBM Software

Demand and sales funnel analytics

White Paper Published By: IBM Software     Published Date: Jul 28, 2010
How forward thinking marketing organizations deliver competitive differentiators.
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ibm software, cognos, demand and sales funnel analytics, marketing operation, performance
    
IBM Software

Data Driven Marketing

White Paper Published By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement
    
IBM Software

Top 5 IT Budget Killers (and how you can fight back)

White Paper Published By: IBM     Published Date: Aug 28, 2009
You've already taken basic cost-cutting steps and saved the easy money. You know that you need to dig deeper. But where should you start? What's killing your IT budget?
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storage expansion, system complexity, hardware sprawl, reliability, scalability
    
IBM

Low Administration ROI Tool

Live Event Published By: IBM     Published Date: Aug 28, 2009
Use the IDS Low Administration ROI tool to assess potential savings and expenses in deploying IBM Informix Dynamic Server 11.
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roil, ibm, ibm informix dynamic server, minimize administration time and cost, assess potential savings and expenses
    
IBM

Using Proven Personalization Techniques

White Paper Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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email marketing, personalization, customization, personalize, customize
    
Clearvale by BroadVision

Web Enabled Customer Support - Self-Service Business Processes

White Paper Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
The benefits of moving manual processes to the web are well understood. But very few organizations have web-enabled product returns, bill disputes or other complex business processes. This paper discusses requirements for web-enabling complex processes.
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self-service, self service, online processes, cost control, automation
    
Clearvale by BroadVision

Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle

White Paper Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty
    
Connectus

Lower Costs with On-Demand CRM & Accounting/ERP Solutions

White Paper Published By: NetSuite     Published Date: Aug 21, 2009
This Yankee Group White Paper, compliments of NetSuite, shows how on-demand applications can significantly reduce cost vs. on-premise applications. See how to reduce the total cost of ownership (TCO) of deploying & integrating CRM & accounting/ERP applications.
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crm, accounting, cost control, tco, total cost of ownership
    
NetSuite

The Mobile Workforce: The Weakest Link

White Paper Published By: Pointsec     Published Date: Aug 21, 2009
The use of handheld computers is estimated to grow by more than 50 percent in the next few years. This surge in use of mobile devices means that companies need to make sure their growing mobile workforce use devices that are secure so that handhelds do not become the weakest link in their security system.
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secure mobile, secure laptop, laptop security, secure handheld, wireless security
    
Pointsec

How to Find the Right Hosted CRM Vendor at the Right Price

White Paper Published By: Salesboom     Published Date: Aug 21, 2009
Choosing an on-demand Customer Relationship Management (CRM) vendor can be a daunting task, especially for the price conscious consumer who lacks the budget for intensive research. This white paper will arm SMBs with the right questions to ask when evaluating on-demand or hosted CRM vendors.
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crm, customer relationship management, crm software, sales software, on demand
    
Salesboom

Benefits of On-Demand CRM over Traditional Installed-On-Premise CRM Software Solutions

White Paper Published By: Salesboom     Published Date: Aug 21, 2009
The high price and complexity of traditional, installed-on-premise enterprise software has left SMBs unable to obtain true integrated Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software. On-demand software-as-a-service is changing all that. This white paper discusses the benefits of the on-demand, or hosted CRM and ERP vs on premise CRM and ERP solution and the benefits to the SMB.
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crm, customer relationship management, smb, smbs, small business
    
Salesboom

Best Practices for Mid-Market CRM

White Paper Published By: Soffront     Published Date: Aug 21, 2009
In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.
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crm, customer relationship mangement, crm software, crm application, crm app
    
Soffront

Open Your Doors to Your Customers, Partners and Employees

White Paper Published By: Soffront     Published Date: Aug 21, 2009
This white paper provides a basic definition of an Internet portal, and then describes a CRM Portal, a portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals and what are they used for.
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portals, crm portals, customer portal, customer portals, web portal
    
Soffront

How to Increase Marketing Efficiency to Gain and Retain Customers

White Paper Published By: Soffront     Published Date: Aug 21, 2009
How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.
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crm, smb, smbs, data consolidation, data quality
    
Soffront

Knowledge Management: The Power of Leveraging Information

White Paper Published By: Soffront     Published Date: Aug 21, 2009
Companies are discovering that a Knowledge Management System (KMS) has grown from a nice to have concept, to a must-have asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible.
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knowledge management, information management, knowledge base, product information management, pim
    
Soffront

Delivering the Advantages of SOA to Marketing

White Paper Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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aprimo, marketing challenges, soa, micro marketing, campaign management
    
Aprimo, Inc.

Understanding the Potential of Adobe Integrated Runtime (AIR)

White Paper Published By: Integration New Media     Published Date: Mar 27, 2008
The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe Integrated Runtime, a breakthrough tool for companies looking to build new relationships with their clients. It will also provide information about how Adobe AIR can be leveraged to create next generation web experiences.
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inm, integration new media, adobe air, software development, enterprise applications
    
Integration New Media

How to Outsell the Competition

White Paper Published By: NetSuite     Published Date: Nov 27, 2007
Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.
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sales, improving sales, increasing sales, salesforce, sales benchmark
    
NetSuite

Contact Center Software: Compare 6 Leading Solutions

White Paper Published By: InsideCRM.com     Published Date: Nov 05, 2007
Shopping for a contact-center solution can be confusing and frustrating, so let us do the leg work for you! This easy-to-use guide compares the major vendors offering contact-center solutions today, including Genesys, Oracle, Verizon and many others.
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software, call center, call center software, contact center, contact center software
    
InsideCRM.com

Call Center Buyer's Guide: Learn Which Solution is Right For Your Business

White Paper Published By: InsideCRM.com     Published Date: Nov 05, 2007
Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth  market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
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software, call center, call center software, contact center, contact center software
    
InsideCRM.com

Informatica Announces Salesforce.com On-Demand Solution: TDWI

Free Offer Published By: Informatica     Published Date: Sep 28, 2007
On-demand computing is apparently in demand, at least in the eyes of data integration specialist Informatica Corp. The Switzerland of data integration, as some have called it, just announced availability of its first on-demand offering, which is specifically designed to handle data from Software-as-a-Service (SaaS) stalwart, Salesforce.com.
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salesforce, crm tools, crm, customer relationship management, salesforce.com
    
Informatica

Interview: Don Tirsell, Product Marketing, Informatica

Free Offer Published By: Informatica     Published Date: Sep 28, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management
    
Informatica

Social Networking and Opportunities in the Public Sector

White Paper Published By: Quocirca     Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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social networking, blog, blogging, blog marketing, wiki
    
Quocirca

Hosted CRM Buyers Guide: Key Points to Consider

White Paper Published By: InsideCRM.com     Published Date: Aug 13, 2007
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately.
Tags : 
crm, customer relationship managment, crm tool, crm tools, buying guide
    
InsideCRM.com
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