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Managing Global Web Sites

White Paper Published By: SDL Web Content Management Solutions
SDL Web Content Management Solutions
Published:  Jan 22, 2010
Type:  White Paper
Length:  25 pages

Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.



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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality, network architecture, network management, content management