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Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.
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Optimize Your Sales Performance in the Cloud with Microsoft® Dynamics CRM Online

Webinar Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action and learn about customers who have used the solution to address areas such as Microsoft Office Outlook integration for e-mails, lead routing and qualification, opportunity management, sales process workflow, forecasting and sales analytics, and account management.
Tags : 
microsoft dynamics crm online, sales force automation, sfa, sales cycle, cloud
    
Microsoft Corporation

Drive Marketing ROI in the Cloud with Microsoft® Dynamics CRM Online

Webinar Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
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microsoft dynamics crm online, marketing, roi, business productivity online services, bpos
    
Microsoft Corporation

Analyst Report: Taking Collaboration to the Next Level

White Paper Published By: IBM     Published Date: Oct 19, 2010
Learn how to use Enterprise 2.0 technologies to take collaboration at your company to the next level!
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collaboration, collaboration tools, collaborative management, enterprise 2.0, enterprise management
    
IBM

Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach

White Paper Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping
    
Akamai

Cross-Channel Campaign Management - Next Generation Multichannel Marketing

White Paper Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management
    
Infor

The CRM Champion's Guide to Adoption

White Paper Published By: Salesforce.com     Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
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salesforce, crm, project management, roi, sales
    
Salesforce.com

Best Practices of the Best-Run Sales Organizations.

White Paper Published By: SAP Inc.     Published Date: Jul 28, 2009
Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.
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sap, sales organization, best-run, sales opportunity, sales strategy
    
SAP Inc.

The 7 Keys to Mobile CRM Success

White Paper Published By: Salesforce.com     Published Date: Jul 09, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
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salesforce, salesforce crm, crm, customer relationship management, mobile
    
Salesforce.com

Managing Cash Flow in Times of Crisis

White Paper Published By: SAP     Published Date: May 04, 2009
Discover specific actions companies can take to ensure high cash-flow velocity and vital liquidity. Get answers to these key questions: How can I protect the health of my commercial cash flows? How can I gain better visibility into sources and uses of cash? And how can I increase control over my global cash balances?
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cash, sap, cash-flow, sap executive, dso
    
SAP

13 Reasons Sales Reps Love Salesforce CRM

White Paper Published By: Salesforce.com     Published Date: Apr 27, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
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salesforce, crm, customer relationship management, sales tools, collaboration
    
Salesforce.com

The Saas Advantage for Producing Product Catalogs

White Paper Published By: Catapult     Published Date: Apr 23, 2009
Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.
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saas, software-as-a-setvice, on-demand, catapult, on-premise application
    
Catapult

Leveraging Real-Time Web Collaboration to Improve Your Sales Process

White Paper Published By: WebEx     Published Date: Apr 02, 2009
Sales organizations are always looking for ways to boost the performance of their sales teams by making them more effective in the sales process. Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members, and develop better visibility into their sales pipeline. Today, sales organizations are increasingly embracing real-time Web collaboration tools or Web Meetings to complement their sales processes because these tools can greatly enhance sales productivity and reduce costs.
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webex, web collaboration, collaborative strategies, crm, sales force automation
    
WebEx

B-to-B Lead Generation Insights from MarketingSherpa

Webinar Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b
    
Marketo, INC.

Buying and Using Marketing Automation Systems

Free Offer Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce
    
Marketo, INC.

Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

Free Offer Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing
    
Marketo, INC.

Coordinating Marketing and Sales Across the Entire Revenue Cycle

White Paper Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software
    
Marketo, INC.

Success Factors for Highly Effective Inside Sales Teams

White Paper Published By: Marketo, INC.     Published Date: Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
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sales, inside sales, marketing, sales reps, sales executives
    
Marketo, INC.

Social Networking: Brave New World

White Paper Published By: MessageLabs     Published Date: Sep 25, 2008
According to recent surveys, employee social networking is growing rapidly. Learn the pros and cons of employee social networking, from creating business development opportunities to just goofing off. Also, learn how social networking is raising new challenges for enterprise security, and the distinct advantages of implementing MessageLabs Web Services.
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messagelabs, social networking, facebook, myspace, bebo
    
MessageLabs

Customer Relationship Management: Secrets to CRM Success

Webinar Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
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sales, sales software, sales funnel, forecasting, analytics
    
Microsoft Dynamics

Make Customers the Center of Attention with Microsoft Dynamics CRM

Webinar Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
Tags : 
contact management, crm tool, crm, sales tool, business integration
    
Microsoft Dynamics

Small Business Webcast: Are You Ready for CRM? 7 Ways to Know

Webinar Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Knowing your customers and their needs as thoroughly as possible is central to any business.  And that's the very point of customer relationship management software, sophisticated business software commonly known as CRM.  The question is, is CRM for you? This webcast provides an informative discussion around CRM and outlines seven criteria that will help you decide if you are ready for Microsoft CRM.
Tags : 
crm, microsoft crm, contact management, sales tool, contact tool
    
Microsoft Dynamics

Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1

White Paper Published By: Landslide Technologies     Published Date: Apr 21, 2008
What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper,  we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.  The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and  the modern circus (think Ringling Bros. vs. Cirque du Soleil).
Tags : 
sales, sales 2.0, landslide, crm, metrics
    
Landslide Technologies

Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2

White Paper Published By: Landslide Technologies     Published Date: Apr 21, 2008
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.  This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current  sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,  proven skills and making the number.
Tags : 
landslide, customer relationship, customer loyalty, loyalty, crm
    
Landslide Technologies

Salesforce CRM Mobile Implementation Guide

White Paper Published By: Salesforce.com     Published Date: Mar 11, 2008
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
Tags : 
salesforce, crm, customer relationship management, sales tools, collaboration
    
Salesforce.com

CRM Software: Reasons to Optimize

White Paper Published By: Vendor Guru     Published Date: Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
Tags : 
crm, customer relationship management, crm solution, crm software, loyalty
    
Vendor Guru
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