> ZIGZAG Marketing, Inc. > Strategic vs. Tactical Product Management

Strategic vs. Tactical Product Management

White Paper Published By: ZIGZAG Marketing, Inc.
ZIGZAG Marketing, Inc.
Published:  Feb 13, 2007
Type:  White Paper
Length:  2 pages

The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.

Tags : 
product planning, product management, product marketing, product development, product, zigzag