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Best Practices for Transactional Emails

White Paper Published By: BlueHornet
Published:  Jun 06, 2008
Type:  White Paper
Length:  13 pages

Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.

Tags : 
email marketing, email messaging, blue hornet, bluehornet