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Data Analytics - The New Growth Opportunity for Software Developers

White Paper Published By: Vertica
Vertica
Published:  Feb 01, 2010
Type:  White Paper
Length:  12 pages

Regulatory compliance, increased competition, and other pressures have created an insatiable need for companies to accumulate and analyze large, fast-growing quantities of data such as: •Telecommunications call detail records (CDRs) •IT/Network event history •Financial trade (quote and tick) history •Web logs & click streams for marketing and fraud analytics •Compliance and other historical logs This presents a major market opportunity for enterprise software vendors and software as a service (SaaS) companies. They can profit by creating analytic data management features or entirely new applications that put customers on a faster path to better data-driven decision making. Offering such BI capabilities enables application vendors to not only keep a larger share of their customer's budget, but also greatly improves customer satisfaction.



Tags : 
vertica, ec2, cdr, elastic, saas, cloud computing, data management, ad-hoc