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The Future of the Loyalty Industry

White Paper Published By: Business Assyst
Business Assyst
Published:  Mar 26, 2007
Type:  White Paper
Length:  4 pages

The last ten years has been devoted to developing ways of gaining knowledge of and understanding customers, the next ten years will be devoted to developing ways of using the information. Those that do this effectively will win and those that don't bother will surely fail.



Tags : 
business analytics, business metrics, customer relationship management, crm, loyalty, affinity, retention, business assyst