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MRM Goes Mainstream

White Paper Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 23, 2008
Type:  White Paper
Length:  4 pages

As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.



Tags : 
aprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa, it management, network architecture