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A Marketing Operations Maturity Model

White Paper Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 19, 2008
Type:  White Paper
Length:  4 pages

Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.



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aprimo, marketing operations, marketing tools, marketing model, customer relationship management, web development, document management, information management