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B2B Marketing with Video: Driving ROI from Awareness to Advocacy

White Paper Published By: BrightCove
BrightCove
Published:  Nov 26, 2008
Type:  White Paper
Length:  11 pages

With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .



Tags : 
brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications, application integration, marketing automation, product lifecycle management, video conferencing