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Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.
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Hosted CRM Comparison Guide: The Top 4 CRM Vendors Compared

White Paper Published By: InsideCRM.com     Published Date: Aug 13, 2007
Use this crisp and clean comparison chart to stack the top CRM vendors side-by-side on the following:  Features, Price per User, Services and Support, and Marketing Capabilities.
Tags : 
crm, crm tool, crm tools, crm software, customer relationship management
    
InsideCRM.com

Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty

White Paper Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : 
customer reviews, reviews, purchase decision, referral, recommendation
    
ForeSee Results

How and Why To Switch Email Service Providers

White Paper Published By: Gold Lasso     Published Date: Jul 13, 2007
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Tags : 
email service, isp, esp, vendor selection, vendors
    
Gold Lasso

The Importance of Personalization

White Paper Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing
    
Gold Lasso

What You Should Know About Email Marketing Deliverability

White Paper Published By: Gold Lasso     Published Date: Jul 13, 2007
Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.
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email delivery, deliverability, inbox, email marketing, enewsletter
    
Gold Lasso

On-Demand Versus On-Premise CRM: Are There Performance Differences?

White Paper Published By: BusinessObjects     Published Date: Mar 05, 2007
On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise.  Make sure you're making the right decisions for your CRM.
Tags : 
customer reelationship management, customer service, sales & marketing software, sales automation, return on investment
    
BusinessObjects

AutoPlay Media Studio 6.0 Product Brochure

White Paper Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
Create amazing autorun CDs, software demos, presentations, and much more with AutoPlay Media Studio 6.0, the professional choice for multimedia authoring. Get started instantly with the intuitive workflow and included gallery of pre-built, ready-to-use projects.
Tags : 
sales & marketing software, multimedia, indigo rose
    
Indigo Rose Corporation

AutoPlay Media Studio 6.0 Customer Presentation

White Paper Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
An introductory view of AutoPlay Media Studio 6.0 from the ground up. Learn all about AutoPlay Media Studio 6.0 and see everything it can do. Create everything from attractive front-end menu systems for CD/DVD-ROMs to full multimedia applications!
Tags : 
enterprise applications, sales & marketing software, multimedia software, multimedia, indigo rose
    
Indigo Rose Corporation

AutoPlay Media Studio 6.0 Overview

White Paper Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
Designed to empower both software developers and non-developers alike, AutoPlay Media Studio 6.0 brings advanced multimedia development abilities to business users, video producers, educators, content distributors, and anyone with an intermediate level of computer knowledge.
Tags : 
enterprise applications, sales & marketing software, multimedia software, multimedia studio, indigo rose
    
Indigo Rose Corporation

What's New in AutoPlay Media Studio 6.0?

White Paper Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
This document outlines the new features in AutoPlay Media Studio 6.0 over previous versions of the product. Built on a solid base of proven predecessors, AutoPlay Media Studio 6.0 is more powerful and flexible than ever!
Tags : 
enterprise applications, sales & marketing software, cd maker, multimedia studio, multimedia software
    
Indigo Rose Corporation

Bringing Humanity Back to the Web

White Paper Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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email marketing, liveperson, live chat, chat, customer loyalty
    
Live Person

Increasing Email Deliverability: Getting Email to the Inbox

White Paper Published By: Campaigner     Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
Tags : 
email deliverability, email marketing, email, email filtering, customer reach
    
Campaigner

Email Marketing ROI: Driving ROI Through Email Relevance

White Paper Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
Tags : 
email, roi, relevance, sales & marketing software, email marketing
    
Campaigner

Growing Opt-in Lists: Turning Web Browsers into Buyers

White Paper Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
Tags : 
email marketing, opting in, opt in, opt-in, email lists
    
Campaigner

Future-Proof Deployment: Online Insight's Market-Revolutionizing Software Technologies

White Paper Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes the technologies underpinning the enterprise software solution suite that OnlineInsight offers today in its Fourth Generation products, and explains how our enterprise-class software systems take software "abilities" to new levels.
Tags : 
enterprise software, software deployment, scalable software, future of software, online insight
    
Online Insight

Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management

White Paper Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : 
marketing, crm, customer relationship management, customer support, customer service
    
Online Insight

WebSphere Product Center at Panasonic

Case Study Published By: IBM     Published Date: Dec 12, 2006
This case study outlines their success in achieving global simultaneous product launches, correct information for catalogs and advertising, faster price change notifications and better Point of Sale (POS) integration.
Tags : 
data integration, product lifecycle management, information management, sales & marketing software, collaboration
    
IBM

How Fast-Growing Companies Obtain CRM Success

White Paper Published By: NetSuite     Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
Tags : 
crm, customer relationship management, smb, small business networks, customer service
    
NetSuite

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

White Paper Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
Tags : 
marketing, customer lifetime, customer research, customer intelligence, customer relationship management
    
Customer Chemistry

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

White Paper Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
Tags : 
analytics, predictive analytics, marketing strategy, customer research, market trends
    
Customer Chemistry
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